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Who I am / Our Company Enter Details about you or your company and your current success to date.

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Presentation on theme: "Who I am / Our Company Enter Details about you or your company and your current success to date."— Presentation transcript:

1 Who I am / Our Company Enter Details about you or your company and your current success to date

2 The Local Business Market Local Business Marketing is one of those areas that are set to explode in the next few years as Internet Marketers begin to realise the power of the “local search”. There are more people searching online for local products and services than ever before The searcher is much more qualified and specific to the local product or service which means they are more likely to convert into a paying customer! E.g Plumber Vs Plumber In Kent There are more local businesses turning to online marketing to find new ways of generating customers and leads, and increasing their profit margin! Google has realised this with the Introduction of the Google Business Directory, Google Local and Google Maps, and also the ability to show your adverts within a defined geographic area of your business location!

3 The Opportunity For Local Businesses Local Business marketing represents a great opportunity because: There is lower competition for keywords containing a geographic location which means you pay less for each lead generated The search by the customer is more targeted and therefore more valuable to the local business The cost of driving traffic to a website is significantly reduced Local Businesses are not aware of the potential benefits & revenue this type of marketing could bring them This trend will continue to grow as more and more people use the Internet to find a local service or product and more away from more traditional means The opportunities to take advantage of local business marketing are vast as there are thousands of services in towns and cities all over the country!

4 Growth Of Local Searches In The Uk The Kelsey Group reports that 74 percent of Internet users perform local searches 43% of search engine users are seeking a local merchant to buy something offline. Local search is easier that searching the yellow pages book or yellow pages online Instant results for the user – In a matter a seconds the searcher is presented with a list of local businesses providing a relevant service The growth of mobile devices such as mobile phones, laptops and ipads have made local searching convenient More than half of those that own devices (such as the iPhone) are performing local business searches Look at the next generation?? – How many children, teenagers or young adults actually use the yellow pages.

5 Decline of Yellow Pages 2006 - 2014 **Searches are finding more and more of the information directly in the search engines which is removing the need to find Internet Yellow Pages**

6 The Decline Of The Yellow Pages Your advert is placed right next to your competitors in your industry You are placed in one particular advertising section Tracking business/leads that actually comes from Yellow pages is extremely difficult to do Not all ads are created equal – You have to spend big to stand out You pay no matter if anyone sees your ad or responds to it. The searcher/customer wants instant results – why search through a book (or yellow pages online) when the solution can be “Googled” Once it's printed, that's it! You cant change it No testing – how do you know if you ad is working

7 The Decline Of Newspaper Advertising The Newspaper Association of America (NAA) website reports a 27.94% year- on-year decline in newspaper advertising revenue Your Ad must compete with hundreds of ads, as well as dozens of stories and features for the reader to wade through. Expose time is often low and not focused – the majority of people read a paper for general interest not because they are looking to buy The majority of adverts in newspapers are not tracked to determine ROI Advertising is often short lived with the paper being discarded at the end of the day – requiring a longer term investment to see a return in sales Advertising in a national newspaper can command huge prices Broad appeal rather than targeting your customer who is already searching for a particular product or service You have no assurance that every person who receives the newspaper will read your ad You pay for the advert even if no one reads it!

8 The Growth Of The Internet There are 861 million websites (Jan 2014) There are 1.24 billion active Facebook users (Feb 2014) There are 6 billion hours of video watched on Youtube per month (Apr 2014) 30 million local businesses have active Pages on Facebook. (Jun 2014) Twitter now has 271 million active user accounts (Aug 2014) 16 million – the number of members LinkedIn has in the UK, 313 million worldwide (2014)

9 39% Of The World Is Now Online

10 Now The Most Popular Form Of Advertising Internet is now 24% of all display Advertising. Same As Television

11 Online Advertising vs Traditional Advertise anywhere to any audience! Many avenues to market both free and paid (PPC, SEO, Video, Social Media, Articles Marketing, Blogging, Viral With paid advertising you pay only when someone clicks on your advert Leads / customers can be generated from as little as 10p You control budget for each day, week, month and year Advertise Locally or Globally and make it time specific (e.g 9 am to 5pm) You choose when your ads are shown and how often You can have custom ads for different searches Track all your sales generated online and from what websites Change your advert as often as you like Continuous testing allows you to improve your profit margin and ROI

12 Growth of Google UK Google: 91% stranglehold of the UK search market

13 Growth of Google US Google: 66% of the US search market

14 What We Offer Our Customers Website Design Website enhancements Website promotion Video creation and submission Pay Per Click campaign management Google local submission Social media campaigns Email marketing

15 WWW Sites Lead Generation website Mini website Multipage corporate website Online store Blog Membership websites

16 Website Enhancements Listing Building Video interaction Optimise for SEO to get high rankings and free traffic Website Update Rewriting content to improve conversion rates

17 Website Promotion Traffic Generation Techniques – will help improve your presence online, direct qualified traffic to your website, and improve your website ranking within Google Link building Directory submission Article promotion Forum posting Video Creation Video Promotion

18 PPC Management Create PPC campaigns (Google, MSN/Bing, Yahoo) One-off setup fee Ongoing Maintenance Marked return on Investment Direct Qualified Leads Indepth tracking Monthly reports Facebook PPC

19 Geographic Targeting Target local customers within a particular region Choose a targeted area or mile radius to display your adverts Target customers in the UK looking for a business in a local area

20 Google Local Submission We will get your website listed on Google Maps and keep it there for your local term. Highly qualified and targeted customers to your website

21 Social Media Creation & Management Facebook - fan pages & groups YouTube channels – promoting your product or service and driving traffic Twitter accounts – build your presence online and develop a relationship Linked In – Network with other businesses in your industry

22 Email Marketing List Building implementation Email marketing campaigns specific to your product / service Follow-up emails with customers to build your relationship automatically Email marketing strategy designed to maximise your return on investment

23 Our Customers Results To Date TESTIMONIALS FOR YOUR SEVICES - Show the results of your work -Their return on investment - Their conversion rate -Their increase in sales

24 Research The Company / Business Beforehand: 1.The current positioning of the business within Google Where are they? What do they rank for? 2. Where are their competitors rankings? – How much traffic are they losing out on by not being on the first page? 3. Show them which keywords have highest number of searches per month and the potential traffic / leads they are missing out on each month 4. Show they what traffic they would get from using your service! How many more customers? Your Current Rankings Within Google

25 Our Guarantee INSERT YOUR GUARANTEE HERE First month free? Only pay for results? X number of leads per months? First page rankings? Guaranteed Return on investment?

26 Package Available To You Website Design OPTION 1 OPTION 2 Website enhancements OPTION 1 OPTION 2 Website promotion OPTION 1 OPTION 2 Video creation and submission OPTION 1 OPTION 2

27 Package Available To You Pay Per Click campaign management OPTION 1 OPTION 2 Google local submission OPTION 1 OPTION 2 Social media campaigns OPTION 1 OPTION 2 Email marketing OPTION 1 OPTION 2

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