1. LIQUID DATA FOR WEBLOGIC™ SIMPLIFIED REAL-TIME VISIBILITY Maciej Gruszka Senior System Engineer 23 – 10 - 2003

2. ©2003 BEA Systems, Inc. | 2 AGENDA Business Considerations BEA Liquid Data for WebLogic Overview Customers Summary

3. ©2003 BEA Systems, Inc. | 3 WHAT IS INFORMATION VISIBILITY?  vis·i·bil·i·ty  The capability of providing a clear, unobstructed view  Keeping a particular item always in full view or readily seen or referred to  Information Visibility  Provides access to a full, up-to-date, 360 degree view of business information, from several sources & shares that information across different users and systems  Accelerates time-to-value of portals, Web applications and integration projects

4. ©2003 BEA Systems, Inc. | 4 WHY INFORMATION VISIBILITY? Customer Support Database CRM (Siebel) Order Management System (custom) Customers Call Center CSR Portal Information LatencyLack of Visibility Customer Self-service Portal

5. ©2003 BEA Systems, Inc. | 5 Contact Info Customer Value Score Account Activity Campaigns Sent VIEWING THE WHOLE PICTURE

6. ©2003 BEA Systems, Inc. | 6 Customer Experience Management Trading Partner Exchange Workforce Productivity  Poor supply chain visibility across partner networks = Connect partners with consolidated, real-time view of order, inventory and pricing information  Poor decision making based on old or incomplete information  Employee inefficiency of having to sift thru unrelated information = Provide an integrated, tailored view of aggregated information  Inconsistent customer experience across channels  Lack of self-service visibility  Limited cross-sell/up-sell capability =A single view of customer information across multiple channels LACK OF INFORMATION = OPPORTUNITY COST Improve user efficiency, by providing the right information at the right time that is easy to understand and change

7. ©2003 BEA Systems, Inc. | 7 ACHIEVING INFORMATION VISIBILITY IS DIFFICULT “For some applications, the complexity of aggregating multiple disparate data sources is still far too great within many of today’s market-leading environments.” Mike Gilpin | Giga Information Group

8. ©2003 BEA Systems, Inc. | 8 REAL WORLD COMPLEXITY CustomersPartnersEmployees Point-to-point information integration causes fragmented views, data inconsistency and high cost of development Data Silos & Complexity Purchasing Pricing Delivery Information Sales Forecasts Bill Payment Order Entry Product Catalogs Research & Intelligence Support Syndicated, Third-party Data Promotions Database MRP External Data Sources Expense Reporting HR Data

9. ©2003 BEA Systems, Inc. | 9 INTRODUCING LIQUID DATA FOR WEBLOGIC “Liquid Data™ is a visionary product. The idea of the ‘super API’, that allows a common view of heterogeneous data is right on.” Yefim Natis | VP & Research Director | Gartner

10. ©2003 BEA Systems, Inc. | 10 SIMPLIFIED REAL-TIME ACCESS TO ENTERPRISE INFORMATION Universal Data Access Layer (Unified Views) Single point of access for unified and consistent information, that is easy to build and change CustomersPartnersEmployees Purchasing Pricing Delivery Information Sales Forecasts Bill Payment Order Entry Product Catalogs Research & Intelligence Support Syndicated, Third-party Data Promotions Database MRP External Data Sources Expense Reporting HR Data

11. ©2003 BEA Systems, Inc. | 11 AGENDA Business Considerations BEA Liquid Data for WebLogic Overview Customers Summary

12. ©2003 BEA Systems, Inc. | 12 SIMPLIFIED REAL-TIME VISIBILITY Liquid Data for WebLogic provides the most cost effective way to rapidly aggregate critical business information in real-time from disparate sources, increasing visibility, and accelerating business results! Access information on demand, without the cost or complexity of traditional approaches Turn enterprise data into complete, consistent and tailored business views A single point of access to enterprise information to accelerate time-to-value of portals, web applications and business processes Cost Effective Real-time Visibility Accelerating Results

13. ©2003 BEA Systems, Inc. | 13 INFORMATION INTEGRATION Liquid Data enables you to:  Query multiple sources …  Of any data structure …  Within and across firewalls …  In real-time …  Through aggregated views …  Using optimized access techniques ONE QUERY can access and produces A UNIFIED, XML ANSWER MULTIPLE databases flat files XML files applications Web sites Web services located anywhere Q A &

14. ©2003 BEA Systems, Inc. | 14 EmployeesCustomer Service Web Services Business Partner Packaged Apps Custom Apps Legacy Apps BEA WebLogic Adapters DW/DM JDBC Optimized Distributed Queries BEA Liquid Data for WebLogic XML Files File System RDBMS JDBCCustom Functions XML result Inflight XML Messages Administration Console Caching, Security, Management Client API EJB JSP TagLib Web Services Workshop Control Portal / Dashboard Web Application Business Process Query request Data Views Sales Data View Support Data View Customer Data View Data View Builder Query Design Tool Other Order Management BEA LIQUID DATA CONCEPTUAL OVERVIEW

15. ©2003 BEA Systems, Inc. | 15 BEA LIQUID DATA IN ACTION Employee clicks link which sends the query request Liquid Data Liquid Data receives query request Liquid Data generates the optimized query plan Liquid Data executes queries against underlying data sources Request is made to data sources Results are pulled from data sources Liquid Data delivers the results to the portal Liquid Data transforms and aggregates the results Results are displayed in the Employee Portal Data Sources Employee Portal

16. ©2003 BEA Systems, Inc. | 16 BEA WEBLOGIC ENTERPRISE PLATFORM Application Framework BEA WebLogic Workshop Application Server BEA WebLogic Server User Integration JVM BEA WebLogic JRockit Integrated Development Environment BEA WebLogic Workshop Process Integration Data Integration BEA WebLogic Integration BEA Liquid Data for WebLogic BEA WebLogic Portal Unified Platform for Faster Time-to-Value

