1. Designing for New Age Mobile Devices! Mobile Websites, Apps, M-commerce, iPad Services and more…  New platforms, new design thinking  Beyond usability – towards engagement  Innovation for profit as well as social change Friday March 18 2011, UniSIM HQ, Singapore. 7.00-8.00 pm ERGOSS EXCLUSIVE

2. Seminar Outline (1 hour) Mobile UX Strategy: Creating a wide-splash mobile presence for your business Ecosystems Thinking: Sizing up the context, unmet needs, design opportunities and constraints UI Structure and Information Architecture: Blue-printing the design journeys Homepage Design: Creating an effective and engaging homepage Navigation Design: Guiding visitors seamlessly along multiple pathways Content Strategy: Writing/repurposing content for the mobile channel Interaction Design: Beyond touch…inventing new ways to inteact with data Social Aspects: Leveraging mobile devices to improve lives, spread happiness

3. Seminar Highlights Case Studies: Samsung Mobile, HTC, Citibank, Singapore Government Videos Q & A Who should attend? Marketers and designers who want to learn latest trends and best practices in mobile UX design Students About the Speaker Yogesh Tadwalkar, MSc, ACA, CUA Director, SynErgo Consulting Chairman, Ergonomics Society of Singapore For over 10 years, Yogesh has provided consulting to fortune 500 clients including Nokia, HTC, Microsoft, Yahoo!, Intel, HP, Motorola, Sony, Samsung, LG, and SAP in the area of design strategy and innovation. He specializes in Mobile User Experience, Product innovation and Localization Strategy. Yogesh also has to his credit the first M-Government UX Framework acknowledged and published by ACM. A prolific speaker and highly experienced trainer – Yogesh has conducted over 75 training courses and seminars worldwide. He is also an adjunct lecturer at the M.Tech. programme at the National University of Singapore (NUS). Previously, Yogesh was the Asia Pacific Head for Human Factors International (HFI). RSVP committee@ergoss.org