1. 2013 NA Sales Incentive Trip Criteria Global & NA Incentive Trips

2. 2 Strategic Sales Analysis & Business Insights Incentive Trip Destinations The 2013 Global Incentive Trip will take place from 5/5/14 to 5/10/14 in Bali, Indonesia The 2013 NA Incentive Trip will take place from 5/14/14 to 5/17/14 in St. Maarten http://www.starwoodincentivetrip.com/global/http://www.starwoodincentivetrip.com/northam erica/ Additional Details:

3. 3 Strategic Sales Analysis & Business Insights Initial Eligibility Criteria All potential incentive trip participants must meet the following criteria: Employed by Starwood at the time of the Incentive Trips Have a minimum of 9 months goals and actuals A PMP rating above ‘D’ Meet the qualifying criteria as outlined in this document

4. Hotel & Metro Market Leader Plans

5. 5 Strategic Sales Analysis & Business Insights Director of Sales & Marketing / Metro Market Director of Sales / Area Director of Sales & Marketing Qualifying Criteria Global Incentive Trip NA Incentive Trip Notes Revenue Achievement $25,000,000 +<$25,000,000Includes Net Team Group & Transient Room Revenue, Net F&B, and Net Room Rental & Resources Consumed % to Goal 105% to Goal Based on FY 2013 Team Performance Team HOT Gatekeeper 100% of Team HOT Revenue Goal - NBD Gatekeeper 90% of NBD Goal - GOR Gatekeeper 90% Property GOR Gross Operating Revenue will be added across properties to determine a single GOR

6. 6 Strategic Sales Analysis & Business Insights Metro Market Group Sales Leader / Metro Market Associate Director, Group Incentive Plan #11 Qualifying Criteria Global Incentive Trip NA Incentive Trip Notes Revenue Achievement $10,000,000 +<$10,000,000Includes Net Team (Direct Reports) Group, Net F&B, and Net Room Rental & Resources Consumed % to Goal 115% to Goal Based on FY Team (Direct Reports) 2013 Performance Team HOT Gatekeeper 2 Leads that Turned Definite or $50,000 in Definite Revenue Sent - NBD Gatekeeper 90% of NBD Goal - GOR Gatekeeper 90% Property GOR Gross Operating Revenue will be added across properties to determine a single GOR

7. 7 Strategic Sales Analysis & Business Insights Hotel Director of Sales / Director of Group Sales / Director of Sales Incentive Plan #1 Qualifying Criteria Global Incentive Trip NA Incentive Trip Notes Revenue Achievement $10,000,000 +Up to $10,000,000 Includes Net Team Room Revenue, Net Team F&B Booked, and Net Room Rental & Resources Consumed % to Goal 105% to Goal Based on FY 2013 Team Performance Team HOT Gatekeeper 100% of Team HOT Revenue Goal - NBD Gatekeeper 90% of NBD Goal - GOR Gatekeeper 90% Property GOR Gross Operating Revenue as per Property P&L

8. 8 Strategic Sales Analysis & Business Insights Hotel Director of Event Management Incentive Plan #4 Qualifying Criteria Global Incentive Trip NA Incentive Trip SPG PointsNotes Revenue Achievement $5,000,000 +$1,250,000 to $5,000,000 <$1,250,000Includes Net Team Banquet, Net Catering F&B, and Net Room Rental Consumed % to Goal 110% to Goal Based on FY Team 2013 Performance MPSI 4.83 or Higher, with a Minimum of 15 Returns Director must be above brand default for MP OSAT 4.83 or Higher, with a Minimum of 15 Returns Director must be above brand default for MP OSAT 4.83 or Higher, with a Minimum of 15 Returns Director must be above brand default for MP OSAT - Team HOT Gatekeeper 3 Leads that Turned Definite - GOR Gatekeeper 90% Property GOR Gross Operating Revenue as per Property P&L

