1. Advertising With A Musical Touch Avijit Chatterjee achatter_us@yahoo.com

2. First a Chart of the Arch Rivals Buffett took 7% stake Nooyi appointed CEO

3. Prestigious 1,000 Crore Club Coca Cola – Maaza – Thums-Up – Sprite – Fanta – Limca – Kinley – Coke Pepsico – Pepsi Cola – 7Up – Mirinda – Slice – Lay’s – Mountain Dew – Kurkure

4. Music in Advertising “The entertainment aspect of music helps making an advertisement more appealing” -David Huron, Music in Advertising, 1989 “The use of popular music in advertising represents one of the most pervasive mergers of cultural and commercial objectives in the modern age” – Dr. Bethany Klein, University of Leeds, UK, As Heard on TV: Popular Music in Advertising, 2009

5. Music Icons for Pepsi

6. Coke Studio Started in Brazil in 2007 in concert style Started in Pakistan (2008) and India (2011) in closed studio format Musicians from different genres jam together 1-hour duration and plays in MTV Coke Studio Pakistan – Produced by Rohail & Umber Hyatt (Vital Signs) Coke Studio India – Produced by Samar Khan (Red Chillies) – Music directed by Leslie Lewis (Colonial Cousins)

7. Coke Studio started a new Rivalry Folks say Pakistan Coke Studio music is richer – I’ll let you be the judge! Off to the Music …..