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1 SELLING SERVERS TO SMALL BUSINESSES Reseller Training Spring 2011 Copyright © 2011 Intel Corporation. All rights reserved.

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Presentation on theme: "1 SELLING SERVERS TO SMALL BUSINESSES Reseller Training Spring 2011 Copyright © 2011 Intel Corporation. All rights reserved."— Presentation transcript:

1 1 SELLING SERVERS TO SMALL BUSINESSES Reseller Training Spring 2011 Copyright © 2011 Intel Corporation. All rights reserved.

2 2 Legal Disclaimer INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL ® PRODUCTS. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPT AS PROVIDED IN INTEL’S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER, AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USE OF INTEL ® PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT. INTEL PRODUCTS ARE NOT INTENDED FOR USE IN MEDICAL, LIFE SAVING, OR LIFE SUSTAINING APPLICATIONS. Intel may make changes to specifications and product descriptions at any time, without notice. All products, dates, and figures specified are preliminary based on current expectations, and are subject to change without notice. Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to deviate from published specifications. Current characterized errata are available on request. Any code names featured are used internally within Intel to identify products that are in development and not yet publicly announced for release. Customers, licensees and other third parties are not authorized by Intel to use code names in advertising, promotion or marketing of any product or services and any such use of Intel's internal code names is at the sole risk of the user. Intel ® Turbo Boost Technology requires a PC with a processor with Intel Turbo Boost Technology capability. Intel Turbo Boost Technology performance varies depending on hardware, software, and overall system configuration. Check with your PC manufacturer on whether your system delivers Intel Turbo Boost Technology. See www.intel.com/technology/turboboost for more information.www.intel.com/technology/turboboost Intel ® Hyper-Threading Technology requires a computer system with a processor supporting HT Technology and an HT Technology-enabled chipset, BIOS, and operating system. Performance will vary depending on the specific hardware and software you use. For more information including details on which processors support HT Technology, see www.intel.com/info/hyperthreadingwww.intel.com/info/hyperthreading Intel® AMT requires activation and a system with a corporate network connection, an Intel® AMT-enabled chipset, network hardware and software. For notebooks, Intel AMT may be unavailable or limited over a host OS-based VPN, when connecting wirelessly, on battery power, sleeping, hibernating or powered off. Results dependent upon hardware, setup & configuration. For more information, visit http://www.intel.com/technology/platform-technology/intel-amthttp://www.intel.com/technology/platform-technology/intel-amt Intel® AES-NI is a set of instructions that consolidates mathematical operations used in the Advanced Encryption Standard (AES) algorithm. Enabling AES-NI requires a computer system with an AES-NI-enabled processor as well as non-Intel software to execute the instructions in the correct sequence. For availability of AES-NI enabled processors or systems, check with your reseller or system manufacturer. For more information, see http://softwarecommunity.intel.com/isn/downloads/intelavx/AES-Instructions-Set_WP.pdf. Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. Intel, Intel Inside, the Intel logo, Centrino, Centrino Inside, Intel Core, Intel Atom, Pentium, Intel Xeon, and Intel Core microarchitecture are trademarks or registered trademarks of Intel Corporation in the United States and other countries. Material in this presentation is intended as product positioning and not approved end user messaging. *Other names and brands may be claimed as the property of others. Copyright © 2011 Intel Corporation. This slide MUST be used with any slides removed from this presentation

3 3 3 Selling Servers to Small Businesses After this training you will understand: 1. Why servers are important in a small business environment 2. Why Intel® Server Technology is best for you and your customers 3. How to help small business customers overcome objections to servers and choose the best size system for their needs Copyright © 2011 Intel Corporation. All rights reserved.

4 4 Three Reasons to Update Server Technology Stay CompetitiveSecure Your DataSave Money With higher-performing machines, employees are more productive. They get more done, faster than ever before. Nothing is more important to a business than data. Minimize risk with advanced server security features that a desktop-based system cant provide. Energy-saving processors and remote systems management cut costs. And, customers may be eligible for government stimulus offerings. KEY TAKEAWAY Now is the time to discuss why servers are a smart investment for your small business customers. Copyright © 2011 Intel Corporation. All rights reserved.

