1. Classic Yellow fries All of us prefer the yellow colour on the plate. All of us are consumer, who eat by eyes…. Unique proposal for clients

2. Yellow fries – added value fries General info Product nameYELLOW FRIES Product code802535 (standard package) 803574 (+ 20%gratis package) Product descriptionAviko Pommes Frites yellow 5 x2500g

3. Product details Yellow fries Product lineCLASSIC Cut11x 11mm Weight efficiencyapp. 70% Ingredientspotatoes, vegetable oil VET certifictaenot requierd by Russia

4. Logistic data Yellow fries Way of packaging5 x 2.5kg Number of layers/ cartons6 / 54 LanguagesALL CEE EAN bag8710449026104 EAN carton8710449911899

5. Storage & preparation Yellow fries Storage temperature- 18°C Total shelf life24 months Minimum shelf life6 months (after delivery) Preparationdeep fryer, 175C, 3- 3,5 minutes

6. Key advantages Yellow fries point of difference yellow/ sunny colour preffered by consumers home-made cut (11mm)= the real potato taste Target group Classic fries, cut 10mm/ 11mm

7. Customer profile & concept Yellow fries WHERE Casual dining Fast casual dining Fast food dining WHAT As additives to main dish As snack/ food to go

8. Customer profile/ offer Yellow fries Casual dining, fast casual dining

9. Customer profile/ offer Yellow fries Fast food dining

10. Cost calculation Yellow fries 802535 Yellow Fries Cost price (25.07.11)0,491 eur/kg

11. Yellow fries Newsletter/ e-mailing Press advert Product leaflet Communication support

12. Yellow fries newsletter

13. When the time is critical…. YELLOW Turbo Plus EXTRA QUALITY / yellow colour HIGH CRISPNESS WEIGHT EFFICIENCY FREEZE/ CHILL COMBISTEAMER AVIKO YELLOW OFFER: Classic fries, Turbo Plus Depending on client’s needs