1. KRAMER GUITARS: The Legend Lives On! Kramer Guitars was more than just a guitar company; it was an absolute influence on the rock industry and rock guitar. Kramer had the very best players as endorsees, such as Edward Van Halen, Richie Sambora, Mick Mars, Vivian Campbell and countless other high- profile guitarists in the era when technique and speed demanded high performance guitars

2. KRAMER GUITARS THE BEGINNING The company was founded in the late 1970s by Dennis Berardi and Gary Kramer, a close friend and associate of Travis Bean, to manufacture aluminum-necked guitars. Gary Kramer, Dennis Berardi, Peter LaPlaca (a Vice President at Norlin, parent company of Gibson in 1974*), and investor Henry Vaccaro joined forces to open a plant in Neptune, New Jersey. Soon thereafter, Gary Kramer moved to Los Angeles, and his connection with the company would become in name only, long before the wooden neck era that began in the 1980’s.

3. KRAMER TIMELINE 1976 Trademark pitchfork aluminum- reinforced necks – Alumi-necks Ebonol fretboard Schaller tuning keys and bridges Schaller and DiMarzio pickups Used exotic woods and hybrid wood/aluminum necks until 1982 1981 Wooden Necks Schaller tuning keys and bridges Schaller and DiMarzio pickups

4. KRAMER GUITARS WOODEN NECKS-OFFSHORE-ROCKINGER-EVH ‘81-’83 LATE 1981 Headstock changed to the “beak” style Offshore production began in Eastern Asia Fulcrum trems were made in Japan Necks made in Japan Guitars assembled and finished at Kramer/New Jersey Partnered with German inventor, Helmut Rockinger and installed his tremolos, precursors to Floyd Rose systems Rockinger trem (a.k.a. the “EVH Trem“) A chance encounter between Dennis Berardi and the manager of Eddie Van Halen on an airplane flight set the foundation for Kramer's meteoric rise in the 1980s. Eddie reportedly said that he would help make Kramer the "#1 guitar company in the world.“ It indeed come true, as Kramer was the #1 selling brand in the world in 1985 and 86.

5. KRAMER GUITARS: The Legend Lives On! TIMELINE 1983 Headstock changed to the “banana” style Floyd Rose tremolos become a standard feature 1985 Headstock changed to the “pointy” style Floyd Rose tremolos become a standard feature Seymour Duncan pickups became standard Kramer becomes THE BEST SELLING GUITAR BRAND (continues through 1986) 1986 Headstock changed to the pointy style Floyd Rose tremolos become a standard feature

6. KRAMER GUITARS TIMELINE 1987 Japanese made Kramer necks and bodies and assembled guitars in Neptune NJ for “American Series” Labor strike hits Korea creating massive backorders Falls behind on royalties to Floyd Rose 1989 Dennis Berardi had started Berardi/Thomas Entertainment, Inc. and overextends on endorsement deals 1990 The original Kramer company effectively came to an end mostly due to financial problems. A notorious firesale of parts was held out of New Jersey. 1997 Gibson purchases Kramer out of bankruptcy. Soon after opens on-line store Music.Yo to sell Kramer products direct to consumers Reissues classic guitars assembled in the USA (1984”pictured above) as well as offers guitars made overseas

7. KRAMER GUITARS LEGENDARY ARTISTS Former endorsers include: Eddie Van Halen, Vivian Campbell (Whitesnake/Def Lepard), Richie Sambora (Bon Jovi) and may more!

