1. ENERGY STAR ® SALES ASSOCIATE TRAINING Digital-to-Analog Converter Boxes (DTAs)

2. 2 What is ENERGY STAR? ENERGY STAR is a government-backed program that helps consumers identify energy-efficient products. ENERGY STAR qualified products: Save energy Save money Save the environment

3. 3 About ENERGY STAR The ENERGY STAR mark ranks among the highest level of influence on product purchase among all consumer emblems, similar in ranking to the Good Housekeeping Seal.

4. 4 ENERGY STAR Sales Value SOURCES: EPA Office of Air and Radiation, Climate Protection Partnerships Division. National Awareness of ENERGY STAR® for 2007: Analysis of 2007 CEE Household Survey. U.S. EPA, 2008.“ENERGY STAR Overview of 2007 Achievements.” April 2008. Consumer awareness and desire for efficiency savings is high. In 2007, more than 70% of households nationwide recognized the ENERGY STAR label. Of households that purchased ENERGY STAR products in the past year: –More than 70% of them reported the label as influential to their purchasing decision. –More than 80% of them reported they are likely to recommend ENERGY STAR products to friends. In 2007 alone, Americans—with the help of ENERGY STAR—saved $16 billion on their energy bills and prevented greenhouse gas emissions equivalent to the annual emissions of 27 million vehicles.

5. 5 ENERGY STAR Digital-to-Analog Converter Boxes 5 What is a Digital-to-Analog Converter Box? A digital-to-analog (DTA) converter box is a device that converts digital television broadcast signals to analog signals. The U.S. is scheduled to shift to digital-only TV broadcasts on February 17, 2009. The switch is being made to provide consumers a clearer picture and more programming options, while simultaneously freeing up analog airwaves for other uses, such as emergency response. Who will need a DTA Converter Box? Consumers with analog TVs that receive over-the-air broadcasts using an antenna, will need a DTA in order to continue receiving television broadcasts. Consumers with analog TVs who subscribe to cable or satellite services should have no interruption in their service and do not need a DTA. Consumers with digital TVs do not need a DTA. TVs manufactured after March 1, 2007 are required to be digital TVs.* *Source: Federal Communications Commission

6. 6 DTA Converter Box Coupon Program 6 The National Telecommunications and Information Administration (NTIA), part of the U.S. Department of Commerce, is offering coupons for DTAs: U.S. households can obtain up to two coupons, each worth $40, that can be applied toward the cost of eligible converter boxes. A list of ENERGY STAR qualified models can be found at www.energystar.gov/productswww.energystar.gov/products and a list of participating retailers can be found at www.dtv2009.govwww.dtv2009.gov. Where do consumers get a coupon? Consumers can apply for a coupon: Online: www.dtv2009.govwww.dtv2009.gov By calling NTIA: 1-888-DTV-2009 (1-800-388-2009) By mail: P.O. Box 2000, Portland, OR 97208-2000

7. 7 ENERGY STAR Qualified DTA Criteria 7 ENERGY STAR qualified DTAs use over 50 percent less energy than standard models and meet energy efficiency requirements in both the On and Sleep Mode s: On Mode : Qualified DTAs must use 8 watts of energy or less Sleep Mode : Qualified DTAs must use 1 watt of energy or less Qualified DTAs must also be shipped with a default Auto-Power Down setting: Auto-Power Down DTAs automatically switch from the On Mode to the Sleep Mode after a period of time without user activity The default Auto-Power Down setting is 4 hours or less

8. 8 Why Buy ENERGY STAR? ENERGY STAR qualifies both DTAs and Digital TVs, which consumers can use to receive digital broadcasts. Qualified DTAs and Digital TVs use less energy than standard models. By choosing ENERGY STAR, consumers can save money on their electricity bills and help protect the environment—all without sacrificing quality or performance.

9. 9 Saving Energy = Saving Money In the U.S. alone, EPA estimates that conventional DTAs could consume more than 3 billion kilowatt hours of energy per year and cost Americans $270 million annually in additional electricity bills.* Choosing an ENERGY STAR qualified DTA helps reduce those additional electricity costs. * Depending on viewer behavior and product design ENERGY STAR qualified products use less energy and cost less to operate resulting in:

10. 10 Saving Energy Helps Protect the Environment If all DTAs sold in the U.S met the ENERGY STAR specification, over the lifetime of the products Americans could save $1 billion in energy costs and would prevent greenhouse gases equivalent to the annual emissions of more than 1 million cars.

11. 11 Create Business Value –Differentiation Arm your staff with knowledge Provide your customers products of choice –Grow your customer base Attract and retain customers—help your customers save money and watch them keep coming back –Partner with ENERGY STAR and increase sales and customer loyalty by providing energy savings and environmental benefits Create Social Value –Reducing energy use helps decelerate climate change by preventing greenhouse gas emissions –Lower energy bills for consumers and businesses –Boost your brand’s environmental image ENERGY STAR As Your Sales Partner

12. 12 ENERGY STAR qualified DTAs: Meet energy-efficiency guidelines for both On and Sleep modes Must be shipped with a default Auto-Power Down setting Use over 50 percent less energy than standard models. Convert digital broadcast signals to analog signals so consumers with analog TVs can continue receiving TV broadcasts after the U.S. shift to all digital Help prevent global warming by reducing the greenhouse gas emissions caused by burning fossil fuels at power plants ENERGY STAR Qualified DTA Overview ENERGY STAR: The government-backed program dedicated to helping consumers protect the environment through superior energy efficiency. ENERGY STAR qualified digital- to-analog converter boxes save energy, money, and the environment.