1. IMPLEMENTATION OF A QUALITY ASSURANCE SYSTEM FOR TRAINING IN ORGANIC FOOD RETAIL – EcoQualify III (Work Package 4) LIFELONG LEARNING PROGRAMME LEONARDO DA VINCI TRANSFER OF INNOVATION 2010-1-GR1-LEO05-03967 REPORT ABOUT TURKEY

2. ÇOMÜ & ORGÜDER WORK PACKAGE No:4 Questionnaires to the target groups: – Retailers and Stakeholders of Organic Products (5) – Training Providers (12) – Auditors of Quality Assurance Systems (6)

3. RETAILERS AND STAKEHOLDERS OF ORGANIC PRODUCTS

4. The age of the interviewed ranged between 26 and 58.

5. RETAILERS AND STAKEHOLDERS OF ORGANIC PRODUCTS The experience of the retailers of organic products trade varied between 1 and 10 years.

6. RETAILERS AND STAKEHOLDERS OF ORGANIC PRODUCTS The organic food shops were certified by either IMO or CERES.

7. University Degree Master of Science Degree Educational background 80 %20 % RETAILERS AND STAKEHOLDERS OF ORGANIC PRODUCTS

8. 1*2345 Basic qualification in organic retailing 0004060 Retail management 0040600 Business management 020 060 Product knowledge 0020 60 RETAILERS AND STAKEHOLDERS OF ORGANIC PRODUCTS *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree Attitude towards the importance of the required topics for education

9. E valuation of the importance of the topics covered in the Quality Handbook with respect to their own business and staffs’ competence RETAILERS AND STAKEHOLDERS OF ORGANIC PRODUCTS % Basic qualification in organic retailing 100 Products - Total Assortment Organic Food Shop 60 Business competencies0 Sales Management60 Marketing - Management 20 Business management 40 Qualification standards at the management level (as stated in the Quality Handbook) 20

10. 1*1*2345 Basic Knowledge organic trade 0040 20 Organic Agriculture 0040060 Fair Trade 04020 Hygiene and Safety 0006040 Care for Goods 00206020 Good Storage 0004060 Communication Skills 00206020 Computing, Technology Knowledge 06020 0 Environmental Protection 0020800 Standardization, Processing, Packaging and Transportation 0008020 Nutrition Science 02060200 Organic food production 0006040 Attitude of the RETAILERS towards the topics in Quality Handbook with resspect to their importance *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

11. E valuation of the topics regarding to their necessity for the RETAILERS’ own business development 1*1*2345 Potatoes Vegetables and Fruits0200 60 Bread and Bakery Products02006020 Dairy Products0007525 Milk, dairy products0007525 Organic eggs0250075 Soya products050 00 Cereals and cereal products050025 Dry fruit0006040 Seeds for sprouting and sprouts050 00 *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

12. Evaluation of the topics regarding to their necessity for the RETAILERS’ own business development (cont’d ) 1*1*2345 Oil, fat and nuts0004060 Honey and honey products0250 50 Spreadable and spicing products0006040 Beverages0250750 Stimulants (sweets, coffee, tea, and cocoa)05025 0 Baby food050025 Cosmetic Products050025 GMO-derived products02550250 Meat Products5025 00 *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

13. E valuation of the topics that the RETAILERS interested to be trainers in organic retailing development (cont’d) 1*1*2345 Frozen products50250 0 Delicatessen25 0500 Semi−finished products25 0 Herbs and medicaments25005025 Fish05025 0 Essential oils2500750 Detergents and washing agents05025 0 Snack25500250 Household utensils and cereal grinders25 5000 *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

14. RETAILERS AND STAKEHOLDERS OF ORGANIC PRODUCTS

15. E valuation of the topics the RETAILERS are interested to be trainers in organic retailing 1*1*2345 Basic Knowledge organic trade 0000100 Organic Agriculture 0001000 Fair Trade 00000 Hygiene and Safety 0000100 Care for Goods 0000100 Good Storage 0000100 Communication Skills 0000100 Computing, Technology Knowledge 00000 Environmental Protection 0000100 Standardization, Processing, Packaging and Transportation 00000 Nutrition Science 0000100 Organic food production 00050 *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

