1. Covering all of the major stops when using WordPress to build websites for your clients: Sales Pitch, Design & Function, Content, and Walkthrough

2. Who is Tammy Hart? I am a self-taught, freelance designer who has leveraged trial, error, and observation to become a WordPress expert. I specialize in deep customization of WordPress content and templates. I also do all levels of Web Design and XHTML/CSS Coding. You can find out more or contact me through one of these means: Website: www.TammyHartDesigns.com Email: tammy@tammyhartdesigns.com Twitter: @tammyhart

3. Sales Pitch How do I sell WordPress to my clients?

4. Sales Pitch What do they need?  Low cost  Content Management  Good support  Room for Growth  Customizability  Do it yourself maintenance  Media Tools  Keep in touch with the audience  Scalability What Would WordPress Do?  It’s free!  Easy to use admin interface  Unmatched community  Add content now & later  Thousands of themes & plugins  Easy as writing an email  Built in tools and plugins  Multiple subscription options  Caching helps!

5. An Awesome Resume

6. Design & Function How do we decide what their website will look like and do?

7. Design and Function Where do you start?  Ask questions  Budget  Timeline  Examples and Models  Current Design Resources  Start them with a list of functions  Don’t be afraid to suggest a better way  Make sure they will have all the essentials What Can WordPress Do?  Customize a ready theme  Start from scratch  All your essentials  Static content  Blog/News  Thousands of Widgets  Contact Forms  Social Media Integration  Subscription Integration

8. Above and Beyond the Call of Duty  Portfolio Entries www.tammyhartdesigns.comwww.tammyhartdesigns.com  Paid Content Subscriptions www.nhpoliticalreport.comwww.nhpoliticalreport.com  Event Information and Calendars www.pasadenasymphony-pops.orgwww.pasadenasymphony-pops.org  Custom Author Information Pages www.thecoachingassociation.comwww.thecoachingassociation.com  Integrated Image Slideshows www.openhandremodeling.comwww.openhandremodeling.com  Multiple Languages www.march18.orgwww.march18.org

9. Content How do I get content from my clients and properly deploy it through WordPress?

10. Content  Get started off right  Develop a site map first  Set and enforce deadlines  When you’re designing, they should be writing  Use the right tools  Set up their WordPress site before designing  Jumpchart www.jumpchart.comwww.jumpchart.com  Use plugins to manage pages ▪ pageMash > Page Management ▪ My Page Order

11. Walkthrough How do I hand over the reigns and keep their learning curve to a minimum?

12. Walkthrough A few steps:  De-clutter the dashboard  Set up their multiple user accounts for them  Install the essential plugins for them  Do a live walkthrough  Advise them of upgrades  Offer a list of resources Remember:  WordPress is easy!  Give support after launch

13. Resources for Clients  WordPress.org http://codex.wordpress.org/Getting_Started_with_WordPresshttp://codex.wordpress.org/Getting_Started_with_WordPress  WordPress.tv How to Videos http://wordpress.tv/category/how-tohttp://wordpress.tv/category/how-to  WordChalk Classes www.wordchalk.comwww.wordchalk.com  Fresh Workshops Live Training www.freshworkshops.comwww.freshworkshops.com  As their developer, you are your client’s best resource!

14. Thank You Website: www.TammyHartDesigns.com Email: tammy@tammyhartdesigns.com Twitter: @tammyhart WordChalk: Learn More About WordPress with Live Classes, In Person and via the Web Next Class: Saturday, January 23rd Website: www.WordChalk.com Twitter: @wordchalk Ask me for your 15% off discount code for WordCamp attendees only!