1. The UKGCVA Research Study www.actionpointms.co.uk 1 When? With whom What?

2. What type of research? www.actionpointms.co.uk March 2010 April 2010 May 2010 2 *Sampling to be representative of the GB population

3. What will you learn from the findings? www.actionpointms.co.uk 3

4. 4 Buying of gift vouchers and gift cards in the GB population www.actionpointms.co.uk 4

5. bought ….of consumers have bought a gift voucher or gift card, as a present, in the last 12 months (March ’09 -’10) bought ….of consumers have bought a gift voucher or gift card, as a present, in the last 12 months (March ’09 -’10) Percentage of gift voucher/gift card BUYERS in the GB population 38% www.actionpointms.co.uk 5

6. Weighted Base: 1000 adults 16yrs + - representative of the GB population who bought a gift card/gift voucher,as a present, in the last 12 months Source: TNS consumer omnibus– March 2010 Women are much more likely to be gift voucher/gift card BUYERS than men www.actionpointms.co.uk 6

7. 7 Significantly more over 35s buy gift vouchers/ gift cards than under 35s Weighted Base: 1000 adults 16yrs + - representative of the GB population Source: TNS Consumer Omnibus– March 2010 Age in yrs % who have bought a gift voucher/gift card, as a present, in the last 12 months www.actionpointms.co.uk

8. 8 Non Buyers of gift vouchers and gift cards in the GB population www.actionpointms.co.uk 8

9. 9 Main Reason for NOT buying a gift voucher or gift card as a present in the last 12 months NON buyers of gift vouchers /gift cards I didn’t think about it

10. 10 Top 3 reasons for NOT buying a gift voucher or gift card as a present in the last 12 months All Adults Prompted answers with opportunity for other answers Weighted Base: All adults who have not bought gift cards/vouchers as a present in last 12 months – 611 consumers Source: TNS Consumer Omnibus – March 2010 www.actionpointms.co.uk NON buyers of gift vouchers /gift cards

11. 11 Receiving of gift vouchers and gift cards in the GB population www.actionpointms.co.uk 11

12. received ….of GB adults have received a gift voucher or gift card, as a present, in the last 12 months (March ’09 -’10) received ….of GB adults have received a gift voucher or gift card, as a present, in the last 12 months (March ’09 -’10) Percentage of people who have RECEIVED a gift voucher/gift card in the GB population 38% www.actionpointms.co.uk 12

13. 13 Significantly more females than males have RECEIVED a gift voucher/gift card in the last 12 months www.actionpointms.co.uk Weighted Base: 1000 adults 16yrs + - representative of the GB population who received a gift card/gift voucher,as a present, in the last 12 months Source: TNS consumer omnibus– March 2010 Received gift voucher/gift card 43%

14. Buying and Receiving of Gift Voucher/Gift Cards 14 www.actionpointms.co.uk

15. 15 Weighted Base: All adults who have bought /received gift cards/gift vouchers as a present in the last 12 months - 1000 Source: TNS Consumer Omnibus – March 2010 A quarter of the population have bought AND received a gift voucher or gift card in the last 12 months www.actionpointms.co.uk ……have bought AND received a gift voucher/gift card as a present, in the last 12 months 24%

16. Bought AND received Biggest age group Bought AND received Smallest age group Predominant age categories for buying AND receiving gift vouchers/gift cards Gift voucher/gift card…..Predominant age categories 35-44s 32% 16-24s 18% www.actionpointms.co.uk 16 Base: 16-24s 140, 35-44s 183

17. For any questions or further information on these omnibus figures please contact: Penny Wylie at ActionPoint Marketing Solutions Ltd. For any questions or further information on these omnibus figures please contact: Penny Wylie at ActionPoint Marketing Solutions Ltd. www.actionpointms.co.uk Tel 01462 681187 Info@actionpointms.co.uk 17