1. Principles of Information Systems, Sixth Edition Electronic Commerce Chapter 8

2. Principles of Information Systems, Sixth Edition An Introduction to Electronic Commerce

3. Principles of Information Systems, Sixth Edition Introduction to Electronic Commerce Business-to-consumer (B2C) e-commerce Business-to-business (B2B) e-commerce Consumer-to-consumer (C2C) e-commerce

4. Principles of Information Systems, Sixth Edition Multistage Model for E-commerce Search and identification Selection and negotiation Purchasing products and services electronically Product and service delivery After-sales service

5. Principles of Information Systems, Sixth Edition Multistage Model for E-commerce

6. Principles of Information Systems, Sixth Edition Product and Service Delivery

7. Principles of Information Systems, Sixth Edition E-Commerce Model

8. Principles of Information Systems, Sixth Edition E-Commerce Challenges Change distribution systems & work processes Split-case distribution Integrate web-based order processing with traditional systems

9. Principles of Information Systems, Sixth Edition The E-Commerce Supply Chain Supply chain management –Demand planning –Supply planning –Demand fulfillment Increased revenues and decreased costs Improved customer satisfaction Inventory reduction across the supply chain

10. Principles of Information Systems, Sixth Edition The E-Commerce Supply Chain

11. Principles of Information Systems, Sixth Edition Supply Chain Management

12. Principles of Information Systems, Sixth Edition Business-to-Business Allows manufacturers to buy at low price worldwide Enterprise can sell to a global market

13. Principles of Information Systems, Sixth Edition Global E-Commerce Steps in localization –recognizing and conforming to the nuances, subtleties, and tastes of local cultures –supporting basic trade laws such as each country’s currency, payment preferences, taxes, and tariffs –ensuring that technological capabilities match local connection speeds

14. Principles of Information Systems, Sixth Edition Global E-Commerce Determine which global markets make the most sense for selling products or services on-line Decide whether Web content should be generated or updated centrally or locally

15. Principles of Information Systems, Sixth Edition E-Commerce Applications

16. Principles of Information Systems, Sixth Edition Retail and Wholesale Electronic retailing Cybermalls Wholesale e-commerce: B2B

17. Principles of Information Systems, Sixth Edition Manufacturing

18. Principles of Information Systems, Sixth Edition Marketing Market segmentation Technology-enabled relationship management

19. Principles of Information Systems, Sixth Edition Investment and Finance On-line stock trading On-line banking –Electronic bill presentment

20. Principles of Information Systems, Sixth Edition Investment and Finance

21. Principles of Information Systems, Sixth Edition Investment and Finance

22. Principles of Information Systems, Sixth Edition Technology Infrastructure

23. Principles of Information Systems, Sixth Edition Technology Infrastructure

24. Principles of Information Systems, Sixth Edition Hardware Storage capacity –Software –Volume of e-commerce transactions Website hosting

25. Principles of Information Systems, Sixth Edition Web Server Software Security and identification –Denial of service attack Web site tracking –Web log file

26. Principles of Information Systems, Sixth Edition Web Server Software Web site development tools Retrieving and sending Web pages Web page construction software –Static Web page –Dynamic Web page

27. Principles of Information Systems, Sixth Edition E-Commerce Software Catalog management Product configuration Shopping cart

28. Principles of Information Systems, Sixth Edition E-Commerce Transaction Processing Automates transaction processes from order placement to reconciliation Web traffic data analysis

29. Principles of Information Systems, Sixth Edition Electronic Shopping Cart

30. Principles of Information Systems, Sixth Edition Network and Packet Switching All e-commerce depends on a type of network to securely transmit data –Internet –Extranet –Value-added network (VAN) –Virtual private network (VPN) All approaches rely on packet switching and use routers Cost, availability, reliability, security, and redundancy must be considered when choosing a network

31. Principles of Information Systems, Sixth Edition Electronic Payment Systems

32. Principles of Information Systems, Sixth Edition Electronic Payment Systems Digital certificate Certificate authority Secure sockets layer (SSL) Electronic cash Electronic wallets Smart, credit, charge, and debit cards

33. Principles of Information Systems, Sixth Edition Threats to E-Commerce

34. Principles of Information Systems, Sixth Edition Threats to E-Commerce E-commerce incidents Theft of intellectual property –Patents on business processes

35. Principles of Information Systems, Sixth Edition Fraud On-line auction fraud Spam Pyramid schemes Investment fraud Stock scams

36. Principles of Information Systems, Sixth Edition Invasion of Consumer Privacy On-line profiling Clickstream data Safe harbor principles

37. Principles of Information Systems, Sixth Edition TRUSTe Seal

38. Principles of Information Systems, Sixth Edition BBB On-line Privacy Seal

39. Principles of Information Systems, Sixth Edition How to Protect Your Privacy While On-Line

40. Principles of Information Systems, Sixth Edition Strategies for Successful E-Commerce

41. Principles of Information Systems, Sixth Edition Developing an Effective Web Presence Visitors to a web site should be able to: Obtain general information about the organization Obtain financial information for making an investment decision Learn the organization’s position on social issues Learn about the products or services that the organization sells

42. Principles of Information Systems, Sixth Edition Putting up a Web Site Web site hosting services Storefront brokers

43. Principles of Information Systems, Sixth Edition Building Traffic to Your Web Site Domain names Meta tags Traffic data analysis

44. Principles of Information Systems, Sixth Edition Maintaining and Improving Your Web Site Be alert to new trends Be prepared to take advantage of new opportunities Personalization –Explicit –Implicit

45. Principles of Information Systems, Sixth Edition Summary E-commerce - enables consumers and companies to gain access to worldwide markets Electronic retailing (e-tailing) - the direct sale from business-to-consumer through electronic storefronts designed around an electronic catalog and shopping cart model E-commerce shoppers - must be on constant guard to protect their rights, security, and personal privacy