1. Visual Rhetoric Project By: Nick Cairo
Burning MONK

2. Burning Monk

3. Background Information
On June 11, 1963 a South Vietnamese Buddhist monk named Thich Quang Duc set himself on fire in the middle of a busy Saigon intersection in protest of the Diem Regime’s oppressive sanctions against Buddhist followers.
The photograph was taken by American news correspondent Malcolm Browne.
The shot won a Pulitzer prize and a World Press Photo of the Year award.
Witnesses claim that “as he burned he never moved a muscle, never uttered a sound.”

4. Focal point
What is the first thing you notice when viewing the picture?

5. Focal point
The first thing I noticed was the monk on fire because that is something that you just don’t see very often.

6. Background
What do you notice in the background?

7. Background
I see pedestrians gathered around watching with other Buddhist protestors. Also a car and a gas can.

8. Purpose
What is the purpose of the photo? What argument is it making?

9. Purpose
I believe that it’s purpose is to get people’s attention and to tell them to be aware of the injustices of governments around the world.

10. Pathos
What is the emotional appeal of this picture?

11. Pathos
It makes me feel sad for the Buddhists because this is how for they had to for their message to be heard. Also angry with the government for pushing them to this extreme.

12. Logos
What is the logical appeal of the photo?

13. Logos
The monk is immolating himself to draw attention to and protest the Vietnamese government’s oppression of Buddhists.

14. Ethos
Why is it credible?

15. Ethos It is a very famous photograph.
It has also won numerous awards including the Pulitzer Prize.

16. Bibliography
Browne, Malcolm. Burning Monk. Quarterly Journal of Speech 97.1 (2011): p.10. Academic Search Premier. EBSCO. Web. 30 Oct Photograph. Murray Yang, Michelle. "Still Burning: Self-Immolation as Photographic Protest." Quarterly Journal of Speech 97.1 (2011): Academic Search Premier. EBSCO. Web. 30 Oct