1. Paula Scher Born 1948 Washington DC
Studied at the Tyler School of Art in Philadelphia, Pennsylvania
Doctor of Fine Arts - Corcoran College of Art and Design - DC

2. Magazine Art Direction Time Inc. Koppel and Scher Design Firm
CBS Records ’s
Atlantic Records
Magazine Art Direction
Time Inc.
Koppel and Scher Design Firm
Pentagram design consultancy
New York
1976
Paula acted as art director for the first album by Boston

3. Herbert Matter 1932
Swatch Watch poster
1985

4. Book Jacket Covers

5. 1995 New York Shakespeare Festival poster
Public Theatre
“The Public Theatre Identity was based on being extremely loud, visible, and urban.”
“…the first American Shakespeare posters.”

6. Poster for Bring in ‘da Noise
Bring in ‘da Funk
1995
Designed to be seen
throughout all the streets of
New York City
Type was made to look like noise as well as reflecting the visual style of poster snips
Sniping - the act of plastering the poster on New York City construction barricades.

7. Citibank was shortened to “citi” to compete with other logo brands
1998

8. Type as image Toulouse Lautrec 1893
Typography is used as an illustration for the dancing figure
2001

9. “If I don’t get in the first crack, I get it in the second, and if I don’t get it in the second I almost never get it….” “…I’ve never been a refiner. My best work are kind of big bold strokes that (come) very quickly…”
“That’s the thing that I kind of live for…you know like there’s this one moment where you figure it out, and you get it, and you think it’s going to be the best thing you ever did. And it’s really exciting…”
Paula Scher

10. New Jersey Performing Arts Center exterior
2000
Cathedral House

11. The Duke
42nd Street Studios

12. auditorium seats

13. Painted maps
Escape from the business world
6 months to complete