Presentation on theme: "Chapter 16: Culture and Diversity in Business"— Presentation transcript:
1Chapter 16: Culture and Diversity in Business Introduction to BusinessUnit 5: Human Resources
2Diversity in the Workplace Section 16.2Diversity in the Workplace
3Cultural DiversityCompanies tend to thrive when they have diversity, a variety of employees with different backgrounds and identities.AgeGenderEthnicityIndividual needsEducationMarital statusIncomeReligious beliefsDiversity in the workplace means differences in skills, work habits, and approaches to tasks.
4Working with Diversity A major problem in diverse workplaces is stereotypingIdentifying someone by a single trait or as a member of a certain group rather than as an individualDenies other aspects of a person’s identityMakes assumptions based on prejudice, not evidenceMay lead to unfair treatment of employees, tension in the workplace, and/or decreased productivityYour success on the job will depend on how well you work with and for people who are different from you.
5Consider This . . .Find a partner and create a Venn diagram showing at least five ways you are similar and five ways you are different.Then, discuss whether you have engaged in or experienced stereotyping.Be ready to share out.Student 1Student 2
6Impact of Diversity on Business The US population is becoming more ethnically diverse.As population grows, percentages of people with African, Asian, and Hispanic/Latino heritage also grow.Fastest growing groups in the country are people of Hispanic and Asian origin.Population is also living longer more workers aged 65 and over are working past retirement age.The growth of women in the labor force is expected to rise at a slightly faster rate than for men.
7Effects of Population Trends NACP Alert!Changes in the WorkplaceChanges in the MarketplaceAs population becomes more divers, so does the workplace.More emphasis on being open-minded and being a team player.Greater potential forDisagreements (-)New ideas/solutions (+)More insight into new consumer groupsMarketplace = consumers of goods and servicesCompanies now target several market segmentsOpportunity for niche marketersBaby boom generation:76 million babies born between 1946 and 1964Now reaching retirement age and developing specific needsGreater spending power than other age groups
8Managing DiversityHuman resource managers oversee diversity; try to make the company inclusive by hiring people of different characteristics, backgrounds, and ethnicities.Increased diversity more realistic worldview competitive advantageEmployee diversity is an asset in dealing with clients and customers from different cultures.Common corporate culture helps bind diverse viewpoints together toward common goals.
9Laws Against Discrimination Discrimination: unfair treatment of a person or group, usually because of prejudiced attitudes about race, ethnicity, age, religion, or gender.Age Discrimination Employment Act:prohibits discrimination against workers because of their age (ageism)Ex. In the past, workers over the age of 40 were often fired or denied jobs in favor of younger workers (work for lower salary, less likely to have families, more tractable)Equal Employment Opportunity Act: strengthens laws that protect workers from discrimination based on race, ethnicity, religion, or gender.Americans with Disabilities Act (1990):Prohibits discrimination against qualified people who have disabilitiesEmployers must make reasonable accommodation for a qualified person with a disability
10Diversity ProgramsMost codes of ethics have rules against discrimination.Personnel problems may still exist if some employees still have trouble working with people who are different from them.Companies may offer diversity training programs to promote tolerance among workers by breaking down stereotypes.Managers mustAvoid stereotypingCreate a work environment where prejudice is not toleratedPromote a culture that values, welcomes, and respects diversity
11Benefits of Diversity Broader range of ideas and points of view Better understanding of and ability to serve diverse marketsImproved morale among employees and greater commitment to company goalsValuing diversity leads toIncreased productivity and efficiencyLower turnover ratesLess absenteeismFewer legal costs from employee complaintsReduced conflicts among workers (diversity training)Consider ThisIn many companies, diversity training is in place to break down stereotypes. What do you think the impact of diversity training in companies will have on society as a whole?