Younger Audience And Those Who Are Young At Heart Pepsi Positioned Itself As The Drink For The New Generation.
Point Of Parity Of PepsiCo Is Producing Soft Drink, Refreshment Drinks And Drinking Water Point Of Difference Of PepsiCo Is Producing Snacks Item,Juice And Oats
In 2011, The Retail Carbonated Drinks Market In India Was Worth Rs 63.4 Billion 1.8 Billion Litres In Volume. Pepsi Topped The Market Share List With A 15.6 Per Cent Share, 7up Was Placed In The Sixth Position With A Market Share Of 5.5 Per Cent.
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