2. 2014 BuoyantBuoyant Fantastic

3. 2014/13 2013 2014 At par with our earlier forecast

4. MAIN CONTRIBUTORS TO GROWTH IN 2014

6. 2013 Lucky 13 2014 Fantastic 2015 Bullish

7. 2015/14 2014 2015

8. Over 2 years

9. 2015/14 2014 2015

10. Biggest cricketing event ICC World Cup is expected to earn a revenue of under Rs 1,000 cr – Rs. 500 crores is likely to be additional, balance as part of organic growth across sectors WHY 9.6 %

11. Other contributing factors to growth: – New advertisers – Separate sales of HD channels – Facility of Geo targeting ads will attract more, local and retail advertisers on TV – New channel launches from existing networks – Further push by E-commerce companies and mobile and social apps – Spends on Assembly elections in Delhi and two other states – Increased government spending on print – Launch of phase 3 in Radio expansion WHY 9.6%

12. Spends in INR crores A 13 year Review Growth Rates Source: Pitch Madison Media Advertising Outlook 2015

13. 6 billion 411 billion +16.4%+ 5.3% US$

14. Source: Warc, International Ad Forecast 2013/14 (October 2013) India maintained its 12 th position in global advertising market Source: Warc, International Ad Forecast 2014/15 (December 2014)

15. Source: Warc Consensus Forecast January 2015 India figures as per Pitch Madison Media Advertising Outlook 2015 India was the fastest growing ad market in 2014 but has slipped to the second fastest growing market in 2015, just below China Current prices, y/y % change Country2014 Russia 3.1 India 16.4 China 11.4 Brazil 12.7 UK 7.1 US 4.4 Japan 2.3 Australia 0.8 Canada 2.5 Germany 1.5 France -1.3 Spain 3.6 Italy -1.8 Global5.3 2015 1.4 9.6 10.3 7.1 5.7 3.5 1.9 2.7 3.4 1.5 -0.1 4.5 1.1 5.1

16. Source: Pitch Madison Media Advertising Outlook 2015 Rs. 37,104 crores Print widens gap with TV and is the largest contributor at 41.2%

17. Source: Pitch Madison Media Advertising Outlook 2015

18. Others – OOH + Radio + Cinema Digital Source: Pitch Madison Media Advertising Outlook 2015

19. 14,158 15,503 15,274 16,086 2,233 2,371 1,285 1,362 3,970 5,135 184 201 2014 2015 P 2014 2015 P Source: Pitch Madison Media Advertising Outlook 2015

20. TELEVISION

21. TV Trend over the years TV has grown at the rate of 14% and will grow by 9.5% Source: Pitch Madison Media Advertising Outlook 2015

22. Contribution by TV Genres by spends Hindi GEC contributes nearly 27% of the overall TV revenue and continue to remain the leader of the pack Source: Pitch Madison Media Advertising Outlook 2015 TV Genres Contribution20132014 Hin GEC 28.2%27.0% TN CS 7.2%8.5% Hin News 8.0%7.6% Eng News 5.9%5.8% AP CS 4.6%5.2% Hin Mov 5.6%5.1% Mah CS 4.4%4.6% Sports 3.9%4.4% Info 4.2%4.1% Kids 4.3%3.9% Kan CS 4.1%3.7% Music 3.7%3.4% Ben CS 2.3%3.3% Eng Mov 3.4%3.3% Ker CS 2.9%3.0% Eng Ent 2.5%2.7% DD 2.6% Other Regionals 1.9%1.4% Others 0.3%0.6%

23. 201220132014 FMCG 54.456.653.3 Telecom/Digital/ Ecommerce 9.410.313.6 Auto 6.07.57.2 BFSI 4.33.8 Clothing Fashion Jewellery 3.73.53.2 Real Estate & Home Improvement 3.73.63.1 Contribution of Top categories by spends FMCG continues to dominate TV Source: Pitch Madison Media Advertising Outlook 2015

24. * FCT excludes channel promos Source : TAM, Adex

25. Source : TAM, Adex TG : 4 years+ Market : All India

26. PRINT

27. Print Trend over the years Print grew 10% and expected to grow faster than TV Source: Pitch Madison Media Advertising Outlook 2015

28. Total Space Consumed in Dailies decreased by 2% * excludes in-house ads by Dailies Source : TAM, Adex

29. Contribution by languages in Dailies in terms of Volume CC Hindi Dailies continue to be ahead of English Dailies Source: Pitch Madison Media Advertising Outlook 2015 LanguagesContbn Growth Hindi36%35%-3% English24% -4% Marathi8%9% Tamil8%7%-13% Telugu7% 0% Gujarati5% 3% Kannada4% 8% Malayalam4%3%-9% Oriya2%3%-1% Bengali1% 3% Assamese1% -4% Punjabi1% -7% Dailies 201320142014/13

30. Product Catg201220132014 FMCG 10.412.313.6 Auto 11.411.711.9 Education 10.69.79.4 Real Estate/ Home Improvement 8.68.78.1 Clothing / Fashion / Jewellery 7.16.1 Retail 5.85.75.3 Contribution of Top Categories FMCG, Auto & Education - the 3 lead Categories Source: Pitch Madison Media Advertising Outlook 2015

31. Hindi Dailies continue to overtake English Dailies in 2014 Source: TAM, Adex

32. RADIO

33. Radio rings in 17% growth on the back of Lok Sabha & Assembly elections Source: Pitch Madison Media Advertising Outlook 2015

34. Product CatgContbn Growth Real Estate & Home Improvement 12% 10% FMCG 13%12%-3% Telecom/Digital/ Ecommerce 8%9%34% BFSI 8% 4% Media 6%7%31% Auto 5%6%34% Retail 6%5%-3% Clothing Fashion Jewellery 5% -1% Travel & Tourism 5% -1% HH Durables 3% 8% Education 4%3%-1% Election - Political Ads 1%3%160% Contribution of Top Categories by spends Real Estate & Home Improvement sector continue to lead the pack contributing to 12% Source: Pitch Madison Media Advertising Outlook 2015 Radio 201320142014/13

35. CINEMA

36. Cinema has grown by 10.4% Source: Pitch Madison Media Advertising Outlook 2015

37. OUTDOOR

38. Both Transit Media & Traditional OOH Media has grown by more than 12% boosting Outdoor growth to 13% Source: Pitch Madison Media Advertising Outlook 2015

39. DIGITAL

40. Display grows by 48% & Search increases by 36% Overall Digital continued its strong contribution and grew by over 30% Source: Pitch Madison Media Advertising Outlook 2015

41. Our Advise to Advertisers

42. FOCUS ON EFFECTIVENESS Not efficiency !

43. EXPERIMENT Fail often, Fail fast! Should be our mantra

44. MEDIA CAN MOVE MOUNTAINS But don’t under resource your campaigns

45. PRIORITIZE MARKETS SHARPLY Don’t Underspend in Any Market

46. CORNER ROOM ATTENTION REQUIRED Senior Management Must Spend More Time With Media Agency Leaders If They Want More Out Of Media