5 5 Client-Based NetworksServer-Based Networks Router Why Businesses Need a Server-based Network Built to operate 24x7 Enables shared access to data for better collaboration Centralized, secure backup and fast recovery Enables remote access for employees, partners, and customers Work when systems are available Data resides on individual client systems Local, insecure backup and slow recovery No remote access capability for employees KEY TAKEAWAY Advance your customers’ networks. Migration to server-based networks offer better collaboration, reliability, and data protection. Copyright © 2011 Intel Corporation. All rights reserved.

6 6 6 Overcoming Objections Copyright © 2011 Intel Corporation. All rights reserved.

7 7 7 “Servers cost too much. I can just use a desktop system.” Copyright © 2011 Intel Corporation. All rights reserved.

8 8 8 Your Response This was true in the past. Today, entry servers typically start at price points comparable to desktop systems: “Servers cost too much. I can just use a desktop system” Typical 1P Server System based on Intel ® Xeon ® E3-1230 CPU (3.20 GHz, Intel ® HT) Windows Small Business Server - 20 seats Typical Desktop System based on Intel ® Core™ i5- 750 CPU (2.66 GHz, no Intel ® HT) Windows Small Business Server - 20 seats Total System Price 1 : $1021 Total System Price 1 : $823 For $200 more 1, you get added reliability, performance and capacity from a real server. For $200 more 1, you get added reliability, performance and capacity from a real server. Copyright © 2011 Intel Corporation. All rights reserved. (Plus, the cost of downtime can quickly negate any perceived savings from a desktop.) 2

9 9 9 9 9 9 “I don’t need a server. My desktop-derived server works just fine.” Copyright © 2011 Intel Corporation. All rights reserved.

10 10 A real server, based on the Intel® Xeon® processor, offers many advantages over a desktop – designed to power and protect small businesses today and in the future: More Performance & Capacity: Up to 5.9 times better performance 3 Extra capacity for storage & networking connections Advanced Security & Dependability: Automatic correction of up to 99.988% of memory errors 4, helping prevent server crashes and data breaches (ECC Memory Support ** ) Storage redundancy to protect data from a hard drive failure Validated by Intel to perform dependably with server-class operating systems & components “I don’t need a server. My desktop-derived server works just fine.” Your Response **Error Correcting Code Memory Support Copyright © 2011 Intel Corporation. All rights reserved.

11 11 “My old server is good enough.” Copyright © 2011 Intel Corporation. All rights reserved.

12 12 Newer servers improve application responsiveness, uptime and help reduce operating costs. Refresh your four-year-old single-core server with the Intel® Xeon® processor 5600 series and you get: Up to 15 times more performance 5 Up to 95% lower energy costs 6 Improved server responsiveness and utilization with Intel ® Turbo Boost Technology and Intel ® Hyper-Threading Technology An ideal server for virtualization and business critical applications “My Old Server Is Good Enough.” Your Response Copyright © 2011 Intel Corporation. All rights reserved.

13 13 Recommend the Right Intel® Xeon® Processor-based Server for Your Customer’s Needs OR Intel ® Xeon ® - E3-1200 (Intel ® C200 chipset) 1 socket Ideal for a First Server Business Responsiveness Advanced Data Protection A Smart Investment Ideal for a First Server Business Responsiveness Advanced Data Protection A Smart Investment Intel ® Xeon ® - 5600 (Intel ® 5520 chipset) Two Sockets Server Refresh Intelligent Performance Automated Energy Efficiency Flexible Virtualization Server Refresh Intelligent Performance Automated Energy Efficiency Flexible Virtualization One Socket Copyright © 2011 Intel Corporation. All rights reserved.

14 14  Are business uptime and data protection critical?  Is your business growing (greater volume, new employees, additional offices)?  Do you want to consolidate servers to reduce costs?  Is virtualization part of your IT plan? If they answer yes to these questions, recommend a two-socket-based server, such as the new Intel® Xeon® processor-based 5600 series. Other questions to ask: If they answer yes to the majority of these questions, they need a two-socket-based server.  Do you plan to deploy Windows Small Business Server 2011 * ?  Does your business depend on data stored on a central computer?  Do you need robust data backup?  Do you use or plan to use databases?  Do multiple users remotely access the same data?  Does your staff share files across networked computers?  Do you host your own Web site or engage in e-commerce?  Are you concerned about data security and protection?  Are the volumes of e-mail and site visits you receive impacting responsiveness? What Server Is Right for your Customers? If they answer yes to only a few of these questions, consider a one-socket-based server. *Other names and brands may be claimed as the property of others Copyright © 2011 Intel Corporation. All rights reserved.

