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Market For Ipad. About Ipad It was first originated on 27 th January 2010. It is a media tablet that offers multi-touch interaction with newspapers, magazines,

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Presentation on theme: "Market For Ipad. About Ipad It was first originated on 27 th January 2010. It is a media tablet that offers multi-touch interaction with newspapers, magazines,"— Presentation transcript:

1 Market For Ipad

2 About Ipad It was first originated on 27 th January 2010. It is a media tablet that offers multi-touch interaction with newspapers, magazines, ebooks, textbooks, photos, movies, word processing documents and most existing iphone applications.

3 Substitutes For Ipad Might be preferred over

4 Price of substitutes (Like samsung galaxy tab) fall  Consumers switch to cheaper alternatives Price of Ipad increase  Consumer unwilling to pay for Ipad  Switch to cheaper alternatives

5 Demand.. For ipad

6 · Cost of production · Demand · Supply

7 Competitive goods Same features as Ipad! 1) keep selling price low  a more than proportional change in quantity demanded 2) recoup any decrease in profits from the selling price by selling more units  market our iPad to be different from the other tablet PCs  becomes not as close substitutes as its competitors. Eg. hire famous celebrities to promote our product

8 increase in design and number of iPad complements eg. case, chargers and accessoriesincrease in design and number of iPad complements eg. case, chargers and accessories  consumers who have purchased the accessories would wish to purchase more iPads to customize to their own preferences  consumers who have purchased the accessories would wish to purchase more iPads to customize to their own preferences Complement

9 Substitutes : Ipad 2 FASTER! THINNER! LIGHTER! more expensive  keep our cost price of the iPad low.  cheaper yet still similar to the iPad 2.

10 INCOME Higher income  Higher purchasing power  Higher quantity demanded Adjustment? - increase the price of iPads as people can now afford higher prices.

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