9. 9 Strategic Sales Analysis & Business Insights Hotel Director of Catering Sales Incentive Plan #5 Qualifying Criteria Global Incentive Trip NA Incentive Trip SPG PointsNotes Revenue Achievement $5,000,000 +$1,250,000 to $5,000,000 <$1,250,000Includes Net Team F&B, Net Room Rental & Net Resources Consumed % to Goal 110% to Goal Based on FY Team 2013 Performance Team HOT Gate Keeper 3 Leads that Turned Definite or 100% of Team Goal NBD Gatekeeper 90% of NBD Goal GOR Gatekeeper 90% Property GOR Gross Operating Revenue as per Property P&L

10. 10 Strategic Sales Analysis & Business Insights Hotel Director of Catering & Event Management Incentive Plan #6 Qualifying Criteria Global Incentive Trip NA Incentive Trip SPG PointsNotes Revenue Achievement $5,000,000 +$1,250,000 to $5,000,000 <$1,250,000Includes Net Team F&B, Net Room Rental & Net Resources Consumed % to Goal 110% to Goal Based on FY Team 2013 Performance Team HOT Gate Keeper 3 Leads that Turned Definite or 100% of Team Goal NBD Gatekeeper 90% of NBD Goal GOR Gatekeeper 90% Property GOR Gross Operating Revenue as per Property P&L

11. 11 Strategic Sales Analysis & Business Insights Sales Leader, Catering / Associate Director, Catering / Director of Catering & Event Management Incentive Plan #15 Qualifying Criteria Global Incentive Trip NA Incentive Trip SPG PointsNotes Revenue Achievement $5,000,000 +$1,250,000 to $5,000,000 <$1,250,000Includes Net Team (Direct Reports) Room, Net F&B, Net Room Rental and Resources Consumed % to Goal 110% to Goal Based on FY 2013 Team (Direct Reports) Performance Team HOT Gatekeeper 2 Leads that Turned Definite or $25,000 in Definite Revenue Sent - NBD Gatekeeper 90% of NBD Goal - GOR Gatekeeper 90% Property GOR Gross Operating Revenue will be added across properties to determine a single GOR

12. 12 Strategic Sales Analysis & Business Insights Transient Sales Leader / Associate Director – Leisure Sales & BT Incentive Plan #14 Qualifying Criteria Global Incentive Trip NA Incentive Trip SPG PointsNotes Revenue Achievement $4,000,000 +$1,300,000 to $4,000,000 <$1,300,000Net Team room revenue for all assigned accounts % to Goal 115% to Goal Based on FY 2013 Team Performance Team HOT Gatekeeper 2 Leads that Turned Definite or 100% of Team Revenue Goal Transient Team Hot Leads must have a Minimum of $2,500 in Consumed Revenue NBD Gatekeeper 90% of NBD Goal GOR Gatekeeper 90% Property GOR Gross Operating Revenue will be added across properties to determine a single GOR Metro Market Position

13. Property Plans

14. 14 Strategic Sales Analysis & Business Insights Hotel Sales Manager, Group / Hotel Account Director, Group / Hotel Sales Specialist, Group Incentive Plan #2 Qualifying Criteria Global Incentive Trip NA Incentive Trip SPG PointsNotes Revenue Achievement $5,000,000 +$1,400,000 to $5,000,00 <$1,400,000Includes Net Individual Room, Net F&B, Room Rental and Net Resources Consumed % to Goal 120% to Goal Based on FY Individual 2013 Performance Team HOT Gatekeeper 3 Leads that Turned Definite or $50,000 in Definite Revenue Sent - NBD Gatekeeper 90% of NBD Goal - GOR Gatekeeper 90% Property GOR Gross Operating Revenue as per Property P&L

15. 15 Strategic Sales Analysis & Business Insights Hotel Sales Manager, Catering / Hotel Account Director, Catering / Hotel Sales Specialist, Catering Incentive Plan #3 Qualifying Criteria Global Incentive Trip NA Incentive Trip SPG PointsNotes Revenue Achievement $2,250,000 +$1,250,000 to $2,250,000 <$1,250,000Includes Net F&B, Room Rental & Net Resources Consumed % to Goal 110% to Goal Based on FY Individual 2013 Performance Team HOT Gatekeeper 3 Leads that Turned Definite or $25,000 in Definite Revenue Sent - NBD Gatekeeper 90% of NBD Goal GOR Gatekeeper 90% Property GOR Gross Operating Revenue as per Property P&L

