1. Copyright © 2014 RISE. Guide for Champions and Action Teams

2. Copyright © 2014 RISE. 2 29th Dec All Champions recruited Remember to share your progress with RISE and ask any questions you may need help with! 30 th Jan – don’t forget to Connect back with the RISE SW team 8 th Dec ‘14 : KICK OFF 15 th Dec’14: RECRUIT SURVIVORS 12 th Jan ’15: GET PERSONAL 5 th Jan’15: SOCIAL MEDIA 19 th Jan ‘15: MAXIMISE YOUR POTENTIAL 2 nd Feb ’15: COMMUNICATE RESULTS

3. Copyright © 2014 RISE. 3 Your SW Champions will be your main channels to recruit ‘survivors’, to distribute emails and to spread the word of Survival Week. Your Champions will create a buzz and keep Survival Week trending Having 4 or 5 Champions will help you succeed best, however you can have as many as you like! The more you have the greater the audience for your SW emails and fundraising! You should aim to have your Champions in place by 22 nd December and raring to go. This will give you the maximum time to get your communications out through as many people as possible! Recruit your SW Champions! Who are SW Champions? How many Champions do you need? FINDING YOUR CHAMPIONS

4. Copyright © 2014 RISE. 4 Use: Social media Email Physical tools, and The provided Comms Pack Fundraising Goal : £2000 + Recruitment Goal: 150 survivors Average donation: £15/person/ week, £15 = 1 child’s month of literacy teachings! Using eye catching emails is a good way to attract attention to groups of your immediate friends and colleagues. See slide 8 for examples How to recruit SurvivorsHow many Survivors do we need? Easy ways to find survivors: Running RISE stands at community events, such as work drinks or events with your Champions Handing out leaflets and getting recruits to sign a ‘pledge sheet’ Hang posters around the office to spread the message Physical Tools Facebook, Twitter and your internal social media sites - Creating trends to nominate friends to take part is great way to spread the buzz. Lets encourage the Survivors to share what they are giving up and why! See slide 7 for examples. #survivalweek #iwillsurvive Emails Social Media FINDING YOUR SURVIVORS

5. Copyright © 2014 RISE. 5 Start communications as early as possible to ensure you start raising awareness, stepping up in the first week of January and then posting daily by the time SW starts Holding lunchtime sessions about RISE and SW, face to face with potential volunteers, is an effective recruitment tool. Always remember to bring a “pledge sheet” Multi-channel communications will increase awareness (email, social media, leaflets etc). Get a “buzz” going by using social media. Being active on sites like Twitter, Facebook & internal networks will get SW noticed and trending. Remember #survivalweek #iwillsurvive If your workplace has a number of different groups or communities, ensure to communicate to each one to maximise exposure > at > or > TOP TIPS: AIM FOR SUCCESS If you would like more information On how to run Survival Week, please contact:

6. Copyright © 2014 RISE. 6 Posting on your Social Networks Creating a Sponsorship Page To create a sponsorship page, visit either Virgin Money Giving or JustGiving. From there, follow the instructions on the page to create your own, specific fundraising website. It is normally completed in 3-5 simple steps, and takes no more than 10 minutesVirgin Money Giving JustGiving To keep Survival Week alive and kicking in social media is now easier than ever. Write a quick, simple message on sites like Twitter or Facebook, and always remember to use SW’s hashtags: #survival week #iwillsurvive. See the social media guide on the next slide. TOOLS OF THE TRADE

7. Copyright © 2014 RISE. 7 SOCIAL MEDIA GUIDE Use the example to formulate a clear, exciting social media message and spread the word about Survival Week, share your essential item and tag friends, colleagues and family. Don’t forget to take a photo! You can also use this template for Or any other social networks (at work or personal) during Survival Week (every day)… Make sure people about SW, before …. …and after the week is over!

8. Copyright © 2014 RISE. 8 Comms Pack ItemPurposeLink Excitement Building & Recruitment of Survivors Powerpoint slide Input within presentations to increase interest One Pager Initial interest from survivors Blurb about Survival Week Used in emails for recruitment/ excitement building Posters (editable with contact information) Hung around the office to get people aware Newsletter template To include in newspapers/company-wide comms For Confirmed Survivors PDF Promotion Pack More information for confirmed survivors Email Templates (Before, During, After) For Days preceding Survival Week, halfway through, and afterwards Pledge Sheet To keep track of survivors and pledges Getting the Word out – You and Your Survivors Email Signature For yourself and survivors to get the word out Social Media Guide & Examples For yourself and survivors to get the word out, including facebook/ twitter campaign COMMUNICATIONS PACK