1. Food Export Association of the Midwest USA
Greater Ozark Trade Association

2. Why Export?/Benefits of Exporting
Increase sales and income
- 95% of the world’s consumers live outside the U.S.
- Only 1% of small businesses export, and more than half only export to only 1 country
Diversify market risk and offset lags in domestic demand
- Sluggish sales at home/booming sales abroad
Overseas markets continue to open - Recent FTA’s
US manufacturers have a competitive advantage
- Quality, Safety, Consistency
Greater Ozark Trade Association

3. Why Export?/Benefits of Exporting
Extend product life cycles by exploring various markets for products
- Find new uses for products
Use idle capacity and reduce unit costs
Overseas markets are growing
- Increasing middle class
- Shifting economies
Greater Ozark Trade Association

4. Why Export?/Benefits of Exporting
Overseas markets continue to open
- Markets are more accepting
- Developing tastes for different products,
US manufacturers have a competitive advantage
- Highly advanced agricultural system, food producing, manufacturing and processing
Greater Ozark Trade Association

5. Who is Food Export-Midwest?
Private, non-profit international trade organization
Our Members are State Agricultural Promotion Agencies
Our board is comprised of member state Secretaries, Directors and Commissioners of Agriculture
Work with mostly smaller and medium sized producers
throughout the Midwest, many in Missouri.
Focus on products that are value-added & consumer-oriented
Members promote our services to the companies within their state
Our mission is to promote the export of Midwestern food and agriculture products through our programs and services
Greater Ozark Trade Association

6. Greater Ozark Trade Association
MAP – FAS – USDA
Food Export – Midwest and Food Export – Northeast are funded by the U.S. Congress through the
Market Access Program (MAP)
Which is administered by the
Foreign Agricultural Service (FAS)
Which is an agency of the
United States Department Of Agriculture (USDA)
Greater Ozark Trade Association

7. Four State Regional Trade Groups
Greater Ozark Trade Association

8. Missouri and Midwestern Products
Focus on products that are value-added, consumer-oriented
Branded food products
Snack Food
Convenience Food
Natural Products
Specialty Foods
Private Label
Food Ingredients
Foodservice Products
Feed Ingredients
Other Value-Added Agricultural Products
Seafood
Greater Ozark Trade Association

9. In-Market Representatives
Brazil
Chile
China
Colombia
Hong Kong/Macau
India
Japan
Korea
Mexico
Southeast Asia
Taiwan
Vietnam
Canada
Caribbean
Costa Rica
France
Germany
Guatemala
United Kingdom
Middle East
Greater Ozark Trade Association

10. Greater Ozark Trade Association
Programs and Services
Providing Missouri and Midwestern agri-business companies the services they need to achieve export success focused on:
Outreach and Exporter Education
Market Entry
Market Promotion
Greater Ozark Trade Association

11. Outreach and Exporter Education
Tools that provide the framework for export success
Newsletters
Foodexport.org – Export Essentials
Food Export HelplineTM
Educational Seminars and Webinars
Greater Ozark Trade Association

12. Greater Ozark Trade Association
Market Entry
Customized services that identify the right markets for products and establish relationships.
Market Builder – Custom Market Intelligence
Food Show PLUS!TM – International Tradeshow Success
Buyers Missions – International Buyers Here at Home
Focused Trade Missions – Total Market Immersion
Online Product Catalog – 24/7 Online Exposure
Greater Ozark Trade Association

13. Greater Ozark Trade Association
Market Promotion
The Branded Program:
50% More International Marketing
Cost share assistance for branded products sold in foreign market
(50% cost reimbursement of eligible expenses)
U.S. food & agricultural products only
(minimum 50% US agricultural origin)
Products not covered by another industry group
Small companies only (<500 employees) or agricultural cooperatives
Greater Ozark Trade Association

14. Greater Ozark Trade Association
Success Stories
The Date Lady, Springfield, MO
Participated in the Natural Products Expo Buyers Mission
Met a buyer from Canada resulting in export sales of $13,000
Projects another $30,000 in sales over the next two years
Increased retail coverage to 70 stores in Canada
“Food Export helped us get in front of qualified international buyers by organizing meetings and providing financial assistance. The online webinars and helpful staff have also made the entry into foreign markets a lot less daunting! We hope this is only the beginning!”
– Colleen Sundlie, Owner
Greater Ozark Trade Association

15. Greater Ozark Trade Association
Success Stories
RIBUS, St. Louis, MO
Promoted products using the Branded Program
Exhibited at Vitafoods Europe and met distributors from South America
Projected export sales to reach $50,000 to the region
Named MO Agriculture Exporter of the Year in 2012
“With this support, we’ve built a team of nine distributors covering more than 22 countries, and today export sales account for approximately 30 percent of our business. The Branded Program and the associated matching funds made it possible for our company to become a global supplier in a short period of time.” – Steve Peirce, President
Greater Ozark Trade Association

16. Greater Ozark Trade Association
Success Stories
US International Foods, Creve Coeur, MO
Participated in the Northeast Buyers Mission and educational seminars and webinars
Deal for $25,000 of potato chips and pretzels made with Indonesian buyer
Products sold through supermarkets and other retail channels
“The opportunities offered such as Buyers Missions, give us a great window to new markets at an economical cost and without major investment in time and travel.” Dave Shogren, COO
Greater Ozark Trade Association

17. Greater Ozark Trade Association
Success Stories
US International Foods Named Missouri Agricultural Exporter of the Year
“We are proud to announce that US International Foods has been named Missouri Agricultural Exporter of the Year!
This is a good opportunity to express our sincere appreciation for all the help and support that we get from the ATO, the Missouri Agriculture Department,  Missouri Department of Economic Development, Food Export Midwest and the World Trade Center of St. Louis. 
We appreciate what you do and the support you have given us!”
Greater Ozark Trade Association

18. www.foodexport.org How Can We Help You?
Greater Ozark Trade Association