16. 16 Strategic Sales Analysis & Business Insights Meeting & Event Manager Incentive Plan #4 Qualifying Criteria Global Incentive Trip NA Incentive Trip SPG PointsNotes Revenue Achievement $5,000,000 +$1,250,000 to $5,000,000 <$1,250,000Includes Net Team Banquet, Net Catering F&B, and Net Room Rental Consumed % to Goal 110% to Goal Based on FY Team 2013 Performance MPSI 4.83 or Higher, with a Minimum of 15 Returns Director must be above brand default for MP OSAT 4.83 or Higher, with a Minimum of 15 Returns Director must be above brand default for MP OSAT 4.83 or Higher, with a Minimum of 15 Returns Director must be above brand default for MP OSAT - Team HOT Gatekeeper 3 Leads that Turned Definite - GOR Gatekeeper 90% Property GOR Gross Operating Revenue as per Property P&L

17. 17 Strategic Sales Analysis & Business Insights Sales Manager - Leisure, Sales Manager – BT, Account Director – Leisure, Account Director - BT Incentive Plans 7 & 8 Qualifying Criteria Global Incentive Trip NA Incentive Trip SPG PointsNotes Revenue Achievement $4,000,000 +$1,300,000 to $4,000,000 <$1,300,000Includes Net Room Revenue Consumed from Assigned Accounts % to Goal 115% to Goal Based on FY 2013 Performance Team HOT Gatekeeper 3 Leads that Turned Definite or 100% of Team Revenue Goal - NBD Gatekeeper 90% of NBD Goal GOR Gatekeeper 90% Property GOR Gross Operating Revenue as per Property P&L

18. Metro Market Plans

19. 19 Strategic Sales Analysis & Business Insights Group Sales Manager / Group Account Director / Group Sales Specialist Incentive Plan #12 Qualifying Criteria Global Incentive Trip NA Incentive Trip SPG PointsNotes Revenue Achievement $5,000,000 +$1,400,000 to $5,000,000 <$1,400,000Includes Net individual Room, Net F&B, Net Room Rental and Resources Consumed % to Goal 120% to Goal Based on FY Individual 2013 Performance Team HOT Gatekeeper 2 Leads that Turned Definite or $50,000 in Definite Revenue Sent - NBD Gatekeeper 90% of NBD Goal GOR Gatekeeper 90% Property GOR Gross Operating Revenue will be added across properties to determine a single GOR Metro Market Position

20. 20 Strategic Sales Analysis & Business Insights Catering Sales Manager / Catering Account Director / Catering Sales Specialist Incentive Plan #13 Qualifying Criteria Global Incentive Trip NA Incentive Trip SPG PointsNotes Revenue Achievement $3,000,000 +$1,500,000 to $3,000,000 <$1,500,000Includes Net individual Room, Net F&B, Net Room Rental and Resources Consumed % to Goal 110% to Goal Based on FY Individual 2013 Performance Team HOT Gatekeeper 2 Leads that Turned Definite or $25,000 in Definite Revenue Sent - NBD Gatekeeper 90% of NBD Goal - GOR Gatekeeper 90% Property GOR Gross Operating Revenue will be added across properties to determine a single GOR Metro Market Position

21. 21 Strategic Sales Analysis & Business Insights Transient Sales Manager / Account Director / Sales Specialist – Leisure & BT Incentive Plan #17 Qualifying Criteria Global Incentive Trip NA Incentive Trip SPG PointsNotes Revenue Achievement $4,000,000 +$1,300,000 to $4,000,000 <$1,300,000Includes Net individual Room, Net F&B, Net Room Rental and Resources Consumed % to Goal 115% to Goal Based on FY individual 2013 Performance Team HOT Gatekeeper 2 Leads that Turned Definite or $15,000 in Definite Revenue Sent Transient Team Hot Leads must have a Minimum of $2,500 in Consumed Revenue NBD Gatekeeper 90% of NBD Goal - GOR Gatekeeper 90% Property GOR Gross Operating Revenue will be added across properties to determine a single GOR Metro Market Position

