3 The Soft Goods Chain The Textile Segment The Apparel Segment The Retail Segment
4 The Textile Segment Fibers Yarns Fabrics Thin, hair-like strands Short or longOriginate fromNaturally grown sourcesChemical mixturesYarnsContinuous strandFormed by spinning or twistingFabricsLong pieces of clothGreige (gray) Goods
9 Secondary Group Manufacturing Makes garments from textiles Produces sewn garmentsProduces fabricated garments
10 Retail GroupStoresMail OrderTV Home ShoppingInternet
11 Auxiliary Group Supports first three groups Market Researchers ForecastersColorsTrendsFashion Publications (advertising)Buying Services in market centers
12 Vertical IntegrationCombining two or more steps of the pipeline within one company and under one management.Mills produce yarn, make fabric and perform the finish the fabric.If a company takes on activities toward the source of goods – backward integrationWhen retail companies take on manufacturing functions.Producing their own Private Label.Private Label Goods – produced only for that retailer and have the retailer’s special trademark or brand name.
13 Commodity, Fashion, and Seasonal Goods Commodity ProductsStaple GoodsHardly ever changeConstant in DemandFashion ProductsAlways changingNo DemandDifficult to predict demandSeasonal productsChange with seasons
14 Other Textile End-Use Industries Household Textile ProductsIndustrial Textile ProductsThe Home Sewing Industry
16 Industrial Textile Products Industrial textiles – technical rather than fashionableSpecialized textilesResearch and developmentTransportation textilesAutomobiles interiors and tiresGeotextilesRelate to the earth’s surfaceComposite textilesTextiles combines with other materials
17 The Home Sewing Industry Deals with productionDone for personal reasonsFeeling of achievementProper fitIndividually creativitySave moneyQuality of constructionrelaxationSavings are less significant today
18 Fashion Industry Associations and Publications Trade AssociationsTrade PublicationsTextilesApparelRetailConsumers
19 Trade Associations Fashion Group International American Society of Interior DesignersHome Sewing AssociationNonprofit, voluntary organizationsTry to improve the industryBusiness ConditionsEncourage the use of industry’s productsServe as a source of informationGain advantageous legislationSponsor seminars, etc.Provide technical assistanceProvide networking
21 Geographic Locations of Industry Segments Industrial Manufactures were near resources in early daysNow they can be any where but mainly in central eastern statesApparel manufacturing has always been labor- intensive.Retailing is located everywhereHighly Specialized textiles create demand.
22 Summing It UpFashion Channel of Distribution = Soft goods chain or textile/apparel pipelinePrimary = Raw MaterialsSecondary = ManufacturersRetail = Final DistributorsTrade Associations