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All Rights Reserved © 2014 :: Octane Marketing Pvt. Ltd. Punit Modhgil Founder Director

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Presentation on theme: "All Rights Reserved © 2014 :: Octane Marketing Pvt. Ltd. Punit Modhgil Founder Director"— Presentation transcript:

1 All Rights Reserved © 2014 :: Octane Marketing Pvt. Ltd. Punit Modhgil Founder Director

2 Disruptive Forces: India Retail Data Devices Digital

3 Targeted?

4 All Rights Reserved © 2014 :: Octane Marketing Pvt. Ltd. Research Participants: 80 retailers, industry heavyweights to ambitious start-ups. Our research team analysed feedback received from CXOs, Directors, Presidents & Vice-Presidents, Business Heads and Marketing Managers. Reporting metrics were also analyzed for the 900 million plus s that go through the Octane platform per month India Retail e-Marketing Study 2014

5 All Rights Reserved © 2014 :: Octane Marketing Pvt. Ltd. Type of Retailers: 69% of our respondents being multi-brand retailers and the remaining 31% representing single brand operations India Retail e-Marketing Study 2014

6 All Rights Reserved © 2014 :: Octane Marketing Pvt. Ltd. Primary Marketing Goals for Retailers: 55% of marketers voted Customer Acquisition as primary goal, whereas with the rising competition in the retail market and some consolidation, 26% of marketers voted for Brand Awareness India Retail e-Marketing Study 2014

7 All Rights Reserved © 2014 :: Octane Marketing Pvt. Ltd. India Retail e-Marketing Study 2014 Importance of Marketing: 67% marketer said they use the channel of Marketing and think it important for their ROI and Customer Engagement. 21% know the importance of in their marketing cycle and would start engaging with this channel

8 All Rights Reserved © 2014 :: Octane Marketing Pvt. Ltd. India Retail e-Marketing Study 2014 Importance of Mobile Devices: 67% respondents saying that mobile devices are important for their marketing plans. 21% said that they use it, however it’s not focused and 12% haven’t yet updated their marketing activities according to mobile platform

9 All Rights Reserved © 2014 :: Octane Marketing Pvt. Ltd. Cart Abandonment Program: 11% of the retailers have implemented the cart abandonment program, while 57% of the retailers don’t have any cart abandonment program and 16% of the retailers said that they plan to use this in the near future India Retail e-Marketing Study 2014

10 Using Technology for Marketing

11 Online Marketing Initiatives go Social

12 Importance of Marketing continues

13 Print gains momentum in Offline

14 Improving Consumer Engagement

15

16 e-Marketing’s contribution to Revenue

17 How to get the best out of # Marketing in 2014 User controlled, Content led 100% Opt-in TransPromo Progressive Profiling & Personalization

18 How to get the best out of # Marketing in 2014 ‘Send’ is 1/3 rd of the project Programmatic & Not Ad hoc – Automated triggers – Part of CRM and not standalone – Welcome program, Cart Abandonment program, WinBack program, Predictive Responsive, responsive, responsive Measure, test, measure, test-> A, B, C…

19 Thank you and let’s continue our conversation… octane.in/research


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