22. NA Divisional Sales

23. 23 Strategic Sales Analysis & Business Insights Divisional Leader Plan Director of Sales Qualifying Criteria Global Incentive Trip NA Incentive Trip Notes Revenue Achievement $25,000,000 + - % to Goal 110% to Goal Team Room Revenue Goal GOR Gatekeeper 90% Property GOR Budgeted GOR Achievement Team New Revenue Goal 90% to Goal -

24. 24 Strategic Sales Analysis & Business Insights Divisional Seller Plan Divisional Account Manager Business Development Qualifying Criteria Global Incentive Trip NA Incentive Trip Notes Revenue Achievement $2,600,000 + - % to Goal 120% to Goal Individual Revenue Goal GOR Gatekeeper 90% Property GOR Budgeted GOR Achievement

25. 25 Strategic Sales Analysis & Business Insights Divisional Seller Plan – Group or Group / BT Associate Director of Sales / Account Director / Account Manager Qualifying Criteria Global Incentive Trip NA Incentive TripNotes Revenue Achievement $10,000,000 + - % to Goal 120% to Goal Individual Revenue Goal Goals for Group/BT sellers have to be weighted 70% or more to transient GOR Gatekeeper 90% Property GOR Budgeted GOR Achievement Individual New Revenue Goal 90% to Goal -

26. 26 Strategic Sales Analysis & Business Insights Divisional Seller Plan – BT, BT/Group, Airline or Leisure Associate Director of Sales / Account Director / Account Manager Qualifying Criteria Global Incentive Trip NA Incentive TripNotes Revenue Achievement $15,000,000 + - % to Goal 110% to Goal Individual Revenue Goal Goals for Group/BT sellers have to be weighted 70% or more to transient GOR Gatekeeper 90% Property GOR Budgeted GOR Achievement Individual New Revenue Goal 90% to Goal -

27. 27 Strategic Sales Analysis & Business Insights Divisional Seller Plan – Group or Leisure Sales Specialist, B2B Accounts Qualifying Criteria Global Incentive Trip NA Incentive TripNotes Revenue Achievement $4,000,000 + - % to Goal 120% to Goal Individual Revenue Goal GOR Gatekeeper 90% Property GOR Budgeted GOR Achievement Individual new revenue 90% to Goal -

28. 28 Strategic Sales Analysis & Business Insights Divisional Seller Plan – BT Sales Specialist, B2B Accounts Qualifying Criteria Global Incentive Trip NA Incentive TripNotes Revenue Achievement $15,000,000 + - % to Goal 110% to Goal Individual Revenue Goal GOR Gatekeeper 90% Property GOR Budgeted GOR Achievement Individual new revenue 90% to Goal -

29. Field Marketing & Revenue Management

30. 30 Strategic Sales Analysis & Business Insights Field Marketing Positions Includes Manager of Field Marketing, Senior Manager of Field Marketing, and Director of Field Marketing Qualifying Criteria NA Incentive Trip Notes Annual Revenue Goal 105% or Greater - Field Marketing Group Goal 105% or Greater - Team Client Service Score 4.2 or Greater- Notes: Trip winners must be within the top 15% of all eligible Field Marketing Directors, Sr. Managers and Managers. No more than 25% of Managers and Sr. Managers from a single team can qualify. Winners must receive a PMP rating of “B” or “A” Field Marketing associates must be in the position for at least 9 months to be considered eligible

31. 31 Strategic Sales Analysis & Business Insights Revenue Management Positions Includes Director of Revenue Management and MM Revenue Management Leaders Qualifying Criteria NA Incentive Trip Notes GOR Gatekeeper 90% of Property GOR - RPIPC Target or Greater - Minimum GOP Minimum of 105% of Budget - Notes: Trip winners will be the top 20% of all eligible Property DORMs and MM DORMS

