1. Blogs Marc Uhlig - Blogs

4. Definition  Contraction of "Web log”  Web site  Regular entries  Reverse-chronological order  Ability for readers to leave comments Marc Uhlig - Blogs

5. Types – By Content  Personal Blogs  Corporate Blogs  Question Blogging Marc Uhlig - Blogs

6. Types – By Media  Vlog  Linklog  Sketchblog  Photoblog  Microblog  Tumbleblog  Phlog Marc Uhlig - Blogs

7. Types – By Genre  Political blog  Travel Blog  Fashion blog  Project blog  Education blog  Niche blog  Legal blog (Blawg) Marc Uhlig - Blogs

8. History  1983–1990  Usenet featuring moderated newsgroups  Mod.ber Marc Uhlig - Blogs

9. History  1990–2001  Online diaries  Wearable Wireless Webcam  1993  Dr. Glen Barry invented blogging, defined as web based commentary, linking to other articles  1997  ”Weblog” coined by Jorn Barger  1999  ”Blog” coined by Peter Merholz Marc Uhlig - Blogs

10. History  1990–2001  1998  Open Diary  1999  LiveJournal  Pitas  Diaryland  Blogger Marc Uhlig - Blogs

11. History  2001–2004  2001  First appearance of how-to manuals  2002  Blogs report about U.S. Senate Majority Leader Trent Lott honoring U.S. Senator Strom Thurmond  Blogs gain increasing notice for breaking, shaping, and spinning news Marc Uhlig - Blogs

12. History  2001–2004  Blogging established by political candidates to express opinions on war and other issues cement blogs’ role as news source  Beginning of nearly-instant commentary on televised events  Lifeblogging Marc Uhlig - Blogs

13. History  2004–present  Blogging becomes increasingly mainstream  2004  Merriam-Webster's Dictionary declared "blog" as the word of the year  Blogs among driving forces behinf “Rathergate” scandal  Blogs’ acceptance by mass media Marc Uhlig - Blogs

14. History  2004–present  2004  Blogs important news source during December Tsunami  2005  Fortuna magazine lists eight bloggers business people “could not ignore”  Peter Rojas, Xeni Jardin, Ben Trott, Mena Trott, Jonathan Schwartz, Jason Goldman, Robert Scoble, and Jason Calacanis Marc Uhlig - Blogs

15. History  2004–present  2007  Tim O'Reilly proposed a Blogger's Code of Conduct  Citizen Journalism: San Diego Wildfire updates on Twitter  2008  U.S Presidential Campaign  Obama had 4 times the amount of Facebook supporters, 25 times the amount of Twitter followers, 3 times the mount of visitors to his site  2009  Citizen Journalism: US Airways crash updates on Twitter Marc Uhlig - Blogs

17. Some Stats  comScore MediaMetrix (2008)  Blogs: 77.7 million unique visitors in the US  Facebook: 41.0 million  MySpace 75.1 million  Total internet audience 188.9 million Marc Uhlig - Blogs

18. Some Stats  eMarketer (2008)  94.1 million US blog readers in 2007 (50% of Internet users)  22.6 million US bloggers in 2007 (12%) Marc Uhlig - Blogs

19. Some Stats  Technorati (2008)  Blogs are now used by 24% of Internet users, up from 13% in 2006  Social networks are now used by 26% of Internet users, up from 17% in 2006  Videocasts are now used by 11% of Internet users, up from 6% in 2006  RSS feeds: growing from 5 to 7 percent  Podcasts: growing from 5 to 7 percent  Business news sites: flat at 8 percent Marc Uhlig - Blogs

21. Demographics Marc Uhlig - Blogs

22. Demographics Marc Uhlig - Blogs

23. Demographics Marc Uhlig - Blogs

24. The Blogosphere  Collective community of all blogs  Connected through  Blogrolls  Comments  Linkbacks  Backlinks  Collection of local blogs sometimes referred to as bloghood Marc Uhlig - Blogs

25. Blog Search Engines  Used to search blog contents  Bloglines  BlogScope  Technorati  Google Blog Search Marc Uhlig - Blogs

26. Measuring Popularity  Popularity through citations  Popularity Through affiliation Marc Uhlig - Blogs

27. Mass Media  Many Bloggers differentiate themselves from mainstream media  Many mainstream journalists write their own blogs Marc Uhlig - Blogs

28. Defamation or Liability  Several cases have been brought before the national courts against bloggers concerning issues of defamation or liability  Malaysia  Jeff Ooi and Ahiruddin Attan sued by pro- government newspaper  UK  College lecturer sued by politician  U.S.  Aaron Wall sued by Traffic Power for defamtion and publication of trade secrets Marc Uhlig - Blogs

29. Employment  Ellen Simonett fired by Delat Air Lines for her blog “Queen of Sky: Diary of a Flight Attendant”  Erik Ringmar ordered by London School of Economics to take down his blog  Mark Cuban fined for criticizing NBA officials Marc Uhlig - Blogs

30. Employment  Mark Jen fired by Google for discussing corporate secrets on his personal blog  Gaurav Sabnis, Jessica Cutler, Catherine Sanderson,… Marc Uhlig - Blogs

31. Blogging Software and CMS  Content Management System (CMS)  Software providing method for managing websites  Blogging software considere specific type of CMS Marc Uhlig - Blogs

32. Archives Marc Uhlig - Blogs

33. Feeds and Syndication Marc Uhlig - Blogs

34. Blogrolls Marc Uhlig - Blogs

35. Managing Comments Marc Uhlig - Blogs

36. Trackbacks Marc Uhlig - Blogs

37. Pingbacks Marc Uhlig - Blogs

38. Verifying Pingbacks and Trackbacks Marc Uhlig - Blogs

39. Comment Moderation Marc Uhlig - Blogs

40. Pretty Permalinks Marc Uhlig - Blogs

41. Post Slugs Marc Uhlig - Blogs

42. Excerpt Marc Uhlig - Blogs

43. Plugins Marc Uhlig - Blogs

44. Jason Calacanis: Is Blogging Dead? Marc Uhlig - Blogs

45. No! Marc Uhlig - Blogs

46. Blogs and Marketing Marc Uhlig - Blogs

52. Credits  http://technorati.com/blogging/state -of-the-blogosphere/  http://www.techcrunch.com/  http://www.gapingvoid.com/ Marc Uhlig - Blogs