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An Unbelievable Future Clint Steiner Sr. Automotive OEM Sales Manager
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Where Am I? 1995 Simple use of Lat/Lon Outdoor applications Handheld consumer devices History of Navigation
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Where Am I On a Map? 1998 Basic mapping features available Overlaid users position on a map Moved product into the vehicle History of Navigation
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How Do I Get There? 2001 Limited detailed maps Spoke directions and provided routes Difficult to use Paved the way for the PND explosion History of Navigation
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How Do I Get There? Mass Market 2005 Simple user interface Mass appeal Introduced text to speech, traffic and Bluetooth Up to date detailed maps History of Navigation
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StreetPilot 7200 / 7500 nüvi 680 StreetPilot c550 / c580 nüvi 205 / 255 / 260 / 270 nüvi 350 / 360 / 370 zūmo 450 / 550 nüvi 205W / 255W / 260W nüvi 750 / 760 / 770 / 780 StreetPilot 2820 nüvi 850 / 880 nüvi 5000 How Do I Get There? Mass Market Garmin Today Over 20 products in the North America market today!
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Today What is Happening Around Me? Connected navigation Cell phones with GPS Traffic & LBS keep emerging Local Search Ad based services User reporting & probe data Mercedes Send To Car iPhone w/GPS Connected Navigation Navigation Today Ad Based Traffic
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Connected Life nüvifone Full navigation Email, SMS and Internet Camera with GeoTagging Friend Finder Pedestrian navigation Connected services - Local search - Traffic - Social networking - Safety cameras - People search
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Content & Maps New Potential Eco Route More content - City enhanced data - Pedestrian routing - Public transit routing Map updates - Quarterly updates - Lifetime subscriptions POIs - Speed cameras - Tours by location
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Looking Ahead Future of Navigation Detailed mapping - ADAS (Advanced Driver Assistance Systems) - Lane departure/change - Road conditions/traffic - Speed information/warnings - Truck specific data Traffic data - Probes to provide better coverage - Historical data Connected Car - On Star, Ford Sync and Hughes - E911 - Location based service offerings and new business models - eToll
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Products for an Active World
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