1. Bus 411 Day 16 Copyright 2005 Prentice Hall 1

2. Ch 1 -2 Agenda Question? Assignment 5 last one Due Mid-term exam will be take home  Chapters 1 – 11  20 short essays @ 5 points each  Available Now, Due March 22 @ 5 PM (no class that day)  Loaded on Blackboard…save and your answers and don’t hit submit till you’re finished  Password; SpringIsHere! Discussion on How to Prepare a Case Study Group Work

3. Schedule Today. How to prepare and present a case study, Mid term available March 22, Mid-term due (No class) Back on Schedule after Spring break First Student Case Presentation on Apr 5 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -3

4. Groups and Cases Two groups  Group 1 – Steve, Spencer, Jarryd, Othniel, Jermaine  Group 2 – Andrea, Ashley, Sylvia, Marie-Michelle  Groups section created in Blackboard You can rename and customize Tony does two cases (1 st & 4 th) Each group does 4 cases Case 1 & 2  10 days prep Case 3 & 4  7 days prep Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -4

5. Case Schedule Apr 2  Family Dollar -Tony Apr 5  Whole Foods – Group 1 Apr 9  Macy’s – Group 2 Apr 12  Wal-Mart - Tony Apr 16  Johnson & Johnson – Group 1 Apr 19  Avon Products – Group 2 Apr 23  Molson Coors – Group 1 Apr 26  PepsiCo – Group 2 Apr 30  Student’s Choice of remaining cases – Group 1 May 3  Student’s Choice –Group 2 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 10 -5

6. Strategy management The real key to effective strategic management is to accept the premise that the planning process is more important than the written plan, that the manager is continuously planning and does stop planning when the written plan is finished. The written plan is only a snapshot as of the moment it is approved. If the manager is not planning on a continuous basis --- planning, measuring, and revising – the written plan can become obsolete the day it is finished. This obsolescence becomes more of a certainty as the increasingly rapid rate of change makes the business environment more uncertain. --- Dale McConkey

7. What is a case study? Describes a firms situation at some point in time  Most of these case studies are 2009 ( a couple Are 2008’s)  Analysis must reflect the correct time period End of fiscal year 2008 or EOFY 2009  You have the benefit of hindsight Contains mostly fact with some opinion Puts the reader on the scene  Allows learning by doing The job to create a 3-year strategic plan for 3 years after the case (2010-2012)

8. Preparing Cases Analysis Need for Practicality  Cases are incomplete  Make reasonable assumptions and DOCUMENT your assumptions Need for Justification  Support your decisions Need for Realism  Be realistic Need for Specificity  What, why, when, how, where and who  Business people (and business professors) dislike generalities and vagueness Need for Originality  Be original…there is no perfect answer  If it were that easy everyone could do it! Need to Contribute  teamwork

9. Case method Student centered approach – discussion oriented  What would you do?  Why would you do it?  When would you do it?  How would you do it? Role of professor and other students is to cross examine presenters Ch 8-9 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall

10. Class Discussion Read the case  Take notes SWOT Analysis Make recommendations Conduct Research  The better you are at research the easier the analysis goes Prepare PowerPoint and presentation  Example PowerPoint Wendys.pptWendys.ppt Get ready for Cross-Examination  Peers Everyone should read all the cases!  Instructor

11. Some question you should be able to answer What are the firm most important external opportunities and threats?  Strengths ands weakness? How would you describe their financial condition? What are the existing strategies and objectives? Who are the competitors and what are their strategies? What objectives and strategies do you recommend?  Explain your reasoning  How does this differ from what they are doing? How do implement the recommendations?  What problems do you foresee in implementation? How will you evaluate progress towards your recommendations?

