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Digital Initiatives Web Advisory Committee 2012-04-18.

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Presentation on theme: "Digital Initiatives Web Advisory Committee 2012-04-18."— Presentation transcript:

1 Digital Initiatives Web Advisory Committee

2 Digital Initiatives Team Director, Digital Initiatives (Eva Grabinski) Manager, Information Architecture & User Experience (Chris Carignan) Manager, Digital Communications & Content Strategy (Jonathan Woodcock) Manager, Web Design (Andrea Sweet) Manager, Social Media & Community Engagement (Aaron Miller)

3 User experience (UX) work Work includes Web design functional specifications Wireframes & functional screen designs Sitemaps & user flow charts Usability test plans, testing, reports Website analytics tracking & reporting UX/IA training and support

4 Web content work Work includes Web content coordination (project management) Web content strategies –Strategic objectives & audience/user needs Web writing and editing Web writing training courses –Writing, planning, accessibility

5 Web design work Work includes Web design style guidelines Web design mock-ups –Updates to current design (e.g. content types) –Creation of design for new themes Web graphics design (including guidelines) –Buttons (CTAs), infographics, accessibility Video and photo editing

6 Community engagement work Work includes Social media guidelines Social media strategy Social media inventory Social media communications Online feedback forms Social media tools training

7 Other work Work includes Web metrics and measuring performance Maintenance and creation of websites URLs (short and long) conventions Audit of current websites and web applications, and related short-term and long-term planning

8 New Homepage Status Program schedule update About Waterloo website project uWaterloo Stories website project Homepage and top-level pages project

9 About Waterloo Website Project management Project management plan Content strategy Content inventory Information architecture (navigation) Content plan

10 Overall Process Followed 1.Prepare project management plan 2.Identify target audiences (visitors to your website) 3.Conduct web content analysis (content audit/inventory) 4.Conduct competitive analysis 5.Define website visitor content requirements 6.Specify area business requirements 7.Plan web information architecture (sitemap/navigation) 8.Prepare website content 9.Obtain required training 10.Create web content update and maintenance plan SEW: Effective Web Content Planning

11 Functional Screen Designs Homepage & Related Pages Homepage Homepage with notice Gateway: Future Students Gateway: Current Students Faculties and Academics Offices and Services


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