17. ©2003 BEA Systems, Inc. | 17 Simplified Data Access Rapid Development Rapid Delivery LIQUID DATA FOR WEBLOGIC 8.1 Access Aggregate Use Change Adapt Quickly to Change

18. ©2003 BEA Systems, Inc. | 18 SIMPILFIED DATA ACCESS ACROSS DATA SILOS Real-time Information Access  Highly optimized to natively access data from any source, significantly reducing costs and information latency  Creates a unified view of business information—for example, a single view of customer, product, or order Wide Variety of Data Sources Data Aggregation Layer  Makes any underlying, heterogeneous data resources appear as a single, logical database Allows you to …So that you can … Directly access native data sources to retrieve and aggregate data Provide users with on demand, up-to-date view of information that is critical to support their business operations

19. ©2003 BEA Systems, Inc. | 19 RAPID DEVELOPMENT & REUSE Ease of Development  Reduce development complexity through a graphical, drag-and-drop design environment  Mapping data sources and relationships only once, significantly reducing coding time  Replaces months of non-reusable custom coding with simple, familiar queries Information Reuse & Consistency  Quickly develop and share an available view by re-using and tailoring it for different users  Easily turn data views into BEA WebLogic Workshop™ controls or Web services in one click, for reuse Allows you to …So that you can … Use a graphical environment to create data views using a drag-and-drop approach Easily create unified views, and reuse them to tailor to different applications and users VIEW SOURCE SCHEMAS IN XML VIEW & EDIT JOINS, MAPPINGS, ORDER DEFINE QUERY HINTS FOR FURTHER OPTIMIZATION TEST QUERIES IN TEST VIEW DRAG & DROP TO MAP TARGET VIEW

20. ©2003 BEA Systems, Inc. | 20 RAPID DELIVERY Web Application Portal Business Process XML Liquid Data Workshop Control Data Views Sales Data View Support Data View Customer Data View XML  The complexity of getting data is now transparent  Developers save time and costs by rapidly utilizing unified data views as their single API to all enterprise data, regardless of where it resides  Published once, data views can be reused and shared many times across multiple projects  Data views can be used as BEA WebLogic Workshop controls to accelerated time-to- value of multiple new projects Allows you to …So that you can … Create a single API to access all enterprise information Improve IT productivity by hiding the complexity and specificity of underlying sources XML Single API to Access all Enterprise Information

21. ©2003 BEA Systems, Inc. | 21 QUICKLY ADAPT TO CHANGE Customer Data Order Data Central Query Repository Order Info  New business requirements or changes in IT infrastructure can be incorporated quickly  Tagged and organized metadata allow:  Logical separation of data and process logic so developers no longer have to deal with the complexity and specifics of each underlying data source  Changes need only be made once to a data view schema and those changes ripple across all queries run against that schema Allows you to …So that you can … Centrally manage queries in a metadata repository Quickly adapt to changes Query Repository Is a Metadata Store for Business Views Customer Info

22. ©2003 BEA Systems, Inc. | 22 LIQUID DATA FOR WEBLOGIC 8.1 Access Aggregate Use Change Simplified Data Access Real-time access to distributed data Rapid Development Data consistency and service delivery across the enterprise Rapid Delivery Accelerated time-to-value to Portal, Web Applications and Business Processes Adapt Quickly to Change Incorporate new business requirements or changes in IT infrastructure

23. ©2003 BEA Systems, Inc. | 23 AGENDA Business Considerations BEA Liquid Data for WebLogic Customers Summary

24. ©2003 BEA Systems, Inc. | 24 VERIZON WHOLESALE CUSTOMER EXPERIENCE MANAGEMENT Data Query Verizon Users Outstanding requests/orders Mainframe Order Details CLEC Users Data Query Liquid Data Data Query Virtual Data Access Layer XML Views Optimized Distributed Queries BEA Liquid Data for WebLogic External Data Views Internal Data Views Database Mainframe Mainframe Order Details Mainframe Business Challenge  Compliance with Government mandate for CLEC reporting Solution Description  Single view of customer for self-service portal for order status information  Aggregate data from 3 separate data sources Results  Faster time to market  Flexibility  Lowered total cost of ownership

25. ©2003 BEA Systems, Inc. | 25 XML File Security Analysts Traders Funds Managers Historical 3 rd Party Data OPPENHEIMER FUNDS WORKFORCE PRODUCTIVITY Fund Holdings DatabaseWeb Service Business Challenge  Become more efficient delivering consistent business information to internal users Solution Description  Real-time, consolidated view of customer and their funds holdings Results  Created standard approach to data access  Flexibility and greater reuse of software components  Lowered total cost of ownership/ maintenance costs Data Query Liquid Data Data Query Virtual Data Access Layer XML Views Optimized Distributed Queries BEA Liquid Data for WebLogic Internal Data Views Internal Data Views Data Query

26. ©2003 BEA Systems, Inc. | 26 BEA IT INFRASTRUCTURE ENHANCEMENT IT Challenge  An enterprise-wide data architecture that delivers reusable data services for multiple IT projects Solution Description  A standard company ‘best practice’ for consolidating and using business information Results  Speed to value  Flexibility  Total Cost of Ownership Shared Business Services Get_ Customer ClarifyPSFTSiebelCustom Cutom eSupporteOrdereLicense Sales & Marketing Get_ Licenses Create_ Order Update _Lead Create_ Contact Get_Purchase _History Get_ Case_History Data Integration Liquid Data Universal Data Access Layer Process Integration WebLogic Integration FinancialSFAeLicenseeSupporteOrders Customer Repo Support

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