15 15 Recommend the Right Intel® Xeon® Processor-based Server for Your Customer’s Needs Intel ® Xeon ® - E3-1200 (Intel ® C200 chipset) 1 socket Ideal for a First Server Business Responsiveness Advanced Data Protection A Smart Investment Ideal for a First Server Business Responsiveness Advanced Data Protection A Smart Investment One Socket Copyright © 2011 Intel Corporation. All rights reserved.

16 16 Why Intel ® Xeon ® Processor E3-based Servers? Smart Investment Up to 5.9 times faster when simultaneously running email, web and database applications 3 (compared to a 4 year old desktop system) Up to 30% better performance over previous generation servers 9 Responsiveness Estimated $2.5K annual savings and 16 month payback 7 (server maintenance & operating costs) Centralize and improve data backups, recovery and critical security updates Power savings during off-peak hours 8 Data Protection Designed, built and validated to operate 24/7 Advanced security features help protect critical business information Supports centralized, secure data backup $ Copyright © 2011 Intel Corporation. All rights reserved.

17 17 Get More Done Confidently run business applications for email, web and databases with faster response times Lower Operating Costs First Server Transition with Intel® Xeon® Processor E3 Family A Smart Investment for Small Businesses Get more computing power when you need it with performance that adapts to spikes in your workload Replacing 4+ year old desktop processor-based servers with Intel ® Xeon ® processor E3-1200 Up to 5.9 times better performance 3 Up to 6.5x more energy efficient 3 Copyright © 2011 Intel Corporation. All rights reserved.

18 18 Help Customers Run Business Applications Faster Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. Replace Your 4+ Year Old Desktop with a Server based on the Intel ® Xeon ® Processor E3-1200 For Up to 5.9x Better Performance 3 Replace Your 4+ Year Old Desktop with a Server based on the Intel ® Xeon ® Processor E3-1200 For Up to 5.9x Better Performance 3 3 Averaged normalized performance of three SMB workloads (e-mail, database, and web) on a 1S server based on Intel® Xeon® processor E3-1240 is up to 495% better than a desktop-based server using Intel® Core™ 2 Duo Processor E6400 based on the results of a study conducted by Principled Technologies. Source: For configuration details and full report, please see back up and http://www.principledtechnologies.com/clients/reports/Intel/E3- 1240_SMB_Performance.pdf..http://www.principledtechnologies.com/clients/reports/Intel/E3- 1240_SMB_Performance.pdf Up to 5.9X Better Performance 3 Up to 5.9X Better Performance 3 Average Normalized Performance of Three SMB Workloads (e-mail, database, web)

19 19 Performance Boost When You Need It Power Savings During Off-peak Hours Max Core Speed: 3.5 GHz Max Core Speed: 3.9 GHz At night, enjoy power efficiency and cost savings with Intel ® Intelligent Power Technology ^^ During the day, Intel ® Turbo Boost Technology 2.0 ^ delivers an even greater burst of speed automatically when your server needs it Copyright © 2011 Intel Corporation. All rights reserved. ^Requires a system with Intel® Turbo Boost Technology 2.0 capability. Consult your PC manufacturer. For more information, visit http://www.intel.com/technology/turboboosthttp://www.intel.com/technology/turboboost ^^This is a processor based feature of the Intel Intelligent Power Technology available on the Intel® Xeon® E3-1200 Processor Product Family

20 20 Servers Powered by Intel ® Xeon ® Processor E3-1200 Product Family and Windows Small Business Server 2011 Essentials * : Better Together ** Intel® AMT requires activation and a system with a corporate network connection, an Intel® AMT-enabled chipset, network hardware and software. For notebooks, Intel AMT may be unavailable or limited over a host OS-based VPN, when connecting wirelessly, on battery power, sleeping, hibernating or powered off. Results dependent upon hardware, setup & configuration. For more information, visit http://www.intel.com/technology/platform-technology/intel-amt http://www.intel.com/technology/platform-technology/intel-amt ^Intel ® AES-NI requires a computer system with an AES-NI enabled processor, as well as non-Intel software to execute the instructions in the correct sequences *Other names and brands may be claimed as the property of others. Accelerate Your Business Protect Your Business Make a Smart Investment Accelerate Your Business Protect Your Business Make a Smart Investment Up to 30% performance improvement over previous generation servers 9 Flexible management with Intel ® Active Management Technology ** Strong data security with Intel ® Advanced Encryption Standard New Instructions (AES-NI) ^ Protect your data with Intel ® Rapid Storage Technology Familiar Windows-based experience makes server OS easy to use Real-time view of PCs and server from a single administrative console Access to your data from any computer in the network Automatic local backup and restore of your server and clients Intel and Microsoft Deliver a Robust and Reliable End-to-End Solution Copyright © 2011 Intel Corporation. All rights reserved.

