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Social Media for Farmers, Forestry & Artisans Julie Steil, River Valley Cheese March 26, 2013.

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Presentation on theme: "Social Media for Farmers, Forestry & Artisans Julie Steil, River Valley Cheese March 26, 2013."— Presentation transcript:

1 Social Media for Farmers, Forestry & Artisans Julie Steil, River Valley Cheese March 26, 2013

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3 River Valley Cheese

4 Determine NeedsSet GoalsWork the Steps

5 Improve Brand Awareness Roll out New Product Distribution Increase Cash Flow Needs

6 Increase Net Revenue by 25% in 2013 Increase Wholesale Business by 10% Increase Retail Business by 20% Secure Distribution Obtain Wholesale Purchasing of Resale Items Goals

7 Improve Brand Image Website Overhaul New Labels Network Social Media Participate in Community Events (Chamber of Commerce, Chef Collaborative Follow-Up with Customers Develop a Call List for follow-up on deliveries Ask for business

8 Lack of Resources Learning Curve Lack of Knowledge Lack of Time Too Many Tools Social Media Challenges

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