1. Argument Unit – Business Letter – Brochure

2. Argument Argument: a main idea, often called a “claim” or “thesis statement,” backed up with evidence that supports the idea. Do not stop with having a point. You have to back up your point with evidence.

3. Persuasion Persuasion: T he action of persuading someone to do or believe something. Uses emotions more than facts / evidence.

4. http://www.youtube.com/ watch?v=vtP-S9OS0o0 http://www.youtube.com/ watch?v=NXJE8UGtjmI Allstate

5. http://www.youtube.com/ watch?v=GQ4K-TZXt7E http://www.youtube.com/ watch?v=7RyaeTe1W_E Doritos and Direct T V

6. You Tube Commercials http://www.youtube.com/watch?v=Yz4u8XX UgxA http://www.youtube.com/watch?v=Yz4u8XX UgxA http://www.youtube.com/watch?v=y3bqbJd uK2w http://www.youtube.com/watch?v=y3bqbJd uK2w http://www.youtube.com/watch?v=7NNiXl9 yTuU http://www.youtube.com/watch?v=7NNiXl9 yTuU http://www.youtube.com/watch?v=Hh8hS8u SoJs http://www.youtube.com/watch?v=Hh8hS8u SoJs Chips Ahoy, Applebee’s, E*Trade

7. Persuasion Audience? http://www.youtube.com/watch?v=jXlxI0_XhT0 http://www.youtube.com/watch?v=c8kOeV56-kc Dr. Pepper 10, Subaru

8. Writing: Writing Paragraph = Communicating an idea and explaining it. Why do you write an email = ? Why do you send a text message = ? Who is your audience? Does your audience determine how/what you write?

9. Friendly Letter Dear Aunt Mabel, How was your trip to California? Blah, blah, blah. Xoxo Love ya, Maddie

10. Reasons to Write a Business Letter 1.Letter of Inquiry 2.Letter to the Editor or Public Official 3.Letter of Complaint

11. Arguments for a Business Sell an item: Price What else? Sell a service: Customer satisfaction What else?

12. 25 Main Street Winona, MN 19955 May 5, 2012 Public Relations Office Baseball Hall of Fame P.O. Box 590 Cooperstown, NY 13326 To Whom It May Concern: I am writing to request information about tours and special events at the museum this summer. My family and I will spending the week of July 1-7 in Cooperstown and plan to spend at least one day at the museum. I would also appreciate information about your hours and admission fees, especially any discounts available to families. Please send, as soon as possible, any brochure and schedules that may help us plan our trip. Sincerely, Barb Gunderson

13. 25 Main Street Your house number and street address Winona, MN 19955 Meridian, ID 83646 May 5, 2012 Date: May 8, 2013 Public Relations Office Their address Baseball Hall of Fame P.O. Box 590 Cooperstown, NY 13326 To Whom It May Concern: I am writing to request information about tours and special events at the museum this summer. My family and I will spending the week of July 1-7 in Cooperstown and plan to spend at least one day at the museum. COMPLIMENT THEM. WHY DO YOU LIKE THEM? State EVIDENCE. I would also appreciate information about your hours and admission fees, especially any discounts available to families. Please send, as soon as possible, any brochure and schedules that may help us plan our trip. ASK FOR “SOMETHING THAT REPRESENTS THEM.” Then you can ask for something specific after that. (Autograph). Sincerely, Barb Gunderson

14. 25 Main Street Winona, MN 1995 May 5, 2012 Public Relations Office Baseball Hall of Fame P.O. Box 590 Cooperstown, NY 13326

15. To Whom It May Concern: I am writing to request information about tours and special events at the museum this summer. My family and I will spending the week of July 1-7 in Cooperstown and plan to spend at least one day at the museum. I would also appreciate information about your hours and admission fees, especially any discounts available to families. Please send, as soon as possible, any brochures and schedules that may help us plan our trip. Sincerely, Barb Gunderson

16. Your Name Your Home Address City, State Zip Code Person’s Name Street Number and Street Name City, State Zip Code

17. Joe Schmoe 33 Ellory Ln. Meridian, ID 83646 Donald Trump 100 Maple Rd. Anytown, NY 12345

18. You tube commercials. Click, make full screen, close so not to see any outside ads. If link doesn’t work in powerpoint, go to view normal, then click current slide again, then click link.