21 21 Recommend the Right Intel® Xeon® Processor-based Server for Your Customer’s Needs Intel ® Xeon ® - 5600 (Intel ® 5520 chipset) Two Sockets Server Refresh Intelligent Performance Automated Energy Efficiency Flexible Virtualization Server Refresh Intelligent Performance Automated Energy Efficiency Flexible Virtualization Copyright © 2011 Intel Corporation. All rights reserved.

22 22 Server Refresh with Intel® Xeon® 5600 Series Next Generation of Intelligent Server Processors Intelligently adjusts server performance according to your application needs Best choice for virtualization and business-critical applications Peak Demand Automatically uses less energy as it powers more performance. Brilliant. Low Usage Refreshing your 4+ year old server(s) with the Intel ® Xeon ® Processor 5600 series Up to 95% lower energy costs 6 Up to 15x faster 5 Copyright © 2011 Intel Corporation. All rights reserved.

23 23 Top Reasons SMBs Implement Virtualization Small and medium businesses are rapidly adopting virtualization and achieving significant improvement in a number of areas. Consolidation of old and new systems Improve data back-up and protection Application availability & uptime Maximize IT efficiencies Consolidation of old and new systems Improve data back-up and protection Application availability & uptime Maximize IT efficiencies Source: The Benefits of Virtualization for Small and Medium Businesses Whitepaper. VMWare. www.vmware.com/files/pdf/VMware-SMB-Survey.pdfwww.vmware.com/files/pdf/VMware-SMB-Survey.pdf Copyright © 2011 Intel Corporation. All rights reserved. Learn how Intel® Xeon® processor-based servers are ideal platforms for virtualization: www.intel.com/technology/virtualization www.intel.com/technology/virtualization Learn how Intel® Xeon® processor-based servers are ideal platforms for virtualization: www.intel.com/technology/virtualization www.intel.com/technology/virtualization

24 24 Cost Efficiency Employee Productivity Data and System Security Business Growth Automated memory error correction and other proven server technologies for maximum reliability and uptime Centralized system to house shared data and applications for better collaboration and remote access Exceptional performance per dollar with energy efficiency to keep power bills and space requirements low High performance solutions with headroom to support more customers and more data Summary Intel® Xeon® processor -based servers are the best choice for your customer’s business Copyright © 2011 Intel Corporation. All rights reserved.

25 25 Thank You for Choosing Intel! Learn More: www.intel.com/xeon

26 26 Legal Information 1Cost figures based on system configurations from www.newegg.com as of October 2010 and estimated retail costs of Intel® Server Products available April 2011. Reflects standard components of each system, however systems and pricing may vary. Cost of desktop is based on an Intel® Core™ i5-750 processor-based CPU (2.66 GHz, no Intel® Hyperthreading Technology) and Intel® Desktop Board DP55WG. Server configuration based on an Intel® Xeon® processor E3-1240 CPU (3.30GHz, Intel® Hyperthreading Technology)www.newegg.com 2The Benefits of Virtualization for Small and Medium Businesses Whitepaper. VMWare. (Page 6) www.vmware.com/files/pdf/VMware-SMB- Survey.pdfwww.vmware.com/files/pdf/VMware-SMB- Survey.pdf 3Averaged normalized performance and performance/watt of three SMB workloads (e-mail, database, and web) on a 1S server based on Intel® Xeon® processor E3-1240 is up to 5.9x better and up to 6.5x more energy-efficient than a desktop-based server using Intel® Core™ 2 Duo Processor E6400 based on the results of a study conducted by Principled Technologies. For more information, visit: http://www.principledtechnologies.com/clients/reports/Intel/E3-1240_SMB_Performance.pdf. http://www.principledtechnologies.com/clients/reports/Intel/E3-1240_SMB_Performance.pdf 4Schroeder, Bianca, et. al. “DRAM Errors in the Wild: A Large-Scale Field Study.”Sigmetrics/Performance ‘09, June 15 – 19, 2009. www.cs.toronto.edu/~bianca/papers/sigmetrics09.pdf www.cs.toronto.edu/~bianca/papers/sigmetrics09.pdf 5