32. Appendix

33. Incentive Trip FAQs What if I changed roles in the middle of the year? A seller can still qualify for the trip as long as they have 9 months of goals and actuals. The goals and actuals from all of the plans will be combined. If on the same plan (i.e. Joe Smith moves from the Westin Diplomat on a Plan 2 Group to the Westin Charlotte on a Plan 2 Group) the goals and actuals are combined. If the plans are different (i.e. Sally Seller moves from the Westin Diplomat on Plan 3 Catering to the Westin Charlotte on a Plan 2 Group) they will be calculated separately and then combined with the criteria used for the plan with the highest weighting of revenue and time on plan. (i.e. Sally is on Plan 3 from January-March and Plan 2 from May-December. Plan 2 criteria will be used) I sent a team hot on December 15, 2013 and it turned definite on January 2, 2014 - will I get credit for it towards my trip criteria? All team hot leads must be definite by December 31, 2013 in order to receive credit for the 2013 incentive trips. All team hot leads must have a minimum of $2,500 in definite revenue to qualify. Transient leads must have $2,500 in definite consumed revenue to count towards the trip. If a seller moves mid year and qualifies which property should pay for the trip? The cost will be split between the two- if the seller is with Property A from January-April and Property B from May- December and the trip costs $5,000: Cost to Property A 3/12= 25% * $5,000= $1,250 Cost to Property B 8/12= 75% * $5,000= $3,750

34. Incentive Trip FAQs What if I was on more than one SIP plan in 2013? A seller can still qualify for the trip on two plans, as long they have 9 months of goal and actual. The two plans goal and actual will be combined to get a full year achievement %. If the seller has more than 6 months on one plan, the criteria for that plan will be used. If the seller is on two plans for the full year, the plan with the most % of the seller’s goal will be used to determine trip criteria. Example 1 John works at the Westin Detroit as a Sales Manager assigned to Plan 2 from January-April and then is promoted to a Catering Sales Manager role and is on Plan 3 from May-December. John has a full year of goal and actual which will be combined, and the criteria for Plan 3 will be used to determine if he qualifies for the trip Example 2 Sue works at the Sheraton San Francisco and has group and catering goals and actuals on Plan 2 and Plan 3 for the full year. Plan 2 Actual = $1,025,000, Goal = $900,000. Plan 3 Actual = $325,000, Goal = $300,000 Total Full Year Actuals $1,350,000, Total Full Year Goal $1,200,000 Full Year % to Goal = 112.5% Because the bulk of Sue’s goal and actual are on Plan 2 we would use the Criteria for Plan 2. The % goal gatekeeper is 120% so Sue would not make one of the 2013 trips.

35. Incentive Trip FAQs What if I am not able to attend the trip? We encourage everyone who qualifies to attend the qualifying incentive trip to celebrate your success in 2013, however we do know that emergencies happen. Points in lieu of the trip are not an option for the 2014 trips, except in the case of (immediate) family or medical emergencies. These exceptions must be approved by your Regional Sales VP in order to award points in lieu of the incentive trip. For sellers with approval for points in lieu of trip, they will be awarded as follows. For the Global Trip in Bali 145,000 points and 6 PTO days will be awarded, and for the NA Trip in St. Maarten 135,000 points and 4 PTO days will be awarded. Sellers must submit points in lieu of trip form by May 30, 2014. What if I decline the trip? If you decide to decline the trip, there is no SPG point option and PTO days will not be awarded. What if I have children at home is child care while on the trip included ? Childcare is not included in your trip expenses. You will need to arrange this on your own. What if I have a medical emergency and can’t attend the trip? If you have a medical emergency (personal or immediate family) that prohibits you from attending, you will be required to complete an exception form. The form will be available during the registration process and will require approval by your VP and Mary Casey. Approved exceptions will receive SPG points and 4 PTO days..

36. Incentive Trip FAQs. Are my incidentals at the hotel covered while I am on the trip? Incidental spend at the property is not included in your trip. All trip activities and meals are covered, but anything off the itinerary is a personal expense. This includes room service, internet service in room, and in room movies. You must use a personal credit card at check in to cover your incidental charges. Can I expense my cab ride to and from the Airport I will be departing from? Travel to and from the airport you will be departing from be can expensed. However, in the event your guest is traveling from a different location, your guest expenses to and from the airport will not be covered..

37. Terms & Conditions. Starwood reserves the right to modify or cancel the incentive trip at any time for any reason. Upon any changes to the trip location or trip eligibility criteria, all participants will be notified accordingly..

38. If you have further questions please email: Sales.Admin@starwoodhotels.com.