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Constructing an Effective Grassroots Movement Mario Waissbluth.

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1 Constructing an Effective Grassroots Movement Mario Waissbluth

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3 65% 46% 31% 17% 10%

4 Chile is the country with the second highest level of segregation in the WORLD   Wealthy children study with other wealthy children, middle class children with other middle class children, and poor children with other poor children Chile

5 The birth of our organization was unplanned and unexpected August 22, 2008

6 In just 4 years, we have achieved solid victories and become a key player and point of reference in education debates. We were the first to suggest scholarships for students studying pedagogy. We were the first to propose increases to the Preferential Educational Subsidy. We improved the salaries, responsibilities, and hiring process of school administrators. We achieved a US$ 300 million increase in funding for public education.

7 In just 4 years, we have achieved solid victories and become a key player and point of reference in education debates. We set in motion a discussion about the importance of preschool education, and its budget has subsequently been increased. We blocked or modified legislation that we perceived as inadequate. We have done fieldwork, helping municipalities with education management. ……… and much more

8 Key factors in our success: 1. A passionate team 2. Well-researched, fact-based proposals 3. Total independence from political parties 4. Persistence 5. Maximizing petitions 6. Professionalism in working with social media and the press 7. Lobbying and dialoguing with all stakeholders 8. Fieldwork + public policy 9. Simultaneous convergence of media messages

9 Passion…..

10 Even more passion …….

11 This also has political and financial costs.... And we have learned through trial and error that not everything is as rosy as it might first seem. We are a well-respected organization with an INDEPENDENT VOICE regarding topics concerning education for all political sectors and for all citizens.

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13 The website is the movement’s battleship…..

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15 Today, Twitter is the fastest growing and most powerful tool; it is no longer a “toy”. The “helicopter missile brigade”: followers on Twitter Today, we have over 124,000 followers. This is the most important NGO Twitter account in Chile.

16 In the Commission on Education discussing the laws surrounding teachers, 2020 is setting out the law’s merits and improvements In the Commission on Education listening to M Waissbluth from 2020, very interesting, they support the direction of the project but advise a larger budget. In the Commission, Educación 2020 is tearing apart Lavin’s project, “quality and equality” An interesting debate in the Senate’s Commission on Education over the quality and equality of education with Educación 2020

17 Almost Daily Press Appearances Turning in signatures supporting public education to the presidentialpalace, May 2012.

18 Budget: Waissbluth requests that preschool education be prioritized,and government intervention for municipalities in crisis.

19 Television “We have the most segregated educational system in the world” (May 2012, CNN Chile)

20 A systematic focus is key for our model to be effective Educación 2020`s Fieldwork Educación 2020`s Policy Studies Press and the media The internet and social networks Other educational research institutes Executive and Legislative Power Citizens Lobbying

21 Before

22 After

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