1. “We Can Stop the Spam!” Article written by Jack McHugh Presented by Sebastian Fischer

2. Overview Why stop spam mail? Attempts to stop spam Why an anti-spam list does not work What are our options? Spam control plan The final result

3. Why Stop Spam? Spam mailing grows by 50 % per month Lost productivity  about $10 billion a year To delete one spam mail costs a company between 70 cents and one dollar in lost productivity Threat to general usefulness of email Annoying

4. Attempts to Stop Spam Require spam mailers by law to insert “ADV” as the first three characters in the subject line. (ADV  Advertisement) Create national “do not spam” list. Citizens can register on list and spammers who send mails anyways can be targeted and penalized.

5. Why a list does not work “Do not spam” list maintenance is expensive Many laws but only few successful persecutions Spammers could use list to send out more emails Heavy government intervention is going to stunt growth of internet.

6. What are our options? Do not wait for government intervention Make sure spam mail contains “ADV” in subject line Keep in mind that spam mail success depends on cooperation of the internet users  Easier to solve problem ourselves

7. Spam Control Plan Make sure “ADV” are first three letters in subject line Do not cooperate with e-marketer unless “ADV” is in subject line Tell all your friends and colleagues to adopt the “ADV” convention Hundreds of users demanding the “ADV” could easily snowball into thousands and then millions.

8. The Result Tipping point arrives where it becomes impossible for any product or service to be e-marketed without the “ADV” Business networks and Internet Service Providers could easily sort out spam mails Spam mail can now be easily identified, and if desired ignored

9. In Conclusion... WE can stop spam mail “ADV” -Cost saving alternative “ADV” -Effective method “ADV” -Beneficial to everyone

10. Comments/ Questions?