27 27 Legal Information 5.“Up to 15x performance per server” Disclaimer: Intel performance comparison using SPECjbb2005* business operations per second between four-year-old single-core Intel® Xeon® processor 3.8 GHz with 2M cache-based servers and one new Intel® Xeon® processor X5670-based server. Baseline platform: Intel® server platform with two 64-bit Intel Xeon processor 3.80Ghz with 2M L2 cache, 800 FSB, 8x1GB DDR2- 400memory, 1 hard drive, 1 power supply, Microsoft* Windows* Server 2003 Ent. SP1, Oracle* JRockit* build P27.4.0-windows-x86_64 run with 2 JVM instances. New platform: Intel server platform with two six-core Intel Xeon processor X5670, 2.93 GHz, 12MB L3 cache, 6.4QPI, 12 GB memory (6x2GB DDR3-1333), 1 hard drive, 1 power supply, Microsoft Windows Server 2008 64 bit SP2, Oracle JRockitbuild P28.0.0-29 run with 2 JVM instances 6.“Up to 95% lower energy costs” Disclaimer: Intel comparison replacing 15 four-year-old single-core Intel® Xeon® processor3.8 GHz with 2M cache-based servers with one new Intel® Xeon® processor X5670-based server. Costs have been estimated based on internal Intel analysis and are provided for informational purposes only. Baseline platform: Intel® server platform with two 64-bit Intel Xeon processor 3.80Ghz with 2M L2 cache, 800 FSB, 8x1GB DDR2-400memory, 1 hard drive, 1 power supply, Microsoft* Windows* Server 2003 Ent. SP1, Oracle* JRockit* build P27.4.0-windows-x86_64 run with 2 JVM instances. New platform: Intel server platform with two six-core Intel Xeon processor X5670, 2.93 GHz, 12MB L3 cache, 6.4QPI, 12 GB memory (6x2GB DDR3-1333), 1 hard drive, 1 power supply, Microsoft Windows Server 2008 64 bit SP2, Oracle JRockitbuild P28.0.0-29 run with 2 JVM instances Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel® products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information, visit www.intel.com/performance/server.www.intel.com/performance/server

28 28 Legal Information 7.16 month ROI claim estimated based on comparison between 1S 4-core Intel® Xeon® Processor X3230 and 1S Intel® Xeon® Processor E3-1280 based servers using Intel ROI Estimator tool as of Feb 2011. ROI calculation includes analysis based on performance, power, cooling, electricity rates, operating system annual license costs, server maintenance, network maintenance and estimated server costs. This assumes $0.10 per kWh, cooling costs are 1.8x the server power consumption costs, operating system license costs of $1299/year per server, annual server maintenance costs of $125 per server and annual networking costs of $15 per server, new per server cost of $2058 based on estimated list prices and estimated server utilization rates. All dollar figures are approximate.Intel ROI Estimator tool Baseline platform performance: Quad-Core Intel® Xeon® Processor X3230 platform: Acer* Altos* G330Mk2 using Intel Xeon processor X3230 (2.66 GHz, 8 MB L2 cache, 1066 MHz bus), 8 GB (4x 2GB DDR2-800), 64-bit SuSE* LINUX Enterprise Server 10, Intel® C++ Complier Compiler for LINUX* version 10.1. Source: http://www.spec.org/cpu2006/results/res2007q4/cpu2006-20071203-02759.html. Score: SPECint_rate_base2006 (score 55.1)http://www.spec.org/cpu2006/results/res2007q4/cpu2006-20071203-02759.html Baseline platform: Intel® Xeon® Processor X3230 platform based on Intel estimates Feb 2011. Intel® Xeon® Processor E3-1280 system power based on New platform performance: Intel® CRB board codenamed “Hermosa Beach” with one Intel® Xeon® Processor E3-1280 (Quad-Core, 3.5GHz, 8MB L3 cache), EIST Enabled, Turbo Boost Enabled, Hyper-Threading Enabled, 8GB memory (2x 4GB Dual-Rank DDR3-1333 unbuffered ECC), 80 GB SATA 7200RPM HDD, SuSE* Linux Enterprise Server 11 SP 1 for x86_64. Source: Intel internal testing as of Dec 2010. Score: SPECint_rate_base2006 (score 148). New platform power: Intel® CRB board codenamed “Hermosa Beach” with one Intel® Xeon ® Processor E3-1280 (Quad-Core, 3.5GHz, 8MB L3 cache), Turbo Boost Disabled, Hyper-Threading Enabled, Hardware Prefetcher Disabled, Adjacent Cache Line Prefetcher Disabled, C3 Enabled, C6 Enabled, 8GB memory (2x 4GB DDR3-1333 Unbuffered ECC), 64GB SATA SSD, Windows Server2008R2. IBM J9 VM (build 2.4, JRE 1.6.0 IBM J9 2.4 Windows Server 2008 amd64-64 jvmwa6460sr6-20090923_42924 (JIT enabled, AOT enabled), Source: Intel internal testing as of Dec. 2010. SPECpower_ssj2008 score: 2988, power @100%: 111, power @active idle: 26.4. Performance: Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.

