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The word Pepsi comes from the Greek word "pepse”, which is a medical term, describing digestion and the food dissolving process within one's stomach.

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Presentation on theme: "The word Pepsi comes from the Greek word "pepse”, which is a medical term, describing digestion and the food dissolving process within one's stomach."— Presentation transcript:

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2 The word Pepsi comes from the Greek word "pepse”, which is a medical term, describing digestion and the food dissolving process within one's stomach.

3  Founder was North carolina in  Introduced named as Brad drink.  Peps and kola nuts use for preparation

4 In 1985 A Proposal With R.P Goenka Group Was Rejected By Govt. PepsiCo Came to India In Revenue- $65 Billon It Distributed More Then 200 Countries 37 Beverage Plant And 3 Food Plant

5 CEO-(India food)- Praveen Someshwar CEO (India beverages)- Goutam Mukkavilli CHAIRMAN-(PepsiCo india region)- Manu Anand

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7 PEPSICO food Beverage s (Frito-Lay ) KURKURE LAY’S LEHAR NAMKEEN QUAKER OATS UNCLE CHIPPS ALIVA PEPSI 7UP MOUNTAIN DEW NIMBOOZ SLICE TROPICANA MIRINDA AQUAFINA

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14 Product Line Product Category Soft DrinkSliceMirinda Refreshment DrinkPepsi7upMountain Dew NimboozDiet Pepsi Fruit JuiceTropican a Tropicana Twister Drinking WaterAquafina Sport DrinkGatorade SnacksKurkureLay’sLeher Namkeen Uncle Chips AlivaOats TeaLipton

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16  Younger Audience And Those Who Are Young At Heart Pepsi Positioned Itself As The Drink For The New Generation.

17  Point Of Parity Of PepsiCo Is Producing Soft Drink, Refreshment Drinks And Drinking Water  Point Of Difference Of PepsiCo Is Producing Snacks Item,Juice And Oats

18 In 2011, The Retail Carbonated Drinks Market In India Was Worth Rs 63.4 Billion 1.8 Billion Litres In Volume.  Pepsi Topped The Market Share List With A 15.6 Per Cent Share,  7up Was Placed In The Sixth Position With A Market Share Of 5.5 Per Cent.

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