1. A Power Food for Heart Health

2. Oats The Science of

3. What are the recommendations of the American Heart Association? To lower total cholesterol and LDL, and to reduce the risk of heart disease, eat more soluble fiber, especially foods rich in beta- glucan. Oat products are the most common dietary source of beta-glucan.

4. Oats are heart healthy over 40 years of research over 40 clinical studies first U.S. FDA approved health claim for a food oats help lower cholesterol

5. Oats lower cholesterol  total blood cholesterol  LDL (bad) cholesterol no change or  HDL (good) cholesterol mostly due to beta-glucan

6. How does it work? beta-glucan forms gel in digestive tract absorbs cholesterol-rich bile cholesterol removed from body liver uses blood cholesterol to make more bile blood cholesterol drops

7. Harvest Crunch Oats More than  cholesterol helps reduce the risk of Diabetes natural Source of Protein, Vitamins, Minerals & Antioxidants prolonged Energy Release no added sugar, salt or additives

8. Oats and Diabetes oats are a whole grain food oats reduce both fasting and postprandial blood glucose levels oats reduce both fasting and postprandial insulin levels

9. Oats and Hunger Oats for breakfast makes overweight & normal weight people feel full longer and eat less for lunch than those who ate cornflakes or just water Geleibter et al, NASSO, 1999

10. How much Harvest Crunch Oats? consume 3/4 cup (uncooked) Express Foods’ Harvest Crunch Oats per day to help reduce blood cholesterol

11. Equivalent to 2 1/2 cups Express Foods’ Harvest Crunch ready-to-eat breakfast cereal OR 2 1/2 cups Express Foods’ Swiss-Style Muesli ready-to-eat breakfast cereal

12. Add variety to Harvest Crunch Oats Vary the topping on oats dried fruit fresh fruit ground flax seed nuts Yogurt (dahi) honey

13. Add Harvest Crunch Oats to other food use ground oat flour in chappatis, kulchas, parathas add oats to pattice, cutlets, chivda, ladoos add oats to cookies, biscuits, cakes, pies add oats to soups mix oats in dahi use oats as a topping for salads

14. Smart Heart Challenge

15. Harvest Crunch Oats Smart Heart Challenge check blood cholesterol level for 30 days, eat 3/4 cups (uncooked) Harvest Crunch oats daily encourage a low fat diet check blood cholesterol level

16. Science supports the use of Harvest Crunch Oats for a healthy heart

17. Why Express Foods’ Harvest Crunch Oats ? First quality Oats imported from the U.K. Certified GM free Conforms with all E.U. and USFDA regulations including pesticide residues it tastes great is convenient is economical

18. Quick Cooking Oats or Jumbo Oats ? health benefits are the same simply a matter of taste difference is flake size Jumbo Oats have larger flakes and more bite cooking time is a little longer for Jumbo Oats