1. Gamification: A Capability for the 21st Century Employee
Presented by Matthew Carson and Allison Carroll

2. Agenda What is Gamification? Why is Gamification Important?
Where is Gamification being done today?
What are the things to listen for from your clients?

3. 3
WHAT IS GAMIFICATION

4. GAMIFICATION: DEFINITION
Gamification is the use of game attributes to drive game-like player behavior in a non-game context. This definition has three components:
“The use of game attributes,” which includes game mechanics/dynamics, game design principles, gaming psychology, player journey, game play scripts and storytelling, and/or any other aspects of games
“To drive game-like player behavior,” such as engagement, interaction, addiction, competition, collaboration, awareness, learning, and/or any other observed player behavior during game play
“In a non-game context,” which can be anything other than a game (e.g. education, work, health and fitness, community participation, civic engagement, volunteerism, etc.)
Source: Dr. Michael Wu, Principal Scientist of Analytics at Lithium.
Bottom Line: Use game principles to reward positive behavior and progress

5. GAME MECHANICS
Companies use at least one of six primary game mechanics already:
Points
Levels
Challenges
Badges
Leaderboards
Rewards
All of the mechanics can be leveraged to engages employees and increase retention rates
The goal is to develop a model that simultaneously engages employees and assists in identifying top talent for leadership
Badges can help gauge employee interests and interests
Leaderboards help identify emerging leaders
Challenges identify innovators
Points give a manager a framework to assess employees
Rewards provide incentive to accomplish tasks and focus employees on goals
Levels showcase expertise level in specific topic areas
Source:

6. A MODEL FOR GAMIFICATION: THE SAPS FRAMEWORK
Status – opportunities to level up, desire for status is universal and people don’t want to lose status
Access – giving people something that they can’t have without you.
Power – giving people control over other people. Moderator on a forum, leader of a group, etc.
Stuff – can be expensive and is a known quantity. Would you rather get a free 11th cup or not have to wait in line for the coffee?
Source:

7. SERIOUS GAMES: NOT GAMIFICATION
Urgent Evoke
IBM – CityOne
We do have an internal team working on development of serious games internally in the firm. Santiago Pikula is the SrAsc leading this up and has examples of tools that help CyberSec

8. WHAT ARE SOME GAMIFICATION EXAMPLES8
WHAT ARE SOME GAMIFICATION EXAMPLES

9. GAMIFICATION IN PRACTICE: TESTING
Scenario: An employee wants to demonstrate their level of expertise across the firm to be recognized as an internal thought leader and to increase their professional network
Value: Management can identify skills of employees for proposals or project staffing without mass resume calls or internal team resumes
Solution: Smarterer’s Approach using Game Mechanics
Employee:
Quests – No
Badges – Yes, badges to display your intellectual prowess
Rewards – No
Points – Sort of, tied to each skill/capability
Levels – Yes, decided by correctness of answers
Leaderboards – Yes, visual of where you stand in level of expertise on a topic
Challenges – can challenge colleagues to see who is the smartest in a topic area
Approved questions that determine level of mastery on a specific body of knowledge
Ranking within the community to identify a fit on future projects

10. IN PRACTICE EXAMPLE: LEARNING
Scenario: A manager needs to develop an individualized learning plan for each of their employees under the direction of senior management with the expectations that they will be able to track progress and achievement in real-time.
Solution: The Khan Academy Approach to Game Mechanics
Employees see progress for their individualized learning path
Managers can track and assist employees using real-time KPIs
Employee
Manager
Knowledge Map
Learning Plan
Multi-Employee Training Activity
Employee:
Quests – Yes, customized learning plans
Badges – Yes, badges to display your intellectual prowess
Rewards – Yes (virtual), updated profile, unlocking of new areas
Points – Yes, points derive from correct answers provided
Levels – Yes, the more points, the more
Manager:
Leaderboards – Yes – real-time visual of where your employees rack & stack
Challenges – Yes – send out a training challenge to staff
Profile
Multi-Employee Training Performance
Video Tutorials

11. IBM Rewards Quests Challenges Badges Leaderboards Points Levels
IBM’s internal collaboration network is using IBM Connections, a platform that is the evolution of Lotus – this is just a snapshot of one person’s platform and does not represent the robust-ness of the platform. This is meant to show an example of how a platform can incentivize productive and rewarding activity.