29 29 8.Requires a system with Intel® Turbo Boost Technology 2.0 capability. Consult your PC manufacturer. For more information, visit http://www.intel.com/technology/turboboost http://www.intel.com/technology/turboboost Configuration: Intel ® pre-production customer reference board “Hermosa Beach” with one Intel® Xeon® Processor E3-1280 (Quad-Core, 3.5GHz, 8MB L3 cache), Turbo Boost Disabled, Hyper-Threading Enabled, Hardware Prefetcher Disabled, Adjacent Cache Line Prefetcher Disabled, C3 Enabled, C6 Enabled, 8GB memory (2x 4GB DDR3-1333 Unbuffered ECC), 64GB SATA SSD, Windows Server2008R2. IBM J9 VM (build 2.4, JRE 1.6.0 IBM J9 2.4 Windows Server 2008 amd64-64 jvmwa6460sr6-20090923_42924 (JIT enabled, AOT enabled), SPECpower_ssj2008 benchmark with idle power of 26.4W and peak power of 111W at 100% load. 9.Configuration details for “Up to 30% better performance” comparison to Intel® Xeon® 3400 Series: Benchmark: SPECpower_ssj2008 Baseline Configuration and Score on Benchmark: four Intel® Xeon® Processor X3480 (Quad-Core, 3.1 GHz, 8MB L3 cache), represents the best published result as of 20 Oct. 2010. Score: SPECpower_ssj2008 (score 2513), http://www.spec.org/power_ssj2008/results/res2010q4/power_ssj2008-20101116-00316.html http://www.spec.org/power_ssj2008/results/res2010q4/power_ssj2008-20101116-00316.html New Configuration and Score on Benchmark: Intel® CRB board codenamed “Hermosa Beach” with one Intel® Xeon® Processor codenamed “Sandy Bridge-H2” (Quad-Core, 3.5GHz, 8MB L3 cache), EIST Enabled, Turbo Boost Disabled, Hyper-Threading Enabled, Hardware Prefetcher disabled, Adjacent Cache line Prefetcher disabled, 8GB memory (2x 4GB Dual-Rank DDR3-1333 unbuffered ECC), 64 GB SSD, Windows Server2008 R2. Source: Intel internal testing as of Dec 2010. Score: 2917 ssj_ops/watt Benchmark: SPECint_rate_base2006 and SPECfp_base_rate2006 on Linux Baseline Configuration and Score on Benchmark: Dell PowerEdge T105 with one Quad-Core AMD Opteron processor 1356 (2.3GHz, 2MB L3 cache), 8 GB (4 x 2GB 800 MHz DDR2), 2 x 250GB SATA, 7200 RPM (RAID-0), SUSE Linux Enterprise Server 10 (x86_64) SP1, Kernel 2.6.16.46- 0.12-smp OS. Source: Published results as of June 2008. A rate base score of (44.3) for SPECint_rate_base2006 and a rate base score of (44) for SPECfp_rate_base2006, New Configuration and Score on Benchmark: four Intel® Xeon® Processor X3480 (Quad-Core, 3.1 GHz, 8MB L3 cache), represents the best published results as of 20 August 2010. Score: SPECint_rate_base2006 (score 123), http://www.spec.org/cpu2006/results/res2010q3/cpu2006-20100716-12439.html; http://www.spec.org/cpu2006/results/res2010q3/cpu2006-20100716-12439.html Legal Information

