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1 Going Mobile with SME Toolkit Presenter: Seth Fleisher.

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Presentation on theme: "1 Going Mobile with SME Toolkit Presenter: Seth Fleisher."— Presentation transcript:

1 1 Going Mobile with SME Toolkit Presenter: Seth Fleisher

2 Session Plan Current mobile features Managing your SME Toolkit mobile site Sri Lanka: A mobile success story Upcoming implementations: Mozambique and Nigeria New in the pipeline Where do we need to go next?

3 I. Current Mobile Features Users with low-tech Web- enabled cell phones get auto- generated mobile version of Toolkit site Users can subscribe to SMS updates by content channel Users can subscribe to SMS updates for particular content item: e.g., commodity prices, weather, workshop schedules, or any other item the manager creates and updates Manager can send one-off SMS messages to lists of registered site users

4 Send Mass SMS

5 SMS Broadcast Feeds

6 SMS Content Subscription

7 II. Managing Your SME Toolkit Mobile Site

8 III. Sri Lanka: A Mobile Success Story Training Workshops based on toolkit Call Centre – SME Advisory Service Call Centre – SME Advisory Service SME Entrepreneur SMS Alerts “New Articles Added” “Business Tips” Prompt to access smetoolkit Add Content Refer Content Seek Advice

9 Types of SMS sent to users - Business tips / motivational tips - Alerts when new articles are updated - Promotion of new services - Alerts about new government rules & regulations related to SME market - Other related information Eg – SME related workshops SME related promotions Offerings from other organizations

10 Sample of a Mass SMS sent to users in 3 languages Business Tips - Get your business registered. It’s like your birth certificate. When registered, your business will be formally recognized. Visit for more details or call Business Development Centre on http://srilanka.smetoolkit.org/srilanka/en

11 Before and After Traffic from Sri Lanka on SME Toolkit Sri Lanka

12 IV: Upcoming implementations: Mozambique and Nigeria Let’s hear from our good friends…. Mozambique: Vodacom Nigeria: Etisalat

13 V: New Mobile Features in the Pipeline For less-sophisticated SMEs Retain existing mobile site for low-ends and enable registration Enable SMS-only subscription: BoP users don’t need or computer to subscribe For more sophisticated SMEs New, dynamic auto-generated smartphone site with full promotions management capabilities Provide support for HTML5 content: enable integration of interactive content on mobile and tablet (as well as desktop) Mobile app generator (analogous to static site generator) with interface points to main application

14 VI: Where Do We Need to Go Next? Tell us what your markets need.…


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