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Lada Adamic School of Information University of Michigan, Ann Arbor.

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Presentation on theme: "Lada Adamic School of Information University of Michigan, Ann Arbor."— Presentation transcript:

1 Lada Adamic ladamic@umich.edu School of Information University of Michigan, Ann Arbor

2 Social networks exposed More and more social network information is available as a side-effect of people leading digital lives online social networking sites blogs phones instant messaging email

3 Flow of knowledge in scientific (collaboration) networks Viral marketing for a new product The spread of memes Spread of medical knowledge The interaction between formal and informal news channels How can we understand the flow of information? product recommendation network

4 Visualization tool for blog ‘epidemics’ infers most likely links where ambiguous or missing http://www-idl.hpl.hp.com/blogstuff Giant Microbes epidemic visualization via link explicit link inferred linkblog

5 How do memes evolve? 02:00 AM Friday Mar. 05, 2004 PST Wired publishes:Wired "Warning: Blogs Can Be Infectious.” 7:25 AM Friday Mar. 05, 2004 PST Slashdot posts:Slashdot "Bloggers' Plagiarism Scientifically Proven" 9:55 AM Friday Mar. 05, 2004 PST Metafilter announcesMetafilter "A good amount of bloggers are outright thieves." Before lunch: Eytan writes FAQ: Do bloggers kill kittens? After lunch: Several bloggers title posts ‘Bloggers kill kittens!’

6 1 6 54 63 67 2 94 number of nodes found power-law graph How easy is it to locate information and expertise?

7 How does the formal organization relate to the informal? Can we locate expertise?

8 Can we understand community dynamics? the political blogosphere, early 2005 detecting polarization analyzing discourse learning what brings communities together online

9 www.cancer.org www.aad.org www.skincancer.org search engine path of hypothetical search engine user hyperlink Information scatter (w/ Suresh Bhavnani)


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