1. The right asset. In the right place. At the right time. International Printing Unicode ©2008 ZIH Corp.

2. The right asset. In the right place. At the right time. Unicode Agenda - 40 mins What is Unicode? Before Unicode Who needs Unicode in this region? Surviving without Unicode The Competition Partners with Unicode Support Proven Solution Buyers need Unicode Summary Questions and Answers

3. What is Unicode?  A “universal codepage” for font character mapping  Unique number for every possible character  Typical codepages like 850, support 256 characters, Unicode can support over 64,000 characters

4. What is Unicode? Unicode provides a unique number for every character:  no matter what the platform Windows, Unix, System i  no matter what the program SAP, Microsoft, Oracle  no matter what the language Western, Middle East, Asia and Pacific

5. What is Unicode? Western is used by the Americas and Western Europe Western

6. What is Unicode? A single preloaded “printer resident” font that supports all of EMEA “out of the box” 936 characters uses: 220K Flash WesternHebrewTraditional Arabic TurkishGreekCyrillic Central EuropeanBaltic

7. Andale from Monotype Corp. What is Unicode? Large Asian Worldtype fonts are options up to 32MB in size

8. Before Unicode? Had to license and download different code pages Western Cyrillic Central European

9. Before Unicode? Download fonts as graphics REDUCE SPEED NOW

10. Who needs Unicode in this region?  Multinationals that have headquarters here  Exporters to Central and Eastern Europe or Asia Pacific  Any body that needs anything other than Western European (IBM Codepage 850)

11. Surviving without Unicode! Label design applications?  BAR-ONE, CodeSoft, BarTender, NiceLabel, Loftware, etc. Business applications?  SAP, AS/400, Oracle, other ERP, etc.  Custom, Proprietary, Legacy, VB, C++,.NET

12. Label Design Applications without Unicode!  End Users and VARs lived with limitations!  Downloading fonts as graphics Increased Network Traffic (* 10K) Slow “first label out” Pauses between labels when batch printing  This is a big problem for networked and wireless printers!! Not as noticeable on modern printers with a parallel cable!

13. Business Applications without Unicode  Downloading fonts as graphics is not possible for business applications!  License country specific fonts for every printer  Develop ZPL ® by hand to use the fonts No LDA supports these fonts!  Embed ZPL in business application  Create separate forms for each code page  Modify business application to support Zebra specific code page (for each country)

14. The cost of integration without Unicode?  Country specific configurations reduce barcode labelling ROI! Font licensing (optional) and management COSTS Application development COSTS Driver development COSTS Label and form design COSTS Maintenance COSTS Reduced flexibility COSTS  Country specific = “Custom” - “Custom” = COSTS

15. Unicode Quiz

16. The Competition non-Zebra others! fast parallel connectivity (LDA only) fast network connectivity? fast wireless connectivity? easy business application integration?

17. Zebra still leads the Way  Zebra’s Unicode based Global Printing solution still leads the way  Zebra’s solution supports over 40 different languages simultaneously  With Zebra a single font can satisfy all printing needs and multiple fonts don’t have to be stored on the printer  Zebra’s solution supports multiple Unicode encoding methods including UTF-8, UTF-16BE and UTF-16LE  Most of the competition only supports WGL4 (Windows Glyph List 4) fonts with limited UTF-8 support for the Latin and Cyrillic languages

18. Label Design Applications and Unicode Support  Zebra is driving LDA’s to support Unicode  Support is needed for the screen  Support is needed for the printer  LDA status: EuroPlus NiceLabel- shipping Seagull BarTender- shipping ZebraDesigner ™ - shipping Codesoft- shipping Loftware- shipping

19. Proven Solution  Shipping since 2005 (proven solution) Xi4 ™, ZM400 ™ /ZM600 ™, S4M ™, 105SL ™ and PAX ™  And now available on the G-series desktop printers  All above EMEA printers now preloaded with Unicode Firmware and Unicode Font Printer resident scaleable font containing 936 characters (220K) Western, Central and Eastern European also including Baltic, Cyrillic, Greek, Turkish, Hebrew and Arabic

20. Unicode Proven Success Praktiker - 700+ Z4M ™ s  Ordered and shipped  Blocked the competition  Avoided a price war! Nestlé  Rolling out SAP 4.7 Enterprise Unicode  Looking at only buying Unicode printers

21. Tell the buyer they “need” Unicode Get Unicode “high up” on the buyers shopping list! this blocks the competition!

22. Unicode Summary  All EMEA languages “out-of-the box”  Easy integration with business apps  Printer resident fonts for “fast first label out”  No pausing between labels (batch printing)  End users no longer need to: Download fonts as graphics - slow printing Purchasing and configure local code pages / fonts Expensive and complicated integration with business applications

23. The right asset. In the right place. At the right time. Questions All logos and trade marks are the property of their respective owners