1. Third Church of Christ Social Media Marketing

2. { getting found + being relevant + taking action }

3. What is Social Media Marketing? In a nutshell – The use of online communities to deliver a compelling message that drives potential members to your church.

4. Why is Social Media Marketing Important? Google analytics What do these numbers mean?

5. Top 10 Social Network Sites by U.S. Market Share of Visits (%), Jan. & Feb. 2011 Source: Experian Hitwise Users Average 5.5 Hours Monthly Users Spend More Time with SocNets On average, global web users across 10 countries spent roughly five and a half hours on social networks in February 2010, up more than two hours from February 2009. five and a half hours

6. Internet Usage by Youth 2006-2010, Base: US youth ages 8-21, Online more than 1 hr "yesterday" 2006-2010 Source: Harris Interactive 9 in 10 Youth Online 1+ Hours A Harris Interactive study on the internet habits of youth found that eight in 10 8-to-12-year-olds (79%) and nine in 10 13-to-24-year-olds (88% of 13-to-17-year-olds, 90% of 18-to-24-year-olds) spend an hour or more online on a typical day.internet habits of youth The average number of hours spent online daily increases with age, rising from 1.9 hours among 8-to-12- year-olds to 3.5 hours among 13-to-17-year-olds, topping at 4.5 hours among 18-to-24-year-olds. Every day, youth spend an hour-plus online

7. Social Media helps visitors find 3 rd church

8. Blogging More Often Drives Results

9. Create Great Content by Blogging

10. Blogging Attracts More Visitors

11. Key Benefits & Uses of Social Media for churches Share content that reinforces church message Drive Search Rankings Expand reach through sharing of content Reputation Management Church Event Launches

12. Define your Social Media Strategy Intent: What church objectives are most important? To build church awareness? To generate buzz, advocacy or WOM? To generate church engagement? To shift people perceptions? To influence key opinion formers? To stimulate dialogue or relationship with prospects To encourage participation for social event? To manage church reputation? To uncover member insights? To enhance member service?

13. Measuring Engaged Media: Blogging AwarenessAppreciationActionAdvocacy Media Metrics: Measuring interactions with social media Search RankingsRSS SubscribersClick to web contentTweets Referrals from siteNumber: commentersMarketing RequestsDigg submissions Unique visitorsNumber: commentsForm submissionsShare metrics Inbound linksRegistrationsInbound links Page ViewsIncreased church visitors

14. Dashboard of Metrics