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Blogs Annette Jaromin Eva Gaudlitz Sabrina Elstner Katrin Mayer 14.7.20111Social Ecologies.

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Presentation on theme: "Blogs Annette Jaromin Eva Gaudlitz Sabrina Elstner Katrin Mayer 14.7.20111Social Ecologies."— Presentation transcript:

1 Blogs Annette Jaromin Eva Gaudlitz Sabrina Elstner Katrin Mayer Social Ecologies

2 Definition of Blog A blog is user-generated website on which the writers enter their remarks in journal style, which then appear in reverse chronological order. Blogs often provide commentary or news on a particular subject, such as food, politics, or local news, although some function as more personal online diaries Social Ecologies2 (Kaiser, 2008, S.22)

3 Timeline 1997: Jorn Barger Weblog …Peter Merholz We blog 2001: Citizen journalism 09/ :99% are rubbish 5 Mio. bloggers US presidential elections Social Ecologies

4 Timeline 2004:Term Podcast is developed photo blog flickr Steve Garfields video blog 2006:Microblog twitter 2007:112 Mio. blogs 2011:165 Mio. blogs Today:serious medium, accepted by society about newly founded blogs within 24 hours Social Ecologies4 (blogpulse.com)

5 Technical characteristics Network – Trackback – Permalink – Blogosphere Interaction – Comments Currentness – Push-and-Pull-Approach – Feeds Authenticity – Gatekeeper Social Ecologies5

6 Who is blogging? Social Ecologies6 Middle-aged, male,… Illustrations:

7 Who is blogging? well-educated,… Social Ecologies7

8 Who is blogging? wealthy… Social Ecologies8

9 Who is blogging? Americans Social Ecologies9

10 Todays Top Social Ecologies10 (technorati.com/blogs/top100)

11 Social Ecologies11 Blogs Campaign blogs Travel blogs Corporate blogs Technology blogs Watch blogs Knowledge blogs Fashion blogs

12 The White House Blog Social Ecologies12 (whitehouse.gov/blog)

13 Syrian Revolution Social Ecologies13 (twitter.com/#!/RevolutionSyria)

14 Video Killed the Radio Star – will blogs replace traditional media? Social Ecologies14

15 Thanks for listening! Social Ecologies15

16 Sources Kaiser, R. (2008): Bibliotheken im Web 2.0 Zeitalter: Herausforderungen, Perspektiven und Visionen, Wiesbaden. Ruisinger, D. (2007): Online Relations. Leitfaden für moderne PR im Netz, Stuttgart. [Zugriff: ] [Zugriff: ] MONITORING/BLOG SEARCH blogosphere-2009 [Zugriff: ] [Zugriff: ] It's the same Internet minus the clutter Social Ecologies16


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