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1 Valentine’s Day 2015. 2015 Valentine’s Day Spending Projected to be $19 Billion 2 Source: NRF Monthly Consumer Survey, January 2015.

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Presentation on theme: "1 Valentine’s Day 2015. 2015 Valentine’s Day Spending Projected to be $19 Billion 2 Source: NRF Monthly Consumer Survey, January 2015."— Presentation transcript:

1 1 Valentine’s Day 2015

2 2015 Valentine’s Day Spending Projected to be $19 Billion 2 Source: NRF Monthly Consumer Survey, January 2015

3 Top Items Planned for Valentine’s Day Spending 3 Source: NRF Monthly Consumer Survey, January 2015

4 Men are the Key Drivers of Valentine’s Day Spending 4 Source: NRF Consumer Trends, January 2014 Women 31% Men 69%

5 Broadcast: Great Way to Reach Male Valentine’s Day Shoppers 5 Source: Nielsen NPower 12/30/ /14/2014 Men Live+SD Ratings; M Cable Networks based on M25-54 Ratings. Men Ratings

6 Men Purchasing Jewelry Watch Broadcast TV 6 Source: GFK MRI Spring 2014, Base: Men 18+ Index; Shopped at Jared, Kay Jewelers, or Zales- in past 30 days.

7 Broadcast TV Delivers Men Shopping for Flowers 7 Source: GFK MRI Spring 2014, Base: Men 18+ Index; Ordered by (mail/phone), ProFlowers, or 1800flowers.com in the last 12 months.

8 Broadcast TV: The Destination for Clothing Store Shoppers 8 Source: GFK MRI Spring 2014, Base: Adults 18+ Index. Clothing Expenditures- Amount spent in the last 12 months, $500+.

9 Wining and Dining with Broadcast Viewers 9 Source: GFK MRI Spring 2014, Base: Adults 18+ Index. Dined at a family restaurant/steakhouse 1+ times in the last 6 months.

10 Valentine Shopping: A Local Story 10

11 Target Adults Who Enjoy Dining out At Olive Garden with Local Broadcast 11 Source: GfK MRI 2013 Market-by-Market weighted by Adult 18+ population. Dined at Olive Garden 1+ times in the last 6 months.

12 Broadcast TV Viewers with a Sweet Tooth Shop for Chocolate 12 Source: GFK MRI Spring 2014, Base: Adults 18+ Index. Bought in last 6 months, Ghirardelli, Godiva, Hershey’s Pot of Gold, Lindt, or Russell Stover.

13 Godiva’s Best Target Markets 13 Source: GfK MRI 2013 Market-by-Market weighted by Adult 18+ population. Shopped at Godiva in the Last 6 Months.

14 Where Will You Purchase Your Valentine’s Day Gift This Year? 14 Source: NRF Monthly Consumer Survey, January 2015

15 Broadcast TV Viewers Shop at Department Stores 15 Source: GFK MRI Spring 2014, Base: Adults 18+ Index. Shopped at any department store in the last 3 months

16 Zero In On Macy’s Strengths 16 Source: GfK MRI 2013 Market-by-Market weighted by Adult 18+ population. Macy’s Shopped 3 Times in the Last 30 Days. Macy’s

17 Target Key Shoppers with Local Broadcast 17 Source: GfK MRI 2013 Market-by-Market weighted by Adult 18+ population. Macy’s Shopped 3 Times in the Last 30 Days.

18 Broadcast TV Delivers Discount Shoppers 18 Source: GFK MRI Spring 2014, Base: Adults 18+ Index; Shopped at Target or Walmart- 3+ times in the past 30 days.

19 Top Programs of Electronic Shoppers 19 Source: GFK MRI Spring 2014, Base: Men 18+ Index, Women 18+ Index. Shopped at any electronics store in the last 12 months. MenWomen

20 Broadcast TV Viewers Purchase Gift Cards 20 Source: GFK MRI Spring 2014, Base: Adults 18+ Index. Spent $50+ on a gift card.

21 Greeting Card Shoppers View Broadcast TV 21 Source: GFK MRI Spring 2014, Base: Adults 18+ Index. Bought a greeting card in the last 6 months

22 Broadcast TV’s Reach: Significantly Higher Than Cable 22 Source: Nielsen NPower. January 14th 2015 Adults Live+SD.

23 Key Valentine’s Day Takeaways Valentine’s Day spending is projected to increase from 2014 Most money during this holiday is spent on Jewelry, an evening out, and flowers Men spend significantly more than women do during Valentine’s Day Broadcast delivers higher ratings and reach for Valentine’s Day Most adults choose to purchase their gifts from department and discount stores Shopping is a local decision 23


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