30 30 9. Configuration details for “Up to 30% better performance” comparison to Intel® Xeon® 3400 Series: SPECfp_rate_base2006 (score 89.4), http://www.spec.org/cpu2006/results/res2010q3/cpu2006-20100716-12415.html.http://www.spec.org/cpu2006/results/res2010q3/cpu2006-20100716-12415.html New Configuration and Score on Benchmark : Intel® CRB board codenamed “Hermosa Beach” with one Intel® Xeon® Processor codenamed “Sandy Bridge-H2” (Quad-Core, 3.5GHz, 8MB L3 cache), EIST Enabled, Turbo Boost Enabled, Hyper-Threading Enabled, 8GB memory (2x 4GB Dual-Rank DDR3-1333 unbuffered ECC), 80 GB SATA 7200RPM HDD, SuSE* Linux Enterprise Server 11 SP 1 for x86_64. Source: Intel internal testing as of Dec 2010. Score: SPECint_rate_base2006 (score 148), SPECint_base2006 (score 39.8), SPECint2006 (score 43), SPECint_rate2006 (score 153.7), SPECfp_rate_base2006 (score 108), SPECfp_base2006 (score 46.6) SPECfp2006 ( score 47.9). SPECfp_rate2006 (score 111.7) Benchmark: - SPECjvm2008 Version 1.0 Baseline Configuration and Score on Benchmark: AMD* Suzuka processor 1389 (2.9 GHz, 6MB L3 cache), PowerNow! Enabled, Fan Speed Control: Server Mode, 8GB memory (4x2GB DDR2-800), 150GB SATA 10000RPM HDD, Red Hat Enterprise Linux 5.3 (kernel: 2.6.18-128.el5) OS. Source: Intel internal testing as of Sep 2009. SPECjvm2008 base score: 95.5 ops/min. Baseline Configuration and Score on Benchmark:- Intel® S3420GP board with one Intel® Xeon® Processor X3480 (Quad-Core, 3.06GHz, 8MB L3 cache), EIST Enabled, Turbo Boost Enabled, Hyper-Threading Enabled, 8GB memory (4x 2GB DDR3-1333 REG ECC), 150GB SATA 10kPM HDD, Red Hat Enterprise Linux 5.5 OS. Sun Hotspot Build 1.6.0_20-b02 JVM. Source: Intel internal testing as of May 2010. SPECjvm2008 base score: 147.16 ops/min New Configuration and Score on Benchmark:- Intel® CRB board codenamed “Hermosa Beach” with one Intel® Processor codename “Sandy Bridge-H2” (Quad-Core, 3.5GHz, 8MB L3 cache), EIST Enabled, Turbo Boost Enabled, Hyper-Threading Enabled, 8GB memory (2x 4GB DDR3-1333 Unbuffered ECC), 80GB SATA 7200RPM HDD, Red Hat* Enterprise Linux Server 5.5 for x86_64. Source: Intel internal testing as of Dec 2010. Base score: 190.69 bops/min. Legal Information

31 31 Legal Information 10.Performance Disclaimers: 2005: Intel® Xeon® 3.8GHz- http://www.spec.org/cpu2006/results/res2006q3/cpu2006-20060513-00027.html 2006: Intel Xeon 5160- http://www.spec.org/cpu2006/results/res2007q3/cpu2006-20070803-01638.html 2007: Intel Xeon X5365- http://www.spec.org/cpu2006/results/res2007q4/cpu2006-20071203-02764.html 2008: Intel Xeon X5470- http://www.spec.org/cpu2006/results/res2008q3/cpu2006-20080901-05156.html 2009: Intel Xeon X5570- http://www.spec.org/cpu2006/results/res2009q2/cpu2006-20090316-06710.html 2010: Source: Intel Xeon X5670: Intel® W3EB1 SDP with two Six-Core Intel® Xeon® processor X5670 (2.93GHz, 12MB L3 Cache, 6.4GT/s QPI, B0 stepping, 95W TDP, HT enabled, Turbo enabled, EIST enabled, C1E enabled), BIOS version 1/7/2010, 24GB (6x4GB DDR3-1333 ECC RDIMM) Memory, Microsoft* Windows 7 Enterprise x64 Edition OS. Source: Intel internal testing as of January 2010. Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance.


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