1. How to Maximize Event Fundraising and Team Building through Social Media and Online Tools

2. LEARNING OBJECTIVES Leverage the participant center, mobile apps, and other online tools to build a team and fundraise Amplify your fundraising and teambuilding efforts through the effective use of social media Learn from top fundraisers how they leverage social media and the participant center and apply their best practices

3. WHY SOCIAL MEDIA Social Media is about connecting, creating, and communicating. We connect individuals by creating a community within the space. These communities allow users to make a connection to one another, to a cause, and to their passions. Once users have connected via social networks they can begin to communicate with one another and share important, relevant information. For Walk MS and Bike MS participants, users can connect with their friends, family and potential supporters to effectively increase awareness, inspire new members, and encourage others to donate to their walk or ride.

4. SOCIAL NETWORKING BASICS Facebook LinkedIn Twitter MS Connection Participant Center Mobile Apps

5. WHY USE ONLINE FUNDRAISING TOOLS Using online tools makes fundraising easier. And, participants who use personal pages raise more money! Bike MS — $883 v. $468 Walk MS — $473 v. $232 MuckFest — $210 v. $136

6. PARTICIPANT PAGE

7. PARTICIPANT CENTER HOMEPAGE

8. PERSONAL PAGE UPLOAD A PHOTO

9. EMAIL: ADD CONTACTS

10. EMAIL: IMPORT CONTACTS

13. EMAIL: COMPOSE MESSAGE

14. EMAIL: REVIEW MESSAGE

15. FOLLOW-UPS

16. MY PROGRESS

17. ENTER A DONATION

18. MOBILE APPS Go Mobile! The Bike, Walk and Challenge Walk MS mobile app is available for IOS and Android, and is available also in a mobile web experience. Fast, fun and easy to use; the mobile app allows registered participants to monitor and fundraise for their favorite event.

19. Fundraise with Facebook Are you on Facebook? Join Walk MS on FacebookJoin Walk MS on Facebook You can also fundraise with Facebook Our app installs in just a few seconds on your Facebook page. It allows your entire Facebook network to donate directly to you. Fundraising has never been quicker or easier. Download the Fundraising with Facebook app.

20. FUNDRAISE WITH FACEBOOK

21. FUNDRAISE WITH FACEBOOK: SCHEDULE MESSAGES

22. NATIONAL MS SOCIETY EVENT WEBSITE

23. SOCIAL MEDIA TIPS

24. PARTICIPANT CENTER GUIDE

25. BETH LELECK

26. Increase Online Donations in 3 Easy Steps! 1.Create your Personal Page in the MS Society event Participant Center 2.Simplify (shorten) your page URL for easy sharing 3.Share your page URL in an email, on Facebook, on Twitter, etc.

27. STEP 1 – Create Your Personal Page

28. STEP 2 – Shorten your page URL Use bit.ly to simplify your page web address from this: http://main.nationalmssociety.org/goto/leleck2014 to this: http://bit.ly/leleck2014

29. STEP 2 – Shorten your page URL With bit.ly you can keep track of where your page URL is getting the most traction:

30. STEP 3 – Share your page! Share across multiple channels (email, facebook, etc.) and share repeatedly!

32. Facebook – Make it Personal! Share why MS is important to you Highlight training progress Celebrate fundraising milestones Post photos from MS events

33. Facebook – Leverage MS Society Content

34. Facebook + MS Awareness Week + MSConnection.org

36. Facebook – Create a Team Page

37. Communicate important team updates and deadlines Encourage fundraising Raise awareness across the team Share Society events and team challenges

38. Facebook Team Page – EVENTS

39. How to Maximize Event Fundraising and Team Building through Social Media and Online Tools