12. EMC Points Leaderboards Quests Rewards Challenges Levels Badges
EMC is using the JIVE collaboration platform (allows internal and external communications) with Badgeville’s integrated solution. Badgeville is another leading provider and EMC’s platform is a great example of how emphasizing activity by means of “badges” and levels gets people to return to a social platform.
Badges

13. SALESFORCE WORK.COM CUSTOMIZE Recognition:
Work.com also uses custom badges, so GSA is going to look at customizing badges tailored to the way that it does business – customer satisfaction, tenant satisfaction, etc.
You can attach skills to reflect the meaning of each badge — reinforce principles learned in training and this can all be viewed publically
Have leaderboards, rankings and other statistics
Other clients – LivingSocial, HubSpot
EXAMPLE: Living Social created “Escape Artist” Badge to amplify behavior and public recognition on the global sales team

14. HOW ARE ORGANIZATIONS USING GAMIFICATION14
HOW ARE ORGANIZATIONS USING GAMIFICATION

15. BY 2015, 50 PERCENT OF COMPANIES WILL EMBRACE GAMIFICATION, GARTNER SAYS
“Gamification describes the broad trend of employing game mechanics to non-game environments such as innovation, marketing, training, employee performance, health and social change,” said Brian Burke, an analyst at Gartner. “Enterprise architects, CIOs and IT planners must be aware of, and lead, the business trend of gamification, educate their business counterparts and collaborate in the evaluation of opportunities within the organization.”
Source:

16. GAME MECHANICS AND ORGANIZATIONS
Gamification is being leveraged within typical organization’s today through:
Performance Awards
Sales Leaderboards
Contests & Innovation Challenges
Reputation and Skills Management
Management Oversight & Insight
Knowledge Management

17. UNDERSTANDING EMPLOYEE BEHAVIORS
To avoid the grass is greener mentality there are four guiding principles that shape employee behaviors and improve company engagement:
Progress Paths – How close is an employee to the next “level up”?
Social Connection – How do employees determine what peers share the same skills (e.g. Belting) and where they rank?
Interface/User Experience – What environments can be used to engage employees on existing/future social platforms? (multi-device access, augmented reality)?
Feedback and Rewards – What motivates employees and / or leadership? (determine reward models to incentivize behavior, so-called “turbocharging” effect)
Progress Paths – is there a new way to “level up” an employee when they meet all the criteria, as opposed to waiting for an annual conversation
Social Connection – Employees are a wealth of capital beyond the skills and knowledge they bring. They frequently have connections with other employees across the firm. This can be hard to maintain and manage if not used with the internal system.
Interface/User Experience – the burning platform vs. the sustainable platform
Feedback/Rewards – Most companies do this today, but acknowledgement/kudos aren’t always socialized.

18. IN PRACTICE EXAMPLES: USE BADGING TO INCREASE ENGAGEMENT
Contract Badge: Understanding of a contract vehicle
Novice to expert levels, perhaps different badges for different contract types
Capability Badge: Understand the Service Offerings in different capabilities
ST&I, Sys Dev, Cyber, Master Technologist (all tech capabilities understood), S&O, Analytics, etc.
Idea Generator Badge: Promote new ideas with key career incentives
Top 50 idea generators in the firm receive mentoring time with senior leadership based upon badge level
Idea generator badge – generate 5 ideas, get a 30-minute brainstorming session per quarter with senior leaders.
Key Need: Develop an incentive/reward/acknowledgement system
Have a clear concept of what we want our employees to accomplish
Understand what matters for employee and firm success
Goal: Have a leaderboard to allow both employees and management measure progress along the way.
Remember when we were kids and were in the Girl / Boy scouts…everyone wanted badges and the ultimate status was the Eagle Badge. Badges are a mechanism to showcase talents and be acknowledged for the use of those talents in a business environment.