12. Steps in Preparing Oral Case study See page 356-358 Identify Mission, Vision, Objectives, Strategies Develop New Vision and Mission  Most are poor Identify internal strengths and weaknesses  IFE  Financial ratios  Product Positioning  Org Chart Identify external opportunities and threats  Industry trends  CPM  EFE Analyze  SWOT Matrix  SPACE  BCG  IE matrix  Grand Strategy Matrix  Matrix Analysis Summary Give advantage and disadvantages of alternative strategies  QSPM Recommend  Strategies and long range objectives  Show cost Specify how strategies are to be implemented and what results to expect  EPS/EBIT  Projected financials $ new ratios  Timetable or agenda for actions Recommend specific annual objectives (goal) and polices Recommend procedures for evaluation  Balanced scorecard Be Original – Take chances  Remember business rewards risk taking Be ready for Cross-examination

13. Making the presentation Organize with PowerPoints and graphics  http://www.youtube.com/watch?v=lpvgfmEU2Ck http://www.youtube.com/watch?v=lpvgfmEU2Ck  Give overview  Inform the audience if it is a team presentation Who does what Control your voice Manage Body language Do not read your notes or the power points-be fluid Use lots of visuals Be enthusiastic! Answer questions at the end

14. Case study Scenario You are a team of consultants presenting a Strategic plan to the board of directors of the company. 40-50 mins!  You need to convince that board that you know what you are doing  Whatever you recommend should be the preferred course of action for the company in question for the next 3 years  Expect tough questions…be ready with answers  Don’t propose something that has already been tried unless you know that it was a implementation problem and not a strategic one  Don’t BS.. you will get exposed

15. Tips for success Page 348 – 358 Content tips  http://www.strategyclub.com/ http://www.strategyclub.com/  Use S&P Industry survey Process tips  Divide the work  Cover all bases  Attempt to uncover flaws in your analysis

16. Research Tips Your best resources are the UMFK Digital Databases  Business and company resource center  Business source premier  Newspapers (proquest)  Value Line research center  Wall Street Journal  Academic Search Premier  Census gateway  Econlite  Fed in print Other resources  http://www.sec.gov/edgar.shtml http://www.sec.gov/edgar.shtml  http://finance.yahoo.com/ http://finance.yahoo.com/  http://money.cnn.com/ http://money.cnn.com/  http://moneycentral.msn.com/home.asp http://moneycentral.msn.com/home.asp  Investor relations web site for the company associated with the case study  http://www.isc.hbs.edu/ http://www.isc.hbs.edu/ Bad resources  Web searches  Friends and colleagues  Tonyg.umfk.maine.edu

17. Case Presentation Analysis Company: Date: Presenting Team Members: Place comments after each rating.Ratings (circle the appropriate numbers). CONTENTPoorBelow Average Above Average Superior 1. Mission and Vision Statement12345 2. Thoroughness, accuracy, and depth of external analysis 12345 3. Thoroughness, accuracy, and depth of internal analysis 12345 4. Identification and evaluation of alternative strategies using matrices 12345 5. Quality, quantity, feasibility, and relevance of recommendations 12345 6. Justification and support for recommendations12345 DELIVERY 1. Organization of presentation12345 2. Professionalism of presentation12345 3. Use of visuals and color12345 4. Communication skills of team12345 5. Use of time (40 min presentation)12345 6. Handling of questions (up to 10 minutes)12345 OVERALL EVALUATION:12345

18. Peer Review for Case studies Put your name and your team members’ names in the spaces provided, one name at the top of each column. Names: Ratings: On time for all group meetings: Helped keep the group cohesive: Number of useful ideas contributed: Quantity of work done: Quality of work done: ++++ Add Total Scores Here: In rating yourself and your team members, use a one- to five-point scale, where 5 = superior, 4 = above average, 3 = average, 2 = below average, and 1 = really weak. Add the scores to obtain a total score for yourself and the other group members. Put any comments you like on the bottom or back of this page. Fold this sheet when you complete the ratings below. If you receive a poor rating on this evaluation, your final case average will be lowered one letter grade. A superior rating may add points to the final case average.