1. Policy Enrollment Administration Designers….... UHPP Staff.................................... Communications on a Dime Jason Stevenson Education and Communications Director Utah Health Policy Project Salt Lake City, UT Me

2. Supporters Inform Activate Reward Frenemies Persuade Attack Confound Media Alert Educate Shape Every project has an audience

3. Every project requires a choice... High Quality Low Numbers Low Quality High Numbers

4. # of people required to approve Tweets Source: https://danielkreiss.files.wordpress.com/2010/05/kreiss_seizingthemoment.pdf 22 4 to 6 Every project has a timeline... @MittRomney @BarackObama “The digital team unfortunately did not have the opportunity to think of things on their own and post them.” Caitlin Checkett Digital Integration Director Romney for President, Inc.

5. 1.If you use it more than once… brand it 2. designs work better 3.…as do simple words and phrases 4.Two fonts per page (San-serif best) 5.High contrast text is easier to read 6.Numbers and lists attract eyeballs 7.…so do and 8.Simplify your approval process Design Concepts 101 Want more? Check out Tufte’s Rules | www.sealthreinhold.com/tuftes-rules

6. Example: Social media ads Inspiration: Concept: Design: Colorado Florida

7. Final: Social media ads

8. Lessons: Social media ads 1.Pick a theme, tell a story 2.Perfection gets in the way of progress 3.Images: High contrast, lots of blank space 4.Workshop key phrases and taglines 5.Small design team, large test audience 6.Guard against local/cultural faux pas 7.Leverage ideas to other media platforms

9. Example: Poster/Flyer Inspiration: Concept: Design: Generation Progress

10. Final: Poster/Flyer

11. Lessons: Posters/Flyers 1.Will it be on a… 1) wall, 2) screen, 3) hand? 2.You’re gonna need a bigger font size 3.Fewer words… more 4.Protect blank space 5.Need attention? Ask a question… 6.No more than 2 fonts and 3 colors 7.Create a template for future designs

12. Process: Infocharts Inspiration: Concept: Design: HHS ASPE

13. Final: Infocharts

14. Lessons: Infocharts 1.Start with a sketch 2.Tell only one story per page (ie. 49k enrolled) 3.Every one loves pie-charts 4.Avoid chart junk 5.Titles should explain the main takeaway 6.Use a consistent color template 7.Save as “JPEG” and voilà, social media

15. Sometimes you need a Josh. This is Josh Josh turns this… into this

16. Starting Phrase: Communications on a Dime How to make a brand icon Step 1) Search Google Images for “Dimes” Step 2) Search Google Images for “Megaphone vector image” Step 3) Add images and text to blank PowerPoint slide Step 4) Megaphone is too busy. Scrap it. Step 5) Use PPT’s Drawing Tools to create yellow triangles to represent sound Step 6) Add text and border; save as JPEG; crop in IrfanView…

17. www.irfanview.com www.flickr.com/creativecommons/ www.pdf2jpg.net www.pdfill.com www.primopdf.com DIY Design Toolkit www.google.com FIND EDIT PowerPoint CONVERT