1. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 1 Broadband and the Successful, Connected and Sustainable City of Tomorrow The Connected Urban Development Experience Broadband and the Successful, Connected and Sustainable City of Tomorrow The Connected Urban Development Experience Bas Boorsma IBSG, Cisco December 3 - 2008

2. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 2 Climate Change…

3. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 3 Connected Urban Development The Program  Five Year Cisco Commitment under Clinton Global Initiative  Three Founding Cities: San Francisco, Amsterdam, Seoul  New Cities: Hamburg, Lisbon, Madrid, Birmingham: others to join  Joint Proof of Concept development with MIT  CUD Project Areas: Smart Transport, Smart Work, Green IT, Smart Energy, Connected Offices, Connected Homes

4. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 4 CUD Goals work with major cities to develop innovative solutions using ICT (Information and Communications Technology) to reduce carbon dioxide emissions To forge blueprints, models, policies and practices that help to create a successful, connected, competitive, attractive and sustainable 21 st century city CUD objectives

5. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 5 Environmental & Digital Impact In Sustainable 21 st Century Cities Green City Sustainable 21 st Century City Connected City 20th Century City Adding Connectivity Adding Sustainability

6. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 6 Comparison with ICT Sector Impact: “How can ICT help ?” Sources: Gartner Group, April 2007; “Saving the Climate at the Speed of Light,” WWF and ETNO, 2007 Information & Communication Technology Impact on CO2 Energy consumption Greenhouse gas emissions Use of non-renewable resources E-waste & hazardous material E-government, e-business Transportation optimization Energy optimization Building optimization Work/ life patterns Social inclusion, education & health Economic development Urban design & development ICT’s Direct Impact in CO 2 = + 4.73M tons Possible CO 2 Replacement = - 48.37M tons Direct Result of Electricity Consumption (Increases CO 2 ) Impact of Applications (Lowers CO 2 ) Long-Term, Socio-economic Changes (Lowers CO 2 ) TODAY NEXT FUTURE

7. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 7 The Network Virtual Organization Source: Paul Baran, RAND

8. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 8 Connected Urban Development A Blueprint for City Transformation Broadband Platform IP-Enabled Homes and Offices, Roads, Utilities, Workplace Design Sustainable Urban Planning Connected & Sustainable Work Smart Work Centers Digital Swarming & Hub Pavilions Connected Workplaces Connected Workforce Connected & Sustainable Buildings Homes Office Buildings Public Spaces Public Transit Hubs Connected & Sustainable Mobility Smart Road Pricing Personal Travel Assistant Connected Public Transportation Connected & Sustainable Energy Renewables & co-Generation Urban Monitoring & Measurement Citizens Energy Efficiency Sustainable Socio - Economics Eco Maps Innovative Green Business Models and Sustainability Clusters

9. © 2007 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 9 Smart Work Center a Connected Urban Development Project Towards a Connected & Sustainable way of working

10. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 10 CUD Vision: a Network of Smart Work Centers for Amsterdam Region: car traffic to be substituted through virtual presence & e-work. SWC Pilot in Almere. Zwolle Almere Purmerend Haarlem Utrecht/A2 Amsterdam

11. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 11 Amsterdam + Almere: Pervasive Broadband Infrastructure Ideal CUD Environment Amsterdam Almere

12. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 12 Smart Work Center: an Integrated Service Concept The pilot CUD SWC provides the following:  Flexible work stations/ conference rooms  Lounge work places  Telepresence facilities  Restaurant/ Business Club/ Catering  Child day care  Bank  IT Support  Notary and legal advice  Employment agency  Easy physical access, close proximity to highway SWC = driven by a proven business model

13. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 13 “Bring the information to the user, not the user to the information” © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 13 Vision: Connected Urban Development

14. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 14 “Bring the information to the user, not the user to the information”  The success of cities will depend more on access, less on mobility  Move Bits, not Atoms © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 14 Vision: Connected Urban Development

15. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 15 Smart Work Center Concept

16. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 16 Telepresence  High end, virtual presence  Collaboration tools  20 mb/sec, symmetric, dedicated  Residential version anticipated  Eat your own dog food: Cisco – 269 facilities worldwide, heavily used, 75 mil USD in annual net savings in avoided travel

17. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 17 SWC ICTArchitecture Broadband Provisioning for Telepresence and high-end Internet Connectivity S W C Fiber, 100 MB Connection, Provisioned by UNET Other SWCs, TP facilities and connected organizations Almere

18. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 18 Scaling Smart Work Centers Amsterdam + Wider ‘Randstad’ Region Nationally  Quality Centre - Almere (Pilot) Den Bosch, Zwolle  Amsterdam Bright City - Zuid-As Amsterdam  Municipal Locations: WTC Amsterdam and City Hall (to be confirmed)  RoC Amsterdam - Hilversum, Amsterdam, Almere, final selection to be confirmed  FlexOffice Partners – Rotterdam, Utrecht, The Hague, Schiphol Internationally  Collaboration with global partners  Telepresence Exchange Amsterdam Almere Rotterdam The Hague Den Bosch Schiphol Utrecht

19. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 19 Connected Urban Development A Blueprint for City Transformation Broadband Platform IP-Enabled Homes and Offices, Roads, Utilities, Workplace Design Sustainable Urban Planning Connected & Sustainable Work Smart Work Centers Digital Swarming & Hub Pavilions Connected Workplaces Connected Workforce Connected & Sustainable Buildings Homes Office Buildings Public Spaces Public Transit Hubs Connected & Sustainable Mobility Smart Road Pricing Personal Travel Assistant Connected Public Transportation Connected & Sustainable Energy Renewables & co-Generation Urban Monitoring & Measurement Citizens Energy Efficiency Sustainable Socio - Economics Eco Maps Innovative Green Business Models and Sustainability Clusters

20. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 20 San Francisco’s Connected Bus CUD on wheels…

21. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 21 CUD in Lisbon and Madrid Smart Energy Visibility of energy usage Provide owners and users with easily understood information related to the energy efficiency of their buildings Energy forecast reporting Analyze historical and real-time energy and demand use Maximum demand & load shedding Voluntary or utility offered load curtailment and demand response commitment module Bill validation Compare actual usage with billed usage and view sites with discrepancies Real time power purchasing Use actual usage to negotiate energy costs on an ongoing basis Compliance validation Live and historical data to prove adherence to current regulations Assignable energy usage and billing Analyze real-time energy us by site and allocation of costs Benchmarking Compare enterprise wide energy use and set targets by best performing site and industry standards Fact based decisions can be made Real data is available for business critical decision making Centrally managed energy portfolios Compare energy use, costs and savings between sites

22. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 22 Broadband as Key Driver in Connected Urban Development  High bandwidth and symmetry essential to facilitate Smart Work Environments  Competitive Availability of high-end connectivity imperative to viability business models in some ‘Connected and Sustainable Solutions’  Possibility to scale into home environments (example: Amsterdam and Almere: ideal urban broadband 100Mb Symmetric theatres)  From connecting people to connecting things (buildings, transport components etc)  NATOA (USA): Sustainability sharp riser on list of public sector arguments ‘why we must have broadband’

23. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 23 Average broadband speeds differ widely across countries and markets Average Speed, Mbps Source: ITIF, April 2007; Cisco / ICT Barometer, July 2007, IBSG analysis 6146 Web 2.0 Video Conf Telepresence

24. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 24 Broadband as Key Driver for tomorrow’s successful, ‘Connected and Sustainable City’ Forging the required network capacity that allows for smart buildings, smart energy grids, smart urban transport systems and…smart citizens

25. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 25