16. Training Tools Preference of the RETAILERS 1*1*2345 Face to face training courses 00050 On-the-job training 0006633 Short seminars 0003366 Information sessions 00050 e-learning training 00050 Printed materials (handbooks, referent materials, etc.) 0040 20 *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

17. TRAINING PROVIDERS

18. Turkish state universities (92 %) or in the province branches of Ministry of Food, Agriculture and Animal Husbandry of Turkey (8 %) TRAINING PROVIDERS Educational Background

19. TRAINING PROVIDERS Experience in Organic Agriculture

20. Areas of the excellence in training of the TRAINING PROVIDERS % of Training Providers Organic Milking Animal Farming17 Organic Horticulture17 Organic Agriculture50 Faculty of Veterinary Medicine8 Organic Propagation8

21. TRAINING PROVIDERS Training experience

22. TRAINING PROVIDERS Course Frequency

23. TRAINING PROVIDERS Do you also provide trainings other than in the institute you are working?

24. TRAINING PROVIDERS Institutional Background – The level of training provided in the institutions where the trainers are employed is mainly University degree (Associate Degree/Bachelor of Science, Master of science, PhD) (82 %)

25. TRAINING PROVIDERS Institutional Background Subjects provided in the institutions: – Retail management, – Business management, – Foreign language, Social studies, – Science, and – Production: animal and plant origin: milk, vegetables and fruits

26. TRAINING PROVIDERS The most important topics provided by the trainers: – Organic agriculture – Organic animal production (sheep and goat farming) – Animal health and diseases – Animal wealth, Reproduction Physiology – Poultry farming, Hygiene – Poultry diseases and hygiene – Milk and meat animal production – Organic feeding

27. TRAINING PROVIDERS The most important topics provided by the trainers: – Fruit and vegetable growing, physiology – Organic feed plants, – Principles of organic agriculture, – Biosecurity, Environmental Safety – Good agriculture practices – Field crops – Seed production – Sustainable agriculture – Quality management systems – Presentation and Communication skills

28. The training provided by the institutions are mostly related to the categories: % Retail in foodstuff 50 Marketing and sales 75 Product knowledge83 Working procedures 50 Hygiene and safety in workplace75 Accounting83 Advisory and sales communication50 Nutrition science50 Marketing tools66 Implementation of Quality Assurance Schemes75 TRAINING PROVIDERS

29. Familiarity with the approach of Organic Agriculture, its methods, products and all special features connected

30. Would you be interested to provide training in organic food-stuff-issues and special requirements for organic retailing? TRAINING PROVIDERS

31. State the topics (as Mentioned in the Quality Handbook) that the Trainers will regard to teach TRAINING PROVIDERS 1*2345 Basic Knowledge organic trade 0022 55 Product Know – how and its diversification in fresh/dry/nonfood 12005533 Organic Agriculture 0002278 Fair Trade 44012044 Hygiene and Safety 00112267 Care for Goods220 4412 *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

32. S tate the topics (as Mentioned in the Quality Handbook) that the Trainers will regard to teach (cont’d) TRAINING PROVIDERS 1*2345 Good Storage 110 3345 Communication Skills 00123355 Computing, Technology Knowledge 44011 34 Environmental Protection 0001288 Standardization, Processing, Packaging and Transportation 12003355 Nutrition Science 00332245 Organic food production00123355 *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

33. Can you imagine and are you able to go for training and/or internship to advanced countries in the EU to receive this special training-competence? TRAINING PROVIDERS

34. Do you have experience with E-Learning?

35. TRAINING PROVIDERS Can you imagine do get specialized in E-Learning and work with this method as a special trainer and tutor?

36. TRAINING PROVIDERS Do you think the content of Eco-Qualify is relevant and eligible for possible educational activities?

37. TRAINING PROVIDERS Would you consider any additional content regarding the special conditions and requirements in your country?

38. TRAINING PROVIDERS The proposed additional content is: – Importance of organic products for human health – Marketing research – Marketing Techniques – Organizational Management – Cooperatives of Organic Farmers for structured and efficient marketing – Advertisement

39. TRAINING PROVIDERS Are the criteria for educational institutions are applicable and relevant for your country and situation?

