1. Outline Value web Speed Alert – Scenario PND dynamic Value web Speed Alert – Scenario PND static Value web Speed Alert – Scenario I2V Speed Alert scenario comparison Comparing services business models

2. Data infrastructure provider Data collection Data aggregation Decision making Regulation Application provider Service provider Storage / Hosting End user Communi- cation provider Device provider Advertising NRA Value web Speed Alert – Scenario PND dynamic NRA Speed alert updates (road/track; new limit; timeframe) dynamic, based on congestion or incident management static, based on regulation and road network extension are broadcasted to the devices Digital map provider Essential in this scenario is a uniform map that is up to date (e.g. LIVECHANGINGMAPS), according to a standard Essentially broadcasting of road and speed alert updates functions map creation* speed limits map* road update speed limit update subscriber/ broadcast service position identification* speed identification* alert generation voluntary visual and audible speed alert as an extension of current navigation scenario. Updates by GPRS data broadcasting nomadic hypothethical case Extension of navigation OBU Extension of navigation device with subscription to road and speed alert update signals

3. Data infrastructure provider Data collection Data aggregation Decision making Regulation Application provider Service provider Storage / Hosting End user Distribution Device Provider Advertising NRA Value web Speed Alert – Scenario PND static NRA Speed limit updates (road/track; new limit) static, based on regulation and road network extension Digital map provider The map provider is kept up to date in collaboration with road authorities and released regularly Subscribers are allowed to receive a new dvd or download regularly functions map creation* speed limits map* road update speed limit update distribution service voluntary visual and audible speed alert as an extension of current navigation scenario. Technical download and/or dispatching of dvd hypothethical case

4. Data infrastructure provider Data collection Data aggregation Decision making Regulation End user Communi- cation provider Device provider NRA Value web Speed Alert – Scenario I2V NRA floatlcd Roadside infrastructure provider Speed alert updates (road/track; new limit; timeframe) dynamic, based on congestion or incident management static, based on regulation and road network extension are broadcasted to the devices the company called ‘floatlcd’ produces devices that receive current limit display a message in user’s language reads user’s speed roadside devices that transmit a given speed limit can be updated wirelessly centrally can be positioned anywhere alongside road voluntary speed alert provided by roadside transmitting current speed alert shown on small stand alone device functions mapping of transmitters, their current positions and their current speed limit speed limit update to transmitter broadcast speed limit by transmitter/device speed identification* alert generation device Speed limit management hypothethical case

5. Speed Alert scenario comparison

6. Comparing services business models RTTI gathers, analyses and broadcasts information – is only location based and not individual Speed limits are not based on aggregated data but on decisions or business rules – speed alerts are location and (individual) speed based Depending on the chosen technology, especially at the driver’s end, the business models can be integrated