2. Nenad Prelog: Collaborative Media and "Cultural Sector" – Friends or Strangers Intercultural Dialogue and Digital Culture November 21, 2008

3. World Internet Usage November 21, 2008. (9 am): World Population6,715,375,600 Internet users1,505,622,200 Penetration22.42%

4. Development of Web Concept (1) Web 1.0  (connected machines, nodes) Provide the information flow Browsers  insight into content Description of content done through language Routers, Protocols Engineering, Computer Science

5. Development of Web Concept (2) Web 2.0  (connected people, network) Interaction, collaboration, uploading, folksonomy Social networks, Blogging, Wiki User  Author Sociology, Economy

6. Development of Web Concept (3) Web 3.0  (connecting of knowledge) Semantic web, relations, artificial intelligence, natural language communication Knowledge enhancing and improvement Content, not descrip- tion of content Psychology, Linguistics, Statistics

7. Processes are simultaneous New phase in development dose not replace the older one! Moving from material to virtual From content to links From products to services

8. Content is there… How to reach desired content? More than 80% of visits start at some search engine! Institutions in culture can not use the same techniques like commercial pages.

9. But we are not… Web sites of cultural institutions Cultural portals  OR Search engines Indexes  OR Social networks Tagging

10. Problems with Search Engines Do 5 W questions function? – Who Who is the best known writer in Croatia (-) –What What listeners think about quality of repertoire (-) – Where Where is the biggest collection of impressionists in Croatia (-) – When When Ivo Andrić was born (+) –Why Why so few films are produced in Croatia (-)

11. Are we creating for ourselves? Which sources have priority, national or international? What is more important; to work on Croatian edition of encyclopaedia, or English version?

12. The Wiki as a Weapon of Mass Collaboration

13. Comparison between quantity of content (measured in lines) in Wikipedia (Croatian and English version/edition) Croatian Academy of Arts and Sciences (CAAS) (members) (nonmembers)

14. Literature (CAAS members) (cro) (eng) Ivan Aralica6025 Nedjeljko Fabrio25- Ivan Kušan2215 Slobodan Novak35- Luko Paljetak40- Pavao Pavličić353 Goran Tribuson3570

15. Literature (nonmembers) (cro) (eng) Slavenka Drakulić-25 Miro Gavran40- Miljenko Jergović308 Predrag Matvejević6025 Dubravka Ugrešić4040

16. Sports (cro) (eng) Davor Šuker40180 Janica Kostelić25090 Goran Ivanišević180260 Toni Kukoč4050 Ivano Balić2015 Blanka Vlašić7060

17. Culture is not business Popularity as the most important criteria for search presentation Articles which are used stay Trivialization of new media  The usage of collaborative media in promotion of culture is lagging behind possibilities it offers

18. At the end (1) Going to the start: Web 1.0 provided insight into diversity Information about culture Web 2.0 provided possibility of reacting Real answers are hard to find More local content and languages Easy to publish: diversity creation

19. At the end (2) Web 3.0 will provide convergence of real life and virtual space From description of content to the content itself Laws of one world function in another (and another way around)