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Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort Jeff Patrick – Founder,

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Presentation on theme: "Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort Jeff Patrick – Founder,"— Presentation transcript:

1 Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort Jeff Patrick – Founder, Common Knowledge

2 Presenters Jeff Patrick Founder Common Aaron Biddar VP Sales & Marketing ThePort

3 ThePort Overview Social Media Solutions provider focused on nonprofit organizations Based in Atlanta Social networking veterans 100+ active communities Partnerships with leading constituent- management systems

4 The Company We Keep

5 Solutions for nonprofits Increase Advocacy Boost Online Donations Build Thought Leadership

6 Agenda Why Social Media? CARE Introduction Facilitating Donations and Advocacy Behind the Scenes Integration Q&A

7 Changing Landscape Acquisition & awareness Membership experience Monthly chapter meetings Annual events Books and magazines Continuous online interaction Fundraising events online Creating awareness with pledges Not that long ago… Today

8 Social Media Social media creates a dynamic community that brings together constituents to deliver on your mission.

9 Boost Online Fundraising with Active Donors Goal

10 Social Media Connects Donors & Creates Advocates

11 It all leads to an active community

12 Agenda Why Social Media? CARE Introduction Facilitating Donations and Advocacy Behind the Scenes Integration Q&A

13 CARE Example

14 Agenda Why Social Media? CARE Introduction Facilitating Donations and Advocacy Behind the Scenes Integration Q&A

15 Sierra Club ThePort and Common Knowledge built two communities for Sierra Club

16 Ways to connect Connect

17 Actions

18 Pledges

19 Recipes

20 Connect – Student Coalition Connect

21 Arthritis Foundation

22 Arthritis - Sponsorship

23 Modules Community Content

24 Extending Community Content

25 LMT Tracker & Widget

26 Social Networking Widget

27 LMT Widget creates action and advocacy

28 LMT Widget can be shared in any social network

29 Easily share content Invite the rest of the world to take action.

30 UCC Community

31 Donate Fundraising integration within online community

32 UCC Groups

33 CARE – Promoting Advocacy

34 Agenda Why Social Media? CARE Introduction Facilitating Donations and Advocacy Behind the Scenes Integration Q&A

35 Leverage intelligence to empower development

36 Integration Partners

37 Data Integration Community member activity tracked in your member- management database Encourage community members to take action, become involved Anyone that fills out a registration or comment form can be added to database Single Sign On ThePort Shares Data

38 Constituent-Management Integration

39 Database & Profile

40 Community & Database

41 Customer Successes ACHE (American College of Healthcare Executives) – Goals: Wanted to develop and launch a unique online exam community that would help healthcare executives prepare for the Board of Governors Examination in Healthcare Management. – Why ThePort: Chose ThePort to integrate social media tools for knowledge sharing, real-time study groups and open-topic discussion – Results: ACHE now offers its affiliates a dynamic, energized web presence with a clear focus on learning and service to members, enabling it to retain a wider, more active and enthusiastic base

42 Customer Successes Buffini & Company – Goals: Leverage philosophy that networking is everything – train real estate agents to utilize online networking to connect with a wider variety of like-minded individuals and break down the constraints of geography – Why ThePort: Saw the power and flexibility of ThePort platform to harness their unique look and feel and make their vision a reality – Results: Within three days of launching, the Buffini community easily rose above 2,000 users, and has continued to grow exponential. Now more than 6,000 members!

43 Customer Successes RFMA (Restaurant Facility Management Association) – Goals: Help restaurant professionals share best practices to improve effectiveness and value; Provide a community for interactions between members and restaurant product and service vendors – Why ThePort: RFMA has a staff of only two – wanted a platform with simple-to-use and robust community-management tools – Results: Launched in January 2009 – 1/6 of all members already active (as of mid-March 2009)

44 Customer Successes CARE – Goals: Increase Member Interactions and Engagement: Increase Support of CARE Cause – Why ThePort: CARE selected ThePort because its leadership recognized that ThePorts social media suite furnished the most comprehensive Web 2.0 platform and the broadest functionality to keep pace with CAREs growing needs. – Results: Thousands of engaged members, message reaching thousands more, increased fundraising – 3,800 Members

45 Agenda Why Social Media? CARE Introduction Facilitating Donations and Advocacy Behind the Scenes Integration Q&A

46 Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort Jeff Patrick – Founder, Common Knowledge


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