19. ENGAGEMENT AND GAME MECHANICS
Adding game mechanics is an effort to solve the “interactions per person” problem as opposed to just increasing social activities.
We want all employees to start engaging, not just employees that already engage to engage more.
Employee behaviors change over time, and injecting game mechanics is a means to assist that change.
When you’re a Consultant (level 1) you have different goals, different objectives, different skills, different activities, etc. from when you’re an Associate, or a Senior Associate, or a Vice President.
Each level can approach their working life with the right set of tools and a shaped environment to be successful in their work. (In games, as you level up, your quest challenges increase and enemies get stronger but have higher rewards for success, and it just isn’t fun to fight lower level enemies)

20. POTENTIAL VALUE PROPOSITION
Energize the workforce
Provide employees with a sense of purpose and incentive to engage in collaborative efforts
Drive Performance Improvement
Timely feedback to directly engage employees
Innovate in an Organic way
Capitalize on geographic diversity of workforce
Enable Grass-Roots efforts
Motivate Teams and Individuals
Clearly identify what teams/individuals get if they do well
Identify Emerging Leaders
Senior Leaders can identify upwardly mobile staff
Institutionalizing these concepts can help develop patterns for project resource allocation

21. 21
WHERE IS Gamification
BEING DONE TODAY

22. LEADING CAPABILITY PROVIDERS
Company
(Not an exhaustive list)
Technology Partners
Integrators
Supported Platforms
Bunchball
IBM, Microsoft, Yammer, Jive, Salesforce.com
Perficient, Riser Media, Salesforce
Sharepoint, Yammer, Jive, IBM Connections, Jive, Microsoft
Badgeville
Yammer, tibco, IBM, Microsoft, Jive
Perficient, Appirio, Oracle, Saba, Deloitte, CloudSquads
Jive, Yammer, Zendesk, Salesforce, Sharepoint, Bazaarvoice
Work.com
Salesforce.com
PwC, Knowledge Infusion
Mobile, Salesforce, Web-based
PugPharm
N/A
Mobile Devices / Web-based, facebook
Echo.it
Web-based, SaaS solution
Open Source Platforms
Company
(Not an exhaustive list)
Additional Information
Mozilla Open Badges
– uses an “open badge infrastructure”
Userinfuser
- Google Open Source Project
Zurmo
- Open Source CRM Platform with Gamification

23. OTHERS IMPLEMENTING GAMIFICATION
Nike – Nike+ running techniques
iFit – badges for running, competition against others
Recycle Bank - Recycling incentives
Source:
Source:

24. 24
Is Gamification
Right For My Clients

25. Would my client derive value from encouraging behavior?
ASK YOURSELF
MOTIVATION:
Would my client derive value from encouraging behavior?
MEANINGFUL CHOICES:
Are target activities sufficiently interesting?
STRUCTURE:
Can desired behaviors be modeled through algorithms?
POTENTIAL CONFLICTS:
Can the game avoid tension with other motivational structures?
Gamification is a powerful tool when designed to accomplish purposeful goals around set business objectives. Gamified systems are not the same for all organizations.
Motivation:
Motivation is important in situations that involve deep creativity, skills, or teamwork- either this, or when it is required to make something that is boring interesting.
Meaningful Choices:
There are several situations that make choices meaningful – are there options for the user, does the gamified system do things in a way that seem interesting, does the user care about the outcome?
Structure:
Can rules and algorithms be used to implement a gamified system? The business should be able to encode in rules and algorithms in order for gamification to be effective.
Conflicts:
This is particularly important in companies, in which there are several motivators for employees, including salaries, HR policies and more. The motivational structure within the gamified system should not create a conflict in the mind of the user. Game vs. Job

26. CHALLENGES & WHAT TO LISTEN FOR
Lack of innovation in the workplace
Ineffective collaboration across the enterprise
Customer Engagement (technology partners, service consumers,
Interest from leadership to increase productivity at work
Lack of Knowledge Management
Retention Issues
Interest in Interactive Learning Systems
Boredom with existing social platforms

27. backup
COMPLETE

28. Beyond Badges: The New Rules of Gamification
Portion of online article:
"For years, no one could see how they were doing—it was all opaque," says Paharia. But now, by letting employees compete against colleagues with points, each worker knows exactly where they stand. It's also a powerful motivational tool, showing employees that they're not working in a vacuum.
"It encourages the notion of teams, that an not only doing it as part of myself, but part of a group," he says. "It's all about focusing on internal."
Source:
COMPLETE
BONUS ROUND

