1. IT as a Utility (ITaaU) Personal propensity profile for risk: me and my digital aura P 3 fR Steve Brewer, Jeremy Frey (University of Southampton) PRIVACY, IDENTITY AND PERSONAL DATA DAY PIPDD 3 April, 2014

2. IT as a Utility funded under Research Council UK's Digital Economy theme The Digital Economy vision is of the transformational impact of digital technologies on all aspects of life.

3. Smart people living in smart connected cities: What is the digital economy? Utopia or dystopia? Connected communities: surveillance or care? Data is the commodity underpinning the digital economy

4. If data is the key commodity of the digital economy then what is the competency of the data? provenance and usability ? Unite researchers, service providers and policy makers Businesses and consumers are using on- demand services Provision, uptake and usability of apps and services Champion simple, usable and safe IT perceived barriers that inhibit users?

5. opportunities for career development, sectoral knowledge transfer and access to short term skills for project development The ITaaU method: Workshops, newsletters, pilot projects and secondments

6. Designers as multidisciplinary communicators

7. Measuring risk appetite How do we capture our appetite for risk? Goal for user is “feeling good!” Van Der Graaf – http://smit.vub.ac.be/person/75/Shenja__van_der_Graaf 3D Information Assurance model: Richardson – (http://eprints.soton.ac.uk/355926/1.hasCoversheetVersion/Richardson.pdf) Trust/risk models combined with design framework the future

8. Join the ITaaU Network+ Web: www.itutility.ac.ukwww.itutility.ac.uk Mailing list: http://jiscmail.ac.uk/itutilityhttp://jiscmail.ac.uk/itutility Hashtag #itaaun Twitter: SteveITaaU Facebook page: http://www.facebook.com/ITutilityNetworkhttp://www.facebook.com/ITutilityNetwork Email: info@itutility.ac.ukinfo@itutility.ac.uk LinkedIn group: IT-as-Utility-Network