8. KRAMER GUITARS THE NEXT GENERATION Today’s endorsees include Paul Sidoti (Taylor Swift), Satchel, Lexxi Foxx (Steel Panther), Bruce Swink and Ari (Destrophy), The Arusha Accord, Bury Tomorrow Johnny Galvatron (Galvatron)

9. KRAMER GUITARS Today’s new Kramer Guitars come with a variety of configurations to uphold the standards of today’s guitarist at an affordable price! KEY FEATURES ON NEW MODELS INCLUDE: ALL KRAMERS 25.5 scale Jumbo frets Kramer Volume Bleed Mod (except on Bass) High Quality Pickups (based on USA designs) Strung w/.10-.46

10. KRAMER GUITARS 2010 NEW MODELS! 2010 Kramer Pariah Features: 22 fret 25.5 scale Mahogany body Flame graphics Dual Humbucker Volume bleed mod Thorn Inlays 3-way toggle switch Coil tap Available in 2 finishes: Candy Red w/black flames Pewter w/Silver Ghost Flames (shown)

11. KRAMER GUITARS 2010 NEW MODELS! 2010 Kramer Assault 211 FR The Assault is not your typical single cutaway guitar. It is a completely different beast than traditional single cut designs. The Assault features a much thinner and lighter body, a thinner neck and longer scale length. This is the single cut guitar that finally offers what has turned away some guitarists from the heavier and more bulky traditional single cut designs Features: Recessed Floyd Rose 1 Humbucker 2 Single coil Volume bleed modification 24 Fret Thorn inlays Black Nickel Hardware 5 way selection switch 25.5" scale Mahogany body Available in 2 finishes: Pearl White, Candy Red

12. KRAMER GUITARS 2010 NEW MODELS! 2010 Kramer Assault 220 FR Features: Recessed Floyd Rose Dual Humbucker Volume bleed modification 24 Fret Thorn inlays 25.5" scale 3-way selection switch Binded body, neck and headstock Mahogany body Available in 2 finishes: Black w/Red Binding, Alpine White w/Black Binding Kramer’s new headstock and logo design with thorn fretboard inlays!

13. KRAMER GUITARS 2010 NEW MODELS! 2010 Kramer Assault 220 Features: String through T.O.M. Dual Humbucker Volume bleed modification 24 Fret Thorn inlays 25.5" scale 3-way selection switch Coil tap Binded body, neck and headstock Mahogany body Available in 2 finishes: Red Blackburst Coppertop Kramer’s VOLUME BLEED MOD eliminates treble loss that occurs when rolling back pickup volume!

14. KRAMER GUITARS 2009 NEW MODELS! 2009 Kramer Nite V Features: 22 fret Dual Humbucker String through T.O.M. Thorn Inlays 25.5" scale 3-way toggle and push/pull coil tap Black Nickel hardware Available in Satin Black finish Also available as String Through w/T.O.M. Kramer pays homage to their classic pointy headstock

15. KRAMER GUITARS 2010 NEW MODELS! 2010 Kramer Striker Features: REDESIGNED FOR 2010!!! Recessed Floyd Rose Humbucker with 2 single coils Volume bleed modification 24 Fret Thorn inlays Black Nickel Hardware 5-way selection switch Alder body Flame Maple top 25.5" scale Available in 3 finishes: Fireburst, Trans Black, Trans Purple Also available in string through in the same 3 finish colors as the Floyd model!

16. KRAMER GUITARS 2010 NEW MODELS! 2010 Kramer Pacer Classic Features: Floyd Rose Dual Humbuckers Volume bleed modification 22 Fret Dot inlays Black Nickel Hardware 25.5” scale Available in 2 finishes: Pearl White and Candy Red Classic Logo Historically accurate “beak” headstock with classic Kramer logo like those found on Pacers from 1982-1984

17. KRAMER GUITARS 2010 NEW MODELS! 2010 Kramer Disciple Bass Features: 34" scale 24 fret EMG MMHCS pickup* EMG BTS preamp system Asymmetrical - 3 piece Maple neck Light weight perfect balance Available in 2 finishes: Black and Red Pearl White EMG BTS System Features a master volume with the bass and treble on separate pots. Approximately 12db of cut and boost are available for bass and treble and all controls are center dented to assure quick return to normal tone settings. It is extremely quiet, and require very little current from a 9v battery

18. For more information please visit: www.kramerguitars.com www.kramerguitars.com And www.kramerguitars.com/press To see product photos