1. Case Study by Shersy Benson
Alex’s Lemonade Stand
Case Study by Shersy Benson

2. Mission Statement
To raise money and awareness of childhood cancer causes, primarily research into new treatments and cures.To encourage and educate others, especially children, to raise money for childhood cancer by holding their own Alex's Lemonade Stands.To expedite the process of finding new cures and bringing them to children with cancer now.
1 in every 330 children is diagnosed with cancer -

3. Annual Budget 2008-2009 Annual Revenue & Expenses
Fiscal Year Starting: June 1, 2008
Fiscal Year Ending: June 1, 2009
Revenue Total Revenue $6,790,666
Expenses Total Expenses $5,388,996

4. Medical Research Budget: $5,000,000 Population Served:
Children and Youth (infants - 19 years.)
To fund the top childhood cancer research projects. One area that ALSF especially likes is seed funding so that our money can be leveraged into larger funding using the preliminary data generated from our funding. Another area of interest is to fund infrastructure in clinical trial programs so that the sickest children can get the treatments they need quicker.
We have many examples of success including researchers that have been able to leverage our seed funding into funding as much as 10 times our funding level. We have also seen examples of children getting enrolled in needed clinical trials quicker.

5. Technology- for the cure AND for the nonprofit
Utilized to track and maintain thousands of records, donations, volunteers and fundraisers

6. Fundraising Pages

7. Social Networking Platforms

8. Database Management System

9. Business Processes
How does it work?

10. Grassroots outreach

11. Volunteer Utilization (27k annually- over 100k total)

12. Streamlined high-touch campaigns
High-touch means the amount of times you connect and interact with a donor or volunteer. They more you interact, the more likely you are to have increased participation and increased donations
Streamlining the process allows a much larger reach than what was available just a few years ago

13. Fundraising Ideas

14. Just like Alex, you can hold your own lemonade stand…

15. Or sell your old stuff, if that is your plan!
Yard Sale

16. Collecting change is quite simple too…

17. Or share Alex’s story while celebrating you!

18. Run, bike or swim for the cure…

19. Or make your special day mean even more!

20. Cookies, brownies and cupcakes are always a hit…

21. Or set an online goal and fundraise for it!

22. Whether you choose from this list or have your own idea in mind…

23. You are helping us
fight childhood cancer,
one cup at a time!

24. Family ties from the beginning
Management Decisions
Family ties from the beginning

25. Executive Directors Liz & Jay Scott, Alex’s parents
They utilized their own connections and resources to build the nationwide organization

26. Strengths, Weaknesses, Opportunities, & Threats
SWOT Analysis
Strengths, Weaknesses, Opportunities, & Threats

27. Strengths & Opportunities
Cause is universally liked
Compelling needs
High-tech for younger generations
Streamlining inclusiveness
interactive
Partnering with major fads (ex: Twilight)
New technology
Outreach to all children’s hospitals

28. Weaknesses & Threats Brand recognition Everything is digital
Low revenue per fundraising event
Need many people to keep data management accurate and monitored
67 medical research nonprofits
168 Children’s nonprofits
No old-fashioned ways to give
Freedom and individualizing of campaigns
The cure (Best reason to close)

29. Business Solutions
Continue the momentum

30. Solutions for the future
“Text to donate” signs provided for lemonade stands
Implement automated editing and censorship on personal web pages
Automated merchandise sales and shipment
Integrated and automated donor/ data management system
Skype/ Live cam lemonade stand for video files/media

31. Conclusion
Nonprofit Overview Business Process Technology Management Decisions SWOT analysis

32. Questions
??????

33. Why use high touch campaigns?

34. What is the best method to organize data for this nonprofit?

35. References www.guidestar.org www.Alexlemonadestand.org
IRS , 2009, 2019
Business Process Management Journal
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