29. Badgeville Badges / Leaderboards / Points / Quests /
Works with Yammer, SharePoint, Jive, IBM Connections, Salesforce and other platforms that use JS, HTML5 or JSON
API – lightweight interface that allows administrators to manage all the gamification pieces and how they interact with the social platform
JavaScript API and Widget Library – After you install Badgeville’s JavaScript library with a simple line of code, you can easily leverage any of Badgeville’s 30+ HTML5 widgets across your site or app.
Widget Studio – Badgeville’s Widget Studio makes it easy to do CSS styling around all your different gamification elements that align to a company’s personal brand.
Gears – Apply specific pieces of data from The Behavior Platform into existing elements of your webpage or application
Badges / Leaderboards / Points / Quests /
Levels / Challenges / Rewards
Source:
COMPLETE
BONUS ROUND

30. Bunchball Badges / Leaderboards / Points / Quests /
Works with Yammer, SharePoint, Jive, IBM Connections, Salesforce, Jive, SAP, JIRA, Box.net, ADP, NetSuite, Oracle PeopleSoft, SugarCRM, Taleo, Workday
Create and personalize challenges aligned with your business goals
Use progress bars, newsfeeds, levels and competition to inspire and engage your employees
Use real-time feedback to recognize incremental improvement
Offer virtual and real rewards right in Service Cloud to incent agents to reach key productivity milestones
Create missions and rewards that motivate employees to respond quickly to complaints or queries that flow from social networks like Facebook and Twitter
Badges / Leaderboards / Points / Quests /
Levels / Challenges / Rewards
Source:
COMPLETE
BONUS ROUND

31. Zurmo Badges / Leaderboards / Points / Quests / Challenges / Rewards
Completely Open Source CRM – not a pure social platform, but focused on Customer Relationship Management
Could be used to manage consultant relationships spanning multiple markets
Extensive documentation and Community Support
Built on Yii/Jquery – Runs on Windows or Linux
Restful API
Google Mapping / Geocode
Proven to improve User Adoption
Badges / Leaderboards / Points / Quests /
Challenges / Rewards
COMPLETE
BONUS ROUND

32. Work.com Badges / Leaderboards / Points / Quests /
Work.com is a Software-As-A-Service (SaaS) solution that is the current Gamification platform of Salesforce.com
It is unclear if this system allows for customizability or not
Currently being piloted at GSA with the support of Booz Allen Hamilton
Setup videos and documentation are provided by work.com
Badges / Leaderboards / Points / Quests /
Levels / Challenges / Rewards
COMPLETE
BONUS ROUND

33. Pug Pharm - Picnic Source: www.pugpharm.com
Will take additional research to determine integration viability with Yammer/SharePoint/etc.
Picnic™ provides a comprehensive set of tools for web and application developers. Embed game mechanics into your web or mobile application, build a brand new application, or develop a custom web site. Or simply add game elements to your existing web site.
The Picnic™ platform and components are a third-generation technology designed and built over the past 3+ years by a team of expert system engineers and gameplay designers. Picnic™ delivers a robust set of cloud-deployed services built for high scalability and availability. Services are accessed through fully documented APIs and SDKs. SDKs are currently available for Flash, Javascript, and are suitable for creating solutions for the web and mobile devices including iOS and Android.
Source:
COMPLETE
BONUS ROUND

34. Echo.it
web-based technology to promote desirable behavior and create better data-points for implementing corporate strategies and reach targets in organizations
Integrates from SharePoint and cloud-hosted
The system includes several game mechanics; some quantitative, some qualitative. Management can also set a shared purpose and reward contributors on indivudal and department levels.
Source:
COMPLETE
BONUS ROUND

35. Mozilla – Open Badges
Mozilla uses an Open Badge Infrastructure located at and written using javascript
recognition for skills and achievements gained outside of school. Mozilla's Open Badges project is working to solve that problem, making it easy for any organization or learning community to issue, earn and display badges across the web.
Learners and badge earners can then collect badges from different sources and display them across the web—on their resume, web site, social networking profiles, job sites or just about anywhere
any organization or community can issue badges backed by their own seal of approval
COMPLETE
BONUS ROUND