1. Efrat Gommeh Instructor: Michal Eitan June 2008 The Design Management Program, M.Des, Bezalel Academy Of Art and Design Durapack Packaging Waste Reduction Scheme

2. Durapack Recommendation Conclusions Technical Assessment Logistic Assessment Financial Assessment Ecological Assessment Design Durapack Scheme Synthetic Paper Cradle to Cradle Existing Initiatives Background Working Scheme Suggested Alternatives

3. working scheme Semester ASemester B Theoretical research about municipal solid waste reduction. Focusing on waste reduction scheme of primary and secondary packages. Different ideas for waste reduction initiatives; Focusing on one of them. Developing the idea into a scheme; Analyzing the different aspects of the suggested scheme. Meeting

4. Background Municipal Solid Waste - one of the major problems of Israel, as a modern society. Cardboard packages – a significant part of the problem. MSW in Israel – 4.5 million tone / year (2002) Other 4% Metal 4% Trimmings 4% Glass 2% Plastic 34% Organic material, trimmings, diapers 22% Cardboard and paper 29% (1.3 million tone / year)

5. Existing Initiatives

6. Suggested Alternatives 213

8. Cradle to Cradle

9. Synthetic Paper Durapack packaging

10. 14.5.2008 Durapack Scheme Manufacturing “Durapack” Transporting to the product producing plant Manufacturing product; printing dynamic data Packaging product; exposing dynamic data Transporting to the retailer Purchasing the product without the package Sorting the packages Collecting empty packages Transporting empty packages to the product producing plant Transporting frayed packages to the recycling plant Transporting raw material to the “Durapack” manufacturer

11. 370 thousand tone / year35 thousand tone / year15 thousand tone / year

14. Design Keeping the purposes of the original package Suitable for an automatic process “Cradle to Cradle” certificated Weight and volume compared to the original package Exposing dynamic data The consumer will be encouraged to leave the package in the place of purchase Transporting as a flat unit

15. Ecological Assessment 1 tone of “Durapack” package Air pollution; Enhancing roads overflow; Increasing car accidents risk Air pollution, sewage and waste from the manufacturing stage ++ Air pollution, sewage and waste from the recycling stage

16. 1 tone of cardboard package ++ Air pollution, land and underground water degradation from the land filling stage Air pollution; Enhancing roads overflow; Increasing car accidents risk Air pollution, sewage and waste from the manufacturing stage

17. ? 1 tone of “Durapack” package 1 tone of cardboard package < = > Durapack sceme

18. Financial Assessment + Teaching the consumers the “Durapack” concept Transporting the empty and the recycled packages Cost’s difference of raw material; sorting and collecting empty packages; Recycling Marketing Transporting PackagingProduct Manufacturing of new cardboard packages - Product cost

19. Existing product Durapack Perception of the products as eco-friendly Regulations Governmental incentives ProductPackaging Transporting Marketing

20. 5 Logistic Assessment 14.5.2008 Collecting empty packages 12 Sorting the packages 3 4

21. Technical Assessment Is the process of recycling “Durapack” suitable for Israel? ? Sorting “Durapack” packages and re-packaging new products – an automatic process? ? Collecting the waste during production should be done strictly, because of the high costs of the raw material. ! The rate of the frayed packages could be higher than expected. ! Is glue may be used? ? Is 240 g/m² synthetic paper rigid enough for carrying the products? ?

22. Recommendation Filling the necessary data. Additional meetings. VS Durapack schemeNo secondary packaging

23. Conclusions The final conclusions might determine “Durapack” as an unfeasible scheme for waste reduction of secondary cardboard packaging. Nevertheless –

24. “It is difficult to say what is impossible, for the dream of yesterday is the hope of today and the reality of tomorrow.” - Robert H. Goddard

25. Thank you for listening. Thanks to Michal Eitan and Dr. Roni Lev for consulting and helping.