1. CEAL/Committee on Public Services Annual Meeting Philadelphia, PA, USA March 24, 2010 Hana Kim Korea Studies Librarian University of Toronto Implementing an Outreach Program: Proactive, Collaborative, Customized

2. University Library’s Approach Traditional approach: “if you build it, they will come” (quoted from Field of Dreams, 1989) Initially quoted from an article entitled, “Dangerous Liaisons?” by John Rodwell and Linden Fairbairn. (2007) 21 st century approach: proactive collaborative customized

3. Libraries’ Death in 2019?!

4. Relevant Skills for 21 st Century Outreach Activities communication skills entrepreneurship high level technical knowledge teaching skills Negotiation and persuasion skills project management skills promotion and marketing skills risk taking subject knowledge writing skills and many more Sources: - Improving Library Relations with the Faculty and University Administrators (1999) - Outreach Services in Academic and Special Libraries (2003) - Dangerous Liaisons? (2007) - Skills for Future University Librarians (2008)

5. University of Toronto’s Endeavours Creating and maintaining users’ profiles Getting involved in faculty and graduate students’ activities Capturing faculty candidates’ first impressions through customized subject tours Using special collections/projects to collaborate with the university community Using special projects to collaborate with the local community

6. Endeavour #1: Creating & Maintaining Users’ Profiles

7. University of Toronto’s Endeavours Creating and maintaining users’ profiles Getting involved in faculty and graduate students’ activities Capturing faculty candidates’ first impressions through customized subject tours Using special collections/projects to collaborate with the university community Using special projects to collaborate with the local community

8. Endeavour 2: Getting Involved in Faculty & Graduate Students’ Activities Colloquium Book Launch Term-End Party

9. University of Toronto’s Endeavours Creating and maintaining users’ profiles Getting involved in faculty and graduate students’ activities Capturing faculty candidates’ first impressions through customized subject tours Using special collections/projects to collaborate with the university community Using special projects to collaborate with the local community

10. Endeavour 3: Capturing Faculty Candidates’ First Impressions Through Customized Subject Tours

11. University of Toronto’s Endeavours Creating and maintaining users’ profiles Getting involved in faculty and graduate students’ activities Capturing faculty candidates’ first impressions through customized subject tours Using special collections/projects to collaborate with the university community Using special projects to collaborate with the local community

12. Collection Endeavour 4: Using Special Collections to Collaborate with the University Community North Korean Film Collection Scholar’s Research Students’ Research

13. University of Toronto’s Endeavours Creating and maintaining users’ profiles Getting involved in faculty and graduate students’ activities Capturing faculty candidates’ first impressions through customized subject tours Using special collections/projects to collaborate with the university community Using special projects to collaborate with the local community

14. International Human Rights Campaign for South Korea Collection Endeavour 5: Using Special Collections to Collaborate with the Local Community

15. Korean-Canadian Heritage Archives Project Endeavour 6: Using Special Collections to Collaborate with Other University Libraries and the Local Community University of Toronto Toronto, Canada University of British Columbia Vancouver, Canada