1. IPAD PART 1

2. iPad is a hybrid of a laptop and a smart phone. It was first conceived nearly 40 years ago in the summer of 1972 by a well known computer researcher Alan Kay, and the gadget was named the Dynabook.

3. PRICING OF IPAD iPad started selling with an attracting price of USD 499. Price of iPad is determined by: 1.Demand of iPad in the global market. 2.Supply of iPad in the global market. Demand refers to the quantities of iPad that consumers are willing and able to buy at various prices per period of time. Supply refers to the quantities of iPad that iPad manufacturer are willing able to sell at various prices per period of time.

4. MARKET STRATEGY OF APPLE By using a low starter price, potential custumers are being indulged and lured into deciding on getting a iPad. Next, when the customers visit the Apply store, he/she might be convinced to buy an even high-end product like 64GB Wifi+3G model Lastly, Apple earn their revenue not only from the sale of their iPad products but also from advertisers like Google, App store where users can purcahse the Apps and finally from the mobile providers. This shows the smart strategy of Apple using the low price of its product in helping it generate even more revenue.

5. PRODUCTS RELATED TO IPAD Samsung Galaxy Tab - The size is smaller than iPad at 7 inches. Motorola Xoom - Making its debut against iPad. - Same size as iPad but with a faster web loading time. - Xoom is compatible with 4G networks unlike iPad.