40. TRAINING PROVIDERS Are the required qualifications for teacher/trainer are applicable and relevant for your country and situation?

41. AUDITORS OF QUALITY ASSURANCE SYSTEMS

43. Type of the organization where the auditors are employed

44. AUDITORS OF QUALITY ASSURANCE SYSTEMS Attitude of the auditors towards the organic retail topic

45. E valuation of the topics in the Table according to the AUDITORS’ opinion 1*2345 The organic retail topic is being approached by the project in a satisfactory way 0033670 This is an actual, demanded issue by the labor market 016175017 The structure of the Quality Handbook is according to the national VET demands 0001000 The proposed training methodology is comprehensive and complete 0001000 The vocational training providers evaluation criteria are relevant and according national law 016175017 The Content - Qualification standards at the management level is according to the requested levels 0001000 *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

46. E valuation of the topics in the Table according to the AUDITORS’ opinion (cont’d) 1*2345 The monitoring criteria regarding to educational institutions audits are relevant for the purpose of the tasks 0050 0 The Quality Handbook is adequate for the target group 0033670 The Quality Handbook is applicable in my country 0170830 The Quality Handbook is flexible 017 5016 The Quality Handbook is reliable 0033670 The audit system of Eco-Qualify is practicable for your national conditions and requirements 0050 0 *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

47. AUDITORS: Evaluation of the topics in regarding to their necessity for the further development of the QA Sector 1*1*2345 Potatoes Vegetables and Fruit 0008317 Bread and Bakery Products 0001000 Dairy Products 0008317 Milk, dairy products 0006733 Organic egg 0017830 Soya products 00176617 Cereals and cereal products 00176617 Dry fruit 00176617 Seeds for sprouting and sprouts0033670 *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

48. AUDITORS: Evaluation of the topics in regarding to their necessity for the further development of the QA Sector (cont’d) 12345 Oil, fat and nuts 00335017 Honey and honey products 00176617 Spreadable and spicing products 0001000 Beverages 0001000 Stimulants (sweets, coffee, tea, and cocoa) 0001000 Baby food 00173350 Cosmetic Products 00335017 GMO-derived products 03317 33 Meat Products 00173350 *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

49. AUDITORS: Evaluation of the topics in regarding to their necessity for the further development of the QA Sector (cont’d) 12345 Frozen products 0008317 Delicatessen 0017830 Semi−finished products 0006733 Herbs and medicaments 00503317 Fish 00173350 Essential oils 0017830 Detergents and washing agents 0017830 Snack 17006617 Household utensils and cereal grinders 01750330 *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

50. Evaluation of the QUALITY HANDBOOK by the AUDITORS Criteria1*1*2345N/A 1.The topics covered in the Quality Handbook are appropriate for the training in organic retailing 00010000 2.The duration of the course is reasonable001766170 3.Organic food retailing training is an actually demanded issue by the national labor market 0161750170 4. The structure of the Quality Handbook is according to national VET demands 00010000 5.The Content - Qualification standards at the management level is according to the requested levels 00010000 *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

51. Evaluation of the QUALITY HANDBOOK by the AUDITORS (cont’d) Criteria1*1*2345N/A 6.The proposed training methodology is comprehensive and complete 00010000 7.The vocational training providers evaluation criteria are relevant and according to national law 00336700 8.The Content - Business competencies is in relevance with national labor market 00100000 9.The criteria regarding educational institutions audits comply with national requirements 0050 00 10.The structure and responsibility issues about local Quality Management stated in the Quality Handbook meet the national requirements 00673300 *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

52. Evaluation of the QUALITY HANDBOOK by the AUDITORS (cont’d) Criteria1*1*2345N/A 11.The structure and responsibility issues about external Quality Management stated in the Quality Handbook meet the national requirements 00178300 12.The checklist for the validation is appropriate for the national needs 00083170 13.The teachers’ qualifications are well- defined and comply with national requirements 0161750170 14.The evaluation of the training service outcomes is in compliance with national standards 